ShopVisible's eCommerce platform powers some of America's largest and most well-known online retailers and manufacturers. During the 2013 holiday season, we presented data from more than 70 eCommerce sites on our dashboard to track shopping trends.

1. Influence&
IMPACT
SHOPVISIBLE PRESENTS
Dashing
Thru The Data
ShopVisible’s eCommerce platform powers some
of America’s largest and most well-known online
retailers and manufacturers. During the 2013
holiday season, we presented data from more
than 70 eCommerce sites on this dashboard to
T I S T H E S E A S O N TO M E A S U R E S H O P P I N G
TOTAL ORDER
VOLUME
200%
184%
K E Y O N L I N E S H O P P I N G D AT E S
152%
Thanksgiving — 11/22 (2012) – 11/28 (2013)
150%
Online retail order volume was up
15% vs 2012 during the holiday
season. The busiest shopping days
of the season were, in order,
Cyber Monday (Dec 2), Black Friday
(Nov 29), Green Monday (Dec 9),
December 3, and December 1.
100%
Black Friday — 11/23 (2012) – 11/29 (2013)
Cyber Monday — 11/26 (2012) – 12/2 (2013)
69%
Green Monday — 12/10 (2012) – 12/9 (2013)
41%
13%
50%
10/27
11/1
11/6
11/11
11/16
11/21
11/26
-53%
15%
PAY PA L
7%
AMAZON
SHOPVISIBLE.COM
12/21
12/26
12/31
12%
AV E R A G E
CONVERSION
ORDERS
AOV
ITEMS
THANKSGIVING
Order volume over the Thanksgiving weekend increased 26% vs. 2012
as retailers offered more aggressive discounts online and shoppers got
into the mindset that they could shop earlier (even though the web is
always open). And while average order value has been slightly down
overall, there was a 7% increase over the big shopping weekend online.
CREDIT
CARD
10/27
-63%
KEY SHOPPING DATES
BILL ME
L AT E R
12/11
Even though traffic was down vs 2012, shoppers made
the most of the short shopping season. Our retail sites
had a healthy conversion rate of just under 5%, which
was 12% higher than the previous year.
THANKSGIVING WEEKEND
76%
12/6
4.8%
1%
AV E R A G E
O R D E R VA L U E
Order volume was significantly higher vs. 2012,
and average order size was relatively flat, coming
in just shy of 2012's average at $116.
0%
12/1
-50%
$ 116
2%
7%
0%
-100%
OTHER
track shopping trends.
32%
14%
37%
B L A C K F R I D AY
39%
3%
44%
C Y B E R M O N D AY
25%
9%
37%
W E E K E N D TO TA L
26%
7%
33%
PAYMENT
METHODS
(BY ORDERS)
Credit cards were still the dominant
pay method, but PayPal dominated
the alternate payment space with
15% of orders.
DEVICES
(BY TRAFFIC)
20%
MOBILE
17%
TA B L E T
63%
D E S K TO P
A total of 37% of site traffic came
from either a mobile device or tablet,
meaning retailers had to ensure that
the shopping experience on all devices
was smooth.
© 2014 SHOPVISIBLE