This document discusses the importance of loyalty programs for customer retention. It notes that repeat customers now generate 39% more revenue on average than in 2013, while acquiring new customers costs 222% more. The document then promotes Zinrelo's loyalty program platform, noting it offers strategy consultation, a feature-rich technology platform, and data analytics services. Customer testimonials are provided that saw increases in retention, purchases, and revenue when using Zinrelo's loyalty program solutions.

1. Engage. Retain. Repeat
Why a Loyalty Program is a
Must-Have for Brands in 2023!
Dibyo Ghosh
Director of Sales
#zinsights
WEBINAR

2. 0
5
10
15
20
25
30
35
40
45
2012 2022
Customer Retention Customer Acquisition
Source: Business Wire
In 2013, a repeat sale generated $28 for
merchants on average; today, this has
increased to $39
- an increase of 36%.
In 2013, merchants lost on average $9 for
every new customer acquired, but
today merchants lose $29, a 222% rise in
the last eight years.
Customer Acquisition is Important? Think Again!
#getholisticloyalty
$28
$39
$9
$29
36%
222%

3. Forrester’s data shows that
when consumers feel
appreciated by a brand, 76%
of customers state they will
keep returning.
Converting 5% more of your
one-time customers into
repeat business could
increase profitability by
75%.
Loyalty leaders grow
revenues roughly 2.5X as
fast as other companies in
their industries.
2.5X
76% 75% 10x
Repeat Customers
tend to have 10x
more LTV as
compared to one-
time customers
How Important is Customer Retention?
#getholisticloyalty

4. How can Loyalty Programs Help?
Loyalty Points & Rewards
Gamification
Personalization
Emotional Connect
Skin-in-the-game!
Make it fun, interesting, exciting & interactive
I am loyal to the brand vs. the brand is loyal to me
Engagement & Stickiness
Transactional < Emotional
Engage at multiple levels and across channels
#getholisticloyalty
Reviews, referrals & UGC
Advocacy
66% of Loyalty program members modify the amount they
spend in order to maximize points
74% of consumers are likely to join a loyalty program if
there’s a prize or sweepstake involved
82% of customers feel more positive about a brand
after engaging with personalized content
Customers with an emotional relationship with a
brand have a 306% higher LTV
Customers engaged in a brand’s loyalty program will
spend 12-18% more each year
81% of customers trust recommendations
from family and friends

5. About Zinrelo
14+ Years of Experience Expertise in 10+ Verticals Global Presence across 70+
Countries
98% of Clients Retained
100+
Partners
Headquartered – Silicon Valley, CA Global Customers
2000+
Loyalty Members
1B+
SOCIAL
TRANSACTIONAL ENGAGEMENT EMOTIONAL
BEHAVIORAL ADVOCACY
Multi-Dimensional Loyalty

6. STRATEGY CONSULTATION
- continuous improvement -
• Analytics & Reporting
• Optimization & Program Refresh
• Personalization
• Promotional Campaigns
• Best Practices & Proven Strategies
Zinrelo’s 3 Key Ingredients for a World-Class Loyalty Program
TECHNOLOGY PLATFORM
- best in class! -
• Features & Functionality
• Omni Channel Customer Experience
• Architecture & Integration
• Customizability & Scalability
• Security
DATA ANALYTICS
- contextual decision making -
▪ Data Analysis and Discovery
▪ Program Structure Design
▪ Financial Modeling
▪ Metrics & KPI Benchmarking
▪ Program Strategy & Launch Plan
#getholisticloyalty

7. CORE LOYALTY
FEATURES
Points, tiers,
expiration rules
Ability to incentivize
different activities
Rewards catalog
DATA SCIENCES
For program
structure &
strategy
Financial modeling
SEGMENTATION &
PERSONALIZATION
Define unlimited
customer segments
Targeted promotions
Unlimited rules &
campaigns framework
GO BEYOND
TRANSACTIONS!
Generate zero &
first party data
Advocacy &
engagement
Build an emotional
connect
CONTINUOUS
IMPROVEMENT
Ongoing analysis
Incorporate micro &
macro trends
Program evolution &
optimization
How can Zinrelo Help?
#getholisticloyalty

8. Benefits Realization with Zinrelo!
80%
Better Customer
Retention
Increase in
Conversion
Higher Average
Order Value
Zero & First Party Data
Customer Acquisition
Referrals & UGC
Upselling & Cross Selling
“Earned Media”
Social Media Visibility
Increase in
Repeat Sales
2.4X
50%
14X 60%
20%
Revenue Per
Member
Higher Profitability
Per Member

9. Bryan Pergakis
Digital Marketing
Jelly Belly
“We achieved a 77% increase
in customer retention.
The results were amazing!” 77%
Increase in
Customer
Retention
Increase in
Repeat Purchase
Revenue By
1.69X
Success Stories
#getholisticloyalty

10. “We chose Zinrelo for all the features
and functionalities; and have seen
some fantastic results for our
customers.”
37%
Increase in
Customer
Retention
Increase in
Customer Lifetime
Value By
180%
Victor Yacaman
Head of Ecommerce & Digital Marketing
Leonisa
Success Stories
#getholisticloyalty

11. “Zinrelo's loyalty platform helped us
create stronger customer
engagement and we have seen the
average order value increase by
25%.”
47%
Increase in
Customer
Retention
Increase in
Revenue Per
Member
44%
Pia Shah
Marketing Analyst
Stride Rite
Success Stories
#getholisticloyalty

12. “We wanted to unlock the true potential of our growing customer base. Our first goal was to deliver a seamless
customer experience, and we love the strategic consultation offered by Zinrelo throughout this journey.”
65%
Increase in
Customer
Retention
Annette Berg
Director of Customer Experience
DefenAge
Success Stories
33%
Increase in
Purchase
Frequency
57%
Increase in
Revenue per
Member
The referral campaigns resulted in 100X of their investment for the setup of referral campaigns.

13. Success Stories
Objective
Leverage the holiday season to Improve customer
retention
12%
Points
Redeemed
(Avg. redemption
rate 5%)
Results
32%
Increase in
Customer
Retention
Strategy
• 125 points were provided as a holiday bonus
during the peak holiday season
• 2X points campaign for top customers
Segment
• 1-time purchasers & dormant users
• Top customers (3+ purchases in the year)
#getholisticloyalty

14. Ask Away!

15. Think Holistic Loyalty. Think Zinrelo!
Inspire Customer Loyalty Without Just Discounts!
^Conditions apply.
& Get A Chance To Win^ Free Apple AirPods!
Sign Up For A Demo NOW