Tablecloth is not exactly a ‘social’ category. Yet LinenTablecloth has been highly successful in leveraging social media to increase sales, revenues, user engagement and Facebook fans.
After disappointing results from Facebook ads, they decided to take a different approach and focused on making their e-commerce website more social. LinenTablecloth has reaped healthy benefits from adopting the ShopSocially social commerce strategy of adding social commerce modules to their e-commerce website. Besides a 4X increase in sales conversion rate for social traffic generated through ShopSocially apps, LinenTablecloth got an incremental revenue of $1.8M through social commerce.
ShopSocially conducted a Webinar on this social commerce success story of LinenTablecloth on August 28th. Marketing manager from LinenTablecloth Ashley Thomas presented the webinar along with ShopSocially CEO Jai Rawat. It was a huge success with more than 200 people attending the Webinar and actively interacting with questions and comments. This is the presentation used for this Webinar.
To know more about how ShopSocially can help you in your social commerce initiatives, please visit ShopSocially.com or write to us at firstname.lastname@example.org.