Popular firearms manufacturer Beretta hit the bull’s eye on social commerce with a 15% revenue uplift. Beretta is making the entire buying experience on it's e-commerce site more social using ShopSocially’s social commerce platform and seeing impressive results as below: - 15% increase in sales conversion rate - Viral spread of Beretta brand through onsite and offline social sharing of purchases - Increase in customer engagement and brand retention - A/B testing to evaluate the precise impact of social strategies Matteo Recanatini, Web and Social Media Manager for Beretta, presented a Webinar along with Jai Rawat, CEO of ShopSocially on the innovative social media strategies that Beretta has adopted to achieve this social commerce success. This is a recording of this Webinar.