5 Tactics To Reduce Barriers To Conversion

•

0 j'aime•292 vues

The document discusses 5 tactics to reduce barriers to conversion for online shoppers: 1) optimize product search, 2) include ratings and reviews, 3) implement social sign-in, 4) make checkout forms simple, and 5) increase payment options. It provides reasons and suggestions for how to implement each tactic to improve the shopping experience and increase conversions. The overall goal is to remove friction from the shopping process by addressing common barriers that lead to cart abandonment.

Technologie

Welcome!
5 Tactics to Reduce Barriers to
Conversion
Sean Cook, CEO of ShopVisible

2

Optimize Product Search

COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 4

Why?
• 66% of shoppers begin product
research online.

• For those shoppers who begin
product research via Google,
37% move on to a retail hub.

COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 5

How?
• If on a commerce platform:
• Single product found redirect - take searchers directly to the

product page.

• Enhanced product weighting – put most searched for items on top.

• If using an in-house solution:
• Talk to specialized solution vendors.

COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 7

Include Ratings & Reviews

COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 10

Why?
• Approximately 50% of U.S. Online Shoppers use
ratings and reviews to inform purchasing decisions
monthly.

• Shopper-generated content helps improve product
pages, credibility and SEO.

COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 11

How?
• Offer shoppers incentives
for posting reviews.

• Create review categories
to make them more
accurate and helpful.

• Display reviews
prominently on the product
page.

COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 12

Implement Social Sign-In

COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 14

Why?

Barriers annoy
consumers and lead to
cart abandonment.

COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 15

66% of consumers
prefer to use an
existing account rather
than create a new one.
- Blue Research

COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 16

What does this mean to you?

• Average page views increase 150%
by shopper logins via social
credentials.
- Gigya

• Conversion rates increase 10-50% 1.46 BILLION
USERS
for marketers using social sign-in.
- Janrain

COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 17

How?
• If on a commerce platform:
• Implement their native functionality, if available.
• Leverage partnerships they have with vendors.

• If using an in-house solution:
• Talk to specialized solution vendors.

COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 18

Make The Checkout Form Simple

COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 20

Why?

Average cart
65% abandonment rates

COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 21

How?
• Eliminate unnecessary elements – don’t take the
shopper out of checkout.

• Keep the shopper on a clear checkout path and
provide confirmation along the way.

• Visually highlight payment icons and trust badges.

COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 22

COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 23

COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 24

Increase Payment Options

COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 26

Why?
• Speed. Reduce friction to make checkout fast.

• Convenience. Make shopping easy and enjoyable.

• Flexibility. Give shoppers options on how to pay.

COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 27

ShopVisible Study : Alternative Payments

Web-Only Transactions
• 62% Credit Card
• 38% Alternative Payment
o 17% PayPal
o 13% Amazon
o 8% Google Checkout

COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 28

ShopVisible Study : Alternative Payments

Mobile Transactions
• 78% Alternative Payment
o 46% PayPal
o 32% Amazon Payments
• 22% Credit Card

COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 29

CHECKOUT

Align Options To User Experience
Our study showed mobile users preferred “single click”
alternative payment options on mobile devices.

COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 30

How?
• If on a commerce platform:
• Talk to your provider about enabling the functionality of
your site(s).

• If using an in-house solution:
• Contact alternative payment providers directly.
• Their directions take you through implementation.

COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 31

Thank You!

Sean Cook
CEO
www.shopvisible.com
@ShopVisible

Contenu connexe

Tendances

Amazon Payments

Screen Pages

Amazon payments (Sean Casey)

Screen Pages

Elevate your customer experience with digital tools

Just On Line

Your 2020 guide to a successful e commerce holiday planning

Mohamed Amine Ben Yahmed

Retailer information | The 360 Mall

The 360 Mall

Although there has been a steady growth in multichannel retailing, few studies examine how different channels of information search affect customers’ purchase behavior. As the retailing industry evolves toward multichannel or omnichannel retailing, customers may use one channel to search for information and purchase in another channel. For example, customers can get product information in a brick-and-mortar retail store and then purchase a product online, referred to as “showrooming.” Alternatively, customers may go online to search product information but then go to a brick-and-mortar retail store to complete their purchase, referred to as “webrooming.” Besides, customers can evaluate product attributes by touch and feel the product in the store and they can simultaneously get additional information using an online search at the brick-and-mortar retail store, and then make a purchase decision in the brick-and-mortar retail store or in the online channel. In this study, we compare the effect of offline information sources (e.g., advertising/direct marketing, conversation with friend or family) and online information sources (e.g., online advertising, email marketing) on customers’ purchase behavior in both online and offline channels. In addition, we also examine the influence of in-store online information search on in-store and online purchase behavior. We test our conjectures by using data from more than 700 respondents of the 2014 National Technology Readiness Survey (NTRS), who have made personal purchase for a various types of products where the total amount of the transaction was at least $50 in the past 3 months. We find that offline information source is positively and strongly associated with the likelihood of purchasing in a brick-and-mortar retail store, but we see a significant negative association between use of an online information source and probability of purchase in a brick-and-mortar retail store. These results elucidate the importance of channel consistency between information search and purchase. Interestingly, we find counterintuitive evidence of showrooming and webrooming behavior: while in-store online search has significant and positive correlation with in-store purchase behavior, in-store online search decreases the probability of purchasing online. These results provide new insights for customer behavior in multi-channel settings and provide implications for designing marketing interventions.

Showrooming vs. Webrooming: The Effect of Multichannel Information Search on ...

Rockbridge Associates, Inc.

Research online purchase offline what share of your customers buy in store a...

Mariia Bocheva

6 Ways to Stop Ecommerce Shopping Cart Abandonment

Xanthos Digital Marketing

Omnichannel

Lauren Bechtel

Loyalty programs

Omar Vite

The 7 Pillars Of Ecommerce

Fadi Shuman

Online trends & insights (Rebecca de Freitas)

Screen Pages

For those immersed in eCommerce, it can be easy to forget that the vast majority of purchases still take place o#ine – more than nine out of 10. But it’s crucial to remember that four out of 10 people prefer to ROPO – research online, purchase o#ine. That’s 40% of the market that most retailers don’t properly understand, and this at a time that broadband availability and smartphone use are ensuring ever more research is done online. Bricks and mortar retailers used to metrics such as sales-floor performance must now also measure the role of their website in driving sales in their stores – only then can they get under the skin of these increasingly valuable customers.

How Online Research Influencing Offline Purchase

webShaper

Optimize Your Mobile Shopping Experience

Connexity

10 Amazing Facts About eCommerce That You’ve Probably Never Heard

Adrinawinslet

Dealers that use ecommerce have a competitive advantage. 9 out of 10 shoppers are more likely to buy from a dealer that offers ecommerce. How can you fully capture this demand to increase your sales volume? Incorporate ecommerce into your BDC and sales processes. Attend this session to learn 3 proven tactics to close more deals with ecommerce. Key Takeaways: -Explore ways to upgrade your customer experience and win over today’s car buyers -Discover how building ecommerce into your BDC and sales processes can boost profit per vehicle by $700 -Learn how to leverage ecommerce to close more deals

IS20G11 - Turn Up the Volume! 3 Rockstar Tactics to Close More Deals with Co...

Sean Bradley

The Future of Shopping: How New Technologies Disrupt Retail & What Opportunities It Creates for Entrepreneurs Join us for this exclusive discussion of new technology trends that threaten to disrupt online shopping as we know it. In this interactive, engaging and very provocative talk, Michael Weissman, CEO of Synqy Corporation will explain the current digital path to purchase, who’s trying to control this process and what to do about it. DISCOVER what business opportunities this brings - in new technologies, new business models, new marketing approaches FIND Out about a quiet rise of unexpected competition - Google, which may end up controling the entire digital path to purchase LEARN practical steps and tools to help you take advantage of unprecedented changes in online shopping and grow your business SPEAKER: Michael Weissman Chairman and CEO of Synqy Corporation co-author of The Paradox of Excellence With 25 years of high technology marketing experience with large companies and start-ups—and 15 of those years in senior executive positions— Michael Weissman is currently Chairman and CEO of Synqy Corporation ( www.SYNQY.com )—a leading Internet marketing technology that adds deep interactivity and engagement to digital images. As a brand marketing consultant, Weissman has advised some of the most successful companies in technology including Apple, Amazon, Adobe, HP, Intel and Symantec. He is also co-author of The Paradox of Excellence, which has been published in 7 languages.

The future of retail michael weissman svic presentation

Michael Weissman

Field Notes From Adventures in B2B eCommerce

Scott DeToffol

Three Proven Ways to Increase Consumer Confidence and Drive Revenue

Blue Acorn

Eshopping1

Naveen Sihag

Tendances (20)

Amazon Payments

Amazon payments (Sean Casey)

Elevate your customer experience with digital tools

Your 2020 guide to a successful e commerce holiday planning

Retailer information | The 360 Mall

Showrooming vs. Webrooming: The Effect of Multichannel Information Search on ...

Research online purchase offline what share of your customers buy in store a...

6 Ways to Stop Ecommerce Shopping Cart Abandonment

Omnichannel

Loyalty programs

The 7 Pillars Of Ecommerce

Online trends & insights (Rebecca de Freitas)

How Online Research Influencing Offline Purchase

Optimize Your Mobile Shopping Experience

10 Amazing Facts About eCommerce That You’ve Probably Never Heard

IS20G11 - Turn Up the Volume! 3 Rockstar Tactics to Close More Deals with Co...

The future of retail michael weissman svic presentation

Field Notes From Adventures in B2B eCommerce

Three Proven Ways to Increase Consumer Confidence and Drive Revenue

Eshopping1

Similaire à 5 Tactics To Reduce Barriers To Conversion

E-commerce Checkout Design: Principles, Guidelines & Case Studies

uxviet

Whether you’re an ecommerce newbie or been in the game for years, your site must evolve in order to meet customers’ rising demands. Josh Levine, ecommerce design expert and frequent speaker throughout the retail industry, will pull from his 15 years in the trenches with brands like Saks Fifth Avenue, Lowes, and Schwinn, to show you how your site can rise above the competition and convert browsers into buyers. He shares tactics to improve sales, focusing on high impact areas of your site– navigation, homepage, product page, cart, and checkout. Learn how to make it easy for customers to discover, research and ultimately buy the products they need. You’ll also learn techniques to strike a balance between lifestyle content and commerce in order to maximize engagement and inspire customers to act. So bring the notepad to this one and be prepared to walk away with actionable tips to boost that bottom line.

20 Tips to Improve Sales on Your Ecommerce Site

Cake and Arrow

Online conversion funnel optimization has mostly been limited to use of emails and analytics tools. This document highlights the use of on-site overlays (as modal windows, or nudges or pop-ups etc) in some very interesting ways to plug the leak in your funnel by pro-active and personalized messaging. In the world of CRO, there's always a room to do more. And, at WebEngage, we are committed to provide you more ways to do so. Let's convert! More ...

17 Tips, Tricks And Growth Hacks To Sky-rocket Your Conversions Using On-site...

WebEngage

Just returned from Surf Expo 2015 in Orlando, FL. The presentation, which was tailored to small businesses in the surf & skate industry, shares 20 practical tips to increase ecommerce sales based on our years in the trenches across multiple industries. (I'll be uploading video of presentation shortly) Session Description: 20 Tips to Improve Sales on your Ecommerce Site Speaker: Josh Levine, CXO and co-founder of Alexander Interactive Whether you’re an ecommerce newbie or been in the game for years, your site must evolve in order to meet customers’ rising demands. Josh Levine, ecommerce design expert and frequent speaker throughout the retail industry, will pull from his 15 years in the trenches with brands like Saks Fifth Avenue, Lowes, and Schwinn, to show you how your site can rise above the competition and convert browsers into buyers. He’ll share tactics to improve sales, focusing on high impact areas of your site– navigation, homepage, product page, cart, and checkout. Learn how to make it easy for customers to discover, research and ultimately buy the products they need. You’ll also learn techniques to strike a balance between lifestyle content and commerce in order to maximize engagement and inspire customers to act. So bring the notepad to this one and be prepared to walk away with actionable tips to boost that bottom line.

20 Tips to Improve Sales on your Ecommerce Site

Josh Levine

So much depends on your website. How well is it delivering for you? Website feedback surveys, chat, pop-ups -- the answers you collect from website visitors and insights from their behavior can power a more streamlined customer experience. Ensure you're meeting expectations and not accidentally tripping up prospects on their way to becoming customers. Reduce churn, grow revenue, and boost loyalty -- all by building a better understanding of your visitors' needs.

Website Feedback: The Omnipresent Nudge of Modern Marketing | SoGoSurvey

Sogolytics

11 eCommerce CRO Tips to Scale up Your Business Graph

sndigitalindia

Evolution of the Path to Purchase

Jason Goldberg

Where Did You Go? Why You’re Website’s Not Converting and How to Fix It

Nirvana Canada

Google Analytics is the Wall Street Journal of an online business – you should be reading it everyday. Learn how to use the most powerful analytics tool available, and get up-to-the-minute data about your site visitors, conversions, products, revenue and so much more. We’ll explore the best GA practices and features to drive more revenue out of your Miva store, including metrics and definitions, campaign tagging for measuring inbound traffic (ppc, email, etc.), custom reporting and dashboards, importing data into Google Analytics, reporting offline (phone order) sales in Google Analytics, using Google Analytics to grow your revenue, and introduction to Google Analytics reports. MivaCon 2016, Friday session 1.

Google Analytics for Miva Merchants

Miva

Is Omnichannel Dead? Evolving Tactics for Today's Retail

SmartFocusWorld

Richard Anson will talk about the importance of user generated content and how to quantify its impact. He will dispel several myths of social commerce, showing how it is much more than social media, how it is measurable, and prove with numbers the impact of social commerce on conversion and sales. Richard will also provide some best practice examples and tips on what to measure and how to analyse results and give an overview of trends and user behaviour. This session is a great opportunity to learn, benchmark and ask all your questions to an expert.

The quantitative importance of Social Commerce - Richard Anson - Reevoo

Webanalisten .nl

© 2019 - A comprehensive study on "Digital Transformation in Retail" was written before the COVID-19 pandemic, making it even more valuable and relevant today. As a result, "digital transformation" is always a necessity for businesses today, as we seek answers to questions such as how to keep customers engaged, how to create the perfect consumer journey, and how to increase the lifetime value of every type of consumer. My study, which was written months before the pandemic, offers insights on these topics and more.

Digital Transformation in Retail: A Comprehensive RoadMap (Pre-Covid, 2019)

Yiğit Kalafatoğlu

Tutorial on Creating Quality Online Shopping Experience 20170302

Adams Company Limited

Modern data provides a multidimensional view of the customer, giving necessary insight into campaign and budget planning. Digital marketers feel like they’re well covered. But there is still a major dimension that is missing from most digital marketer’s view, leaving them naked to a critical data point - those high value, offline conversions. Creating a clear, accurate marketing plan and budget is tricky enough on it’s own, and it becomes especially challenging when you don’t have insight into all of your conversion points and accurate ROI. Join Invoca CMO Eric Holmen and special guest Paul Wicker with Kenshoo, as they discuss how to get a complete picture of cross channel conversions, to create a complete and accurate marketing budget and plan. You’ll learn: ●How to leverage inbound call intelligence to get an accurate picture of your digital campaigns that convert offline ●How to overcome the challenges that come with connecting the data and budgets spread across multi-location and local campaigns ●How to accurately calculate the true ROI and budget of omni-channel campaigns

Unnecessarily Naked: The Digital Marketer's New Clothes

Invoca

012. What are the must-have features of eCommerce websites for 2023.pdf

IT Delight

Matt Rideout, from iBec creative, doesn't want you to redesign your website. Instead he wants you to fix all the things that are underperforming, as you learn about your customer's likes and dislikes until you end up with a fresh site that is working at it's highest potential. Think high impact + low investment. Sound like a fresh, awesome and really effective strategy for web design? We think so too. Iterative Design This information packed Pub Talk begins with some good old common sense advice, and some compelling stats on how to reorient your web design efforts from the high risk launch and fail model of the past, to a more comfortable, and effective, iterative design model. Matt shares lots of great examples of how some small changes added up to big impact. 3 Step process Matt breaks the iBec iterative design process down into parts. This straight forward approach shows you how to target your problem areas, develop a hypothesis about what's wrong, and then test it. He shares some real world examples that show how they uncovered areas that could be improved, then walks you through how they tackled the problem, and finally shares the results. Online testing tools you will use Did I mention that most of the tools they use are either free or very inexpensive? Matt shared tools for funnel visualization, heat mapping, scroll tracking, and getting feedback from visitors. He also explained how they used those tools to answer some important questions about why customers where abandoning the checkout, bouncing on the homepage and generally not understanding the offer. Test, Test, Test Always be testing—that's the mantra. By understanding where the roadblocks or bottlenecks are, measuring the changes and then refining the site, Matt and his team have been able to dial up some serious improvements in their client's e-commerce sites. This was a terrific class with lots of actionable advice and some really cool tools.

How to improve your customer's ux

Sarah Fletcher

For many, ecommerce means selling products through major online marketplaces, bowing to the whims of someone else’s pricing strategy. But a growing number of retailers and brands are realizing that their own sites are the keys to real, sustained, scalable growth. How are they achieving it? First, these rebels are finding the right traffic and bringing the right people to their site. Second, they’re converting the right people with the right offers, delivered with perfect precision. On April 5th, we’ll take you through their playbook so that you too can skip the marketplace markup. Join us for a Free Live Webinar on April 5th featuring Navah Hopkins, Sr Innovation Strategist at WordStream, and Josh Mendelsohn, VP of Marketing at Privy. These two experts will share real examples of how to grow an ecommerce site with the right customers and the right offers working in tandem. You’ll learn: An Overview of Product Ads on AdWords, Bing, and Facebook PPC Bidding and Targeting Strategies to Find More of the Right Customers Onsite Segmentation and Offer Delivery Best Performing Offers: Discounts, BOGOs, and Free Gifts Plus Much More!

Skipping the Marketplace Markup: How to Sell More on Your Ecommerce Site

Internet Marketing Software - WordStream

RezStream Webinar: 3 ways to engage with guests before they leave your website

RezStream

Machine Learning is Much More Than Product Recommendations

Skava

Serious SEM's Reputation Amplifier

Serious SEM

Similaire à 5 Tactics To Reduce Barriers To Conversion (20)

E-commerce Checkout Design: Principles, Guidelines & Case Studies

20 Tips to Improve Sales on Your Ecommerce Site

17 Tips, Tricks And Growth Hacks To Sky-rocket Your Conversions Using On-site...

20 Tips to Improve Sales on your Ecommerce Site

Website Feedback: The Omnipresent Nudge of Modern Marketing | SoGoSurvey

11 eCommerce CRO Tips to Scale up Your Business Graph

Evolution of the Path to Purchase

Where Did You Go? Why You’re Website’s Not Converting and How to Fix It

Google Analytics for Miva Merchants

Is Omnichannel Dead? Evolving Tactics for Today's Retail

The quantitative importance of Social Commerce - Richard Anson - Reevoo

Digital Transformation in Retail: A Comprehensive RoadMap (Pre-Covid, 2019)

Tutorial on Creating Quality Online Shopping Experience 20170302

Unnecessarily Naked: The Digital Marketer's New Clothes

012. What are the must-have features of eCommerce websites for 2023.pdf

How to improve your customer's ux

Skipping the Marketplace Markup: How to Sell More on Your Ecommerce Site

RezStream Webinar: 3 ways to engage with guests before they leave your website

Machine Learning is Much More Than Product Recommendations

Serious SEM's Reputation Amplifier

Dernier

A Domino Admins Adventures (Engage 2024)

Gabriella Davis

BooK Now Call us at +918448380779 to hire a gorgeous and seductive call girl for sex. Take a Delhi Escort Service. The help of our escort agency is mostly meant for men who want sexual Indian Escorts In Delhi NCR. It should be noted that any impersonator will get 100 attention from our Young Girls Escorts in Delhi. They will assume the position of reliable allies. VIP Call Girl With Original Photos Book Tonight +918448380779 Our Cheap Price 1 Hour not available 2 Hours 5000 Full Night 8000 TAG: Call Girls in Delhi, Noida, Gurgaon, Ghaziabad, Connaught Place, Greater Kailash Delhi, Lajpat Nagar Delhi, Mayur Vihar Delhi, Chanakyapuri Delhi, New Friends Colony Delhi, Majnu Ka Tilla, Karol Bagh, Malviya Nagar, Saket, Khan Market, Noida Sector 18, Noida Sector 76, Noida Sector 51, Gurgaon Mg Road, Iffco Chowk Gurgaon, Rajiv Chowk Gurgaon All Delhi Ncr Free Home Deliver

08448380779 Call Girls In Civil Lines Women Seeking Men

Delhi Call girls

In this session, we will delve into strategic approaches for optimizing knowledge management within Microsoft 365, amidst the evolving landscape of Copilot. From leveraging automatic metadata classification and permission governance with SharePoint Premium, to unlocking Viva Engage for the cultivation of knowledge and communities, you will gain actionable insights to bolster your organization's knowledge-sharing initiatives. In this session, we will also explore how to facilitate solutions to enable your employees to find answers and expertise within Microsoft 365. You will leave equipped with practical techniques and a deeper understanding of how there is more to effective knowledge management than just enabling Copilot, but building actual solutions to prepare the knowledge that Copilot and your employees can use.

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Drew Madelung

Handwritten Text Recognition for manuscripts and early printed texts

Maria Levchenko

Sara Mae O’Brien Scott and Tatiana Baquero Cakici, Senior Consultants at Enterprise Knowledge (EK), presented “AI Fast Track to Search-Focused AI Solutions” at the Information Architecture Conference (IAC24) that took place on April 11, 2024 in Seattle, WA. In their presentation, O’Brien-Scott and Cakici focused on what Enterprise AI is, why it is important, and what it takes to empower organizations to get started on a search-based AI journey and stay on track. The presentation explored the complexities of enterprise search challenges and how IA principles can be leveraged to provide AI solutions through the use of a semantic layer. O’Brien-Scott and Cakici showcased a case study where a taxonomy, an ontology, and a knowledge graph were used to structure content at a healthcare workforce solutions organization, providing personalized content recommendations and increasing content findability. In this session, participants gained insights about the following: Most common types of AI categories and use cases; Recommended steps to design and implement taxonomies and ontologies, ensuring they evolve effectively and support the organization’s search objectives; Taxonomy and ontology design considerations and best practices; Real-world AI applications that illustrated the value of taxonomies, ontologies, and knowledge graphs; and Tools, roles, and skills to design and implement AI-powered search solutions.

IAC 2024 - IA Fast Track to Search Focused AI Solutions

Enterprise Knowledge

As privacy and data protection regulations evolve rapidly, organizations operating in multiple jurisdictions face mounting challenges to ensure compliance and safeguard customer data. With state-specific privacy laws coming up in multiple states this year, it is essential to understand what their unique data protection regulations will require clearly. How will data privacy evolve in the US in 2024? How to stay compliant? Our panellists will guide you through the intricacies of these states' specific data privacy laws, clarifying complex legal frameworks and compliance requirements. This webinar will review: - The essential aspects of each state's privacy landscape and the latest updates - Common compliance challenges faced by organizations operating in multiple states and best practices to achieve regulatory adherence - Valuable insights into potential changes to existing regulations and prepare your organization for the evolving landscape

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

TrustArc

Finology Group – Insurtech Innovation Award 2024

The Digital Insurer

The presentation explores the development and application of artificial intelligence (AI) from its inception to its current status in the modern world. The term "artificial intelligence" was first coined by John McCarthy in 1956 to describe efforts to develop computer programs capable of performing tasks that typically require human intelligence. This concept was first introduced at a conference held at Dartmouth College, where programs demonstrated capabilities such as playing chess, proving theorems, and interpreting texts. In the early stages, Alan Turing contributed to the field by defining intelligence as the ability of a being to respond to certain questions intelligently, proposing what is now known as the Turing Test to evaluate the presence of intelligent behavior in machines. As the decades progressed, AI evolved significantly. The 1980s focused on machine learning, teaching computers to learn from data, leading to the development of models that could improve their performance based on their experiences. The 1990s and 2000s saw further advances in algorithms and computational power, which allowed for more sophisticated data analysis techniques, including data mining. By the 2010s, the proliferation of big data and the refinement of deep learning techniques enabled AI to become mainstream. Notable milestones included the success of Google's AlphaGo and advancements in autonomous vehicles by companies like Tesla and Waymo. A major theme of the presentation is the application of generative AI, which has been used for tasks such as natural language text generation, translation, and question answering. Generative AI uses large datasets to train models that can then produce new, coherent pieces of text or other media. The presentation also discusses the ethical implications and the need for regulation in AI, highlighting issues such as privacy, bias, and the potential for misuse. These concerns have prompted calls for comprehensive regulations to ensure the safe and equitable use of AI technologies. Artificial intelligence has also played a significant role in healthcare, particularly highlighted during the COVID-19 pandemic, where it was used in drug discovery, vaccine development, and analyzing the spread of the virus. The capabilities of AI in healthcare are vast, ranging from medical diagnostics to personalized medicine, demonstrating the technology's potential to revolutionize fields beyond just technical or consumer applications. In conclusion, AI continues to be a rapidly evolving field with significant implications for various aspects of society. The development from theoretical concepts to real-world applications illustrates both the potential benefits and the challenges that come with integrating advanced technologies into everyday life. The ongoing discussion about AI ethics and regulation underscores the importance of managing these technologies responsibly to maximize their their benefits while minimizing potential harms.

Artificial Intelligence: Facts and Myths

Joaquim Jorge

How to convert PDF to text with Nanonets

naman860154

Tata AIG General Insurance Company - Insurer Innovation Award 2024

The Digital Insurer

Discord is a free app offering voice, video, and text chat functionalities, primarily catering to the gaming community. It serves as a hub for users to create and join servers tailored to their interests. Discord’s ecosystem comprises servers, each functioning as a distinct online community with its own channels dedicated to specific topics or activities. Users can engage in text-based discussions, voice calls, or video chats within these channels. Understanding Discord Servers Discord servers are virtual spaces where users congregate to interact, share content, and build communities. Servers may revolve around gaming, hobbies, interests, or fandoms, providing a platform for like-minded individuals to connect. Communication Features Discord offers a range of communication tools, including text channels for messaging, voice channels for real-time audio conversations, and video channels for face-to-face interactions. These features facilitate seamless communication and collaboration. What Does NSFW Mean? The acronym NSFW stands for “Not Safe For Work,” indicating content that may be inappropriate for professional or public settings. NSFW Content NSFW content encompasses material that is sexually explicit, violent, or otherwise graphic in nature. It often includes nudity, profanity, or depictions of sensitive topics.

Understanding Discord NSFW Servers A Guide for Responsible Users.pdf

UK Journal

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

The Digital Insurer

How to Troubleshoot Apps for the Modern Connected Worker

ThousandEyes

Scaling API-first – The story of a global engineering organization

Radu Cotescu

🐬 The future of MySQL is Postgres 🐘

RTylerCroy

Real Time Object Detection Using Open CV

Khem

Automating Google Workspace (GWS) & more with Apps Script

wesley chun

08448380779 Call Girls In Greater Kailash - I Women Seeking Men

Delhi Call girls

Presentation on how to chat with PDF using ChatGPT code interpreter

naman860154

MySQL Webinar, presented on the 25th of April, 2024. Summary: MySQL solutions enable the deployment of diverse Database Architectures tailored to specific needs, including High Availability, Disaster Recovery, and Read Scale-Out. With MySQL Shell's AdminAPI, administrators can seamlessly set up, manage, and monitor these solutions, ensuring efficiency and ease of use in their administration. MySQL Router, on the other hand, provides transparent routing from the application traffic to the backend servers in the architectures, requiring minimal configuration. Completely built in-house and supported by Oracle, these solutions have been adopted by enterprises of all sizes for their business-critical applications. In this presentation, we'll delve into various database architecture solutions to help you choose the right one based on your business requirements. Focusing on technical details and the latest features to maximize the potential of these solutions.

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...

Miguel Araújo

Dernier (20)

A Domino Admins Adventures (Engage 2024)

08448380779 Call Girls In Civil Lines Women Seeking Men

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Handwritten Text Recognition for manuscripts and early printed texts

IAC 2024 - IA Fast Track to Search Focused AI Solutions

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

Finology Group – Insurtech Innovation Award 2024

Artificial Intelligence: Facts and Myths

How to convert PDF to text with Nanonets

Tata AIG General Insurance Company - Insurer Innovation Award 2024

Understanding Discord NSFW Servers A Guide for Responsible Users.pdf

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

How to Troubleshoot Apps for the Modern Connected Worker

Scaling API-first – The story of a global engineering organization

🐬 The future of MySQL is Postgres 🐘

Real Time Object Detection Using Open CV

Automating Google Workspace (GWS) & more with Apps Script

08448380779 Call Girls In Greater Kailash - I Women Seeking Men

Presentation on how to chat with PDF using ChatGPT code interpreter

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...

5 Tactics To Reduce Barriers To Conversion

1. Tactics To Reduce Barriers to Conversion

2. Welcome! 5 Tactics to Reduce Barriers to Conversion Sean Cook, CEO of ShopVisible 2

3. Tactic 1 3

4. Optimize Product Search COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 4

5. Why? • 66% of shoppers begin product research online. • For those shoppers who begin product research via Google, 37% move on to a retail hub. COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 5

6. 6

7. How? • If on a commerce platform: • Single product found redirect - take searchers directly to the product page. • Enhanced product weighting – put most searched for items on top. • If using an in-house solution: • Talk to specialized solution vendors. COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 7

8. 8

9. Tactic 2 9

10. Include Ratings & Reviews COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 10

11. Why? • Approximately 50% of U.S. Online Shoppers use ratings and reviews to inform purchasing decisions monthly. • Shopper-generated content helps improve product pages, credibility and SEO. COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 11

12. How? • Offer shoppers incentives for posting reviews. • Create review categories to make them more accurate and helpful. • Display reviews prominently on the product page. COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 12

13. Tactic 3 13

14. Implement Social Sign-In COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 14

15. Why? Barriers annoy consumers and lead to cart abandonment. COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 15

16. 66% of consumers prefer to use an existing account rather than create a new one. - Blue Research COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 16

17. What does this mean to you? • Average page views increase 150% by shopper logins via social credentials. - Gigya • Conversion rates increase 10-50% 1.46 BILLION USERS for marketers using social sign-in. - Janrain COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 17

18. How? • If on a commerce platform: • Implement their native functionality, if available. • Leverage partnerships they have with vendors. • If using an in-house solution: • Talk to specialized solution vendors. COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 18

19. Tactic 4 19

20. Make The Checkout Form Simple COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 20

21. Why? Average cart 65% abandonment rates COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 21

22. How? • Eliminate unnecessary elements – don’t take the shopper out of checkout. • Keep the shopper on a clear checkout path and provide confirmation along the way. • Visually highlight payment icons and trust badges. COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 22

23. COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 23

24. COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 24

25. Tactic 5 25

26. Increase Payment Options COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 26

27. Why? • Speed. Reduce friction to make checkout fast. • Convenience. Make shopping easy and enjoyable. • Flexibility. Give shoppers options on how to pay. COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 27

28. ShopVisible Study : Alternative Payments Web-Only Transactions • 62% Credit Card • 38% Alternative Payment o 17% PayPal o 13% Amazon o 8% Google Checkout COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 28

29. ShopVisible Study : Alternative Payments Mobile Transactions • 78% Alternative Payment o 46% PayPal o 32% Amazon Payments • 22% Credit Card COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 29

30. CHECKOUT Align Options To User Experience Our study showed mobile users preferred “single click” alternative payment options on mobile devices. COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 30

31. How? • If on a commerce platform: • Talk to your provider about enabling the functionality of your site(s). • If using an in-house solution: • Contact alternative payment providers directly. • Their directions take you through implementation. COPYRIGHT SHOPVISIBLE LLC | WWW.SHOPVISIBLE.COM | 866 493 7037 31

32. Thank You! Sean Cook CEO www.shopvisible.com @ShopVisible

5 Tactics To Reduce Barriers To Conversion

Recommandé

Recommandé

Contenu connexe

Tendances

Tendances (20)

Similaire à 5 Tactics To Reduce Barriers To Conversion

Similaire à 5 Tactics To Reduce Barriers To Conversion (20)

Dernier

Dernier (20)

5 Tactics To Reduce Barriers To Conversion