2. ESSENCE
Shopping with convenience, at very good prices with a little bit of fun is the desire of every shopper. Going a step further to having a shopping center close to a Shopper is an icing on the cake. Distances, traffic congestion and high cost of transportation are certainly issues to contend with before you can get desired goods at pocket friendly prices Consequently, the need to bring Brands and goods closer to the people at discounted prices with an online platform, subsequently arises - Just a stroll / Click away ! At SHOPBOLDAGE Discount Fair, there are just three key words- .Shopping .. Quality…Comfort
3. In the beginning: SHOP & SAVE
Executive Director, Zenith Bank
Mr Shola Oladipo
Commissioning the 1st Edition of
ShopBoldage Discount Fair
On The 29th Of May 2014
At Lekki Horizon Hotel,lekki Lagos
7. INTR0
SHOPBOLDAGE is proudly Nigerian wholesale and retail membership Club. Offering local and foreign products at competitive prices to members and the general public. Every quality product has a voice and SHOPBOLDAGE is the platform in which their worth are clearly communicated to potential shoppers. We take your product from the conventional shops to exhibition ground as well as online shopping platform where you can reach out to customers real-time At SHOPBOLDAGE, we serve as a major Marketing Solution to our affiliates for effective Brand awareness SHOPBOLDAGE Discount Fair is our Exhibition version ,bringing various brands and goods to your Comfort Zone
8. UPGRADED: SHOPBOLDAGE Discount Fair
SHOPBOLDAGE Discount Fair will offer exciting opportunities far more than the initial edition, it has a bigger and exquisite Venue An EXCLUSIVE LOUNGE for VIP visitors to the event Also ,the stake for the RAFFLE is been pushed up to have a STAR PRIZE of A BRAND NEW CAR Admission to the market is FREE. The TICKET/COUPON qualifies for raffle entry and also provides DATA CAPTURE of all visitors. PROJECTED AVERAGE DAILY VISITOR number is put at 500.
9. OBJECTIVES
To provide effective and efficient e-commerce services with the highest service for the lowest possible cost To help shoppers identify how best to profit from technology and internet penetration in supply chain activities. Providing a platform for Brands to connect with target audience at their comfort zone. Bringing desired products closer to Shopper at pocket friendly prices. Opportunities for Brands to reward their loyal customers.
12. AUDIENCE
Type of audience; Children (3-12yrs) Teenagers (13-18yrs) Youth adults (19-49yrs) Older adults (50 and above) Class of Audience: General Public Invited Guests Manufacturers Vendors Shoppers
LEKKI
VICTORIA ISLAND
IKOYI
AJAH
LAGOS ISLAND
13. VENUE & DATE
RUBY GARDENS By Oando Filling Station,Chisco Bus Stop Ikate,Lekki, Lagos. The event is a SEVEN DAY Discount Fair
Monday ,20th OCT.- SUNDAY ,26th OCT. 2014
From 8am Daily
14. THE MARKET
Provision will be made for exhibition in segments and sections. Stands will be constructed for exhibitors We will be having both Indoor and Outdoor exhibitor stands in various sizes EXHIBITION ENTERTAINMENT ARENA SUPPORT ACTIVITY (GAMES SECTION/ CHILDREN PLAYGROUND)
15. VENUE OFFERS
Open space Large Event Hall VIP Lounge Adequate parking space Perimeter Fencing Water Borehole facility Standby Generator Public Toilet (on Ground) + Mobile Toilet Proximity to and located @ the center of Lekki
16. VENUE OFFERS
Private security guards Standby Police Patrol Vehicle & Fire Service Unit The perimeter Fence will be aerially lit. Safety Health & Environmental officers will be on parade all through the duration of the event. Traffic Officers will be engaged for better traffic control There will be a First Aid section to be operated by a reputable Medical Organisation with Ambulance and Admission services.
17. Brand & consumer connect
The Consumer Connect Concept was developed majorly based on the known fact that music is a product (tool) that could also be packaged to create a platform for participation of both visitors and exhibitors. Therefore we will create an opportunity for Brands and consumers to utilise the window created by the Entertainment platform to bond(connect) for mutual benefits. DJ ,Dancers, Entertainers and comedians will be available to help achieve this purpose. This concept also offers great opportunity for brands to buy into the event towards creating a special segment that will be dedicated to the specific brand(s). To buy into the Brand connect platform, will require subscription for slots. Subscription rates are as follows: * 30minutes Brand/Consumer Connect goes for N20,000.00 *20 minutes Brand/Consumer Connect goes for N10,000.00 *10 minutes Brand/Consumer Connect goes for N5,000.00
18. SUPPORT ACTIVITY
Games Section (snookers, Table soccer, computer & other indoor games) will be available. Kiddies Playground Varieties of kiddies play sets will be deployed for children use at the fair. Trained supervisors will be available to ensure safety and control. There will be gifts for kids who visit the playground.
20. RAFFLE PRIZES
Raffle Prizes Generator(5.3KVA) Home Theater 32inch LCD TV Scholarship for Twins Shoppers Consolation Blackberry Phone I Phone Nokia Phone Bags of Rice Live Chicken Digital Camera Vegetable Oil Recharge Cards
21. SPACE ALLOCATION
1 No. Stand Alone PLATINUM EXHIBITOR-Indoor (48 X 48ft)(225sqm) - N1.2M 31 Nos. GOLD EXHIBITORS-Indoor (15 x14ft)(20qm) – N280,000.00 6 Nos. SILVER EXHIBITORS-Outdoor (12 X 12ft)(16sqm) – N150,000.00 14 Nos. BRONZE EXHIBITORS-Outdoor (7 X 10ft)(12sqm) - N100,000.00 PAYMENT TERMS: Full payments are expected on or before 6th of October 2014 Please find below our Bank Details: Bank: FCMB Account Name: Boldage Logistics Services Ltd. Account No. : 2236938019
23. PLATINUM SPONSORSHIP– N4.0M
OPPORTUNITIES : Free Stand Alone PLATINUM (indoor) Space Allocation (48 X 48ft)-225sqm Mention in Publicity Materials(Jingle & TVC) Logo Display on all Publicity Materials 1hr Brand Segment for 7 Days @ The Entertainment Platform Full Page AD on Back Cover Page of Opening Ceremony Programme Full Page AD on Back Cover Page of Post Event Brochure Free 9 months advert on www.shopboldage.com Have your product uploaded online (www.shopboldage.com) for sales.
24. GOLD SPONSORSHIP– N2.5M
OPPORTUNITIES : Free GOLD(indoor) Space Allocation (15 X 14ft)-20sqm Mention in Publicity Materials(Jingle & TVC) Logo Display on all Publicity Materials 30 mins Brand Segment for 5 Days @ The Entertainment Platform Full Page AD on Inside Back Cover Page of Opening Ceremony Programme Full Page AD on Inside Back Cover Page of Post Event Brochure Free 6months advert on www.shopboldage.com Have your product uploaded online (www.shopboldage.com) for sales.
25. SILVER SPONSORSHIP– N1.5M
OPPORTUNITIES : Free SILVER(Outdoor) Space Allocation (12 X 12ft)-16sqm Mention in Publicity Materials(Jingle & TVC) Logo Display on all Publicity Materials 15 mins Brand Segment for 5 Days @ The Entertainment Platform Full Page AD on Run Off Page of Opening Ceremony Programme Full Page AD on RUN OFF Page of Post Event Brochure Free 3months advert on www.shopboldage.com Have your product uploaded online (www.shopboldage.com) for sales.
26. SPECIFIC BRANDING OPPORTUNITIES The following Specific Branding Opportunities are available for take:
•Kiddies Playground - N500,000.00 for 7days
•Games Centre- N200,000.00 for 7days
•VIP Lounge -N1M for 7days
•Car Park -N500,000.00 for 7days
•Star Prize (A Car) -N2M Attractive Benefits therein: *Have the above branded with your name and Logo *Have your brand on every ShopBOLDage campaign materials. *Run a free 1month advert on our online shopping platform (www.shopboldage.com). *Have designated stall’s’ for your products throughout the discount fair. *Have your name/Logo on ShopBOLDage sponsors’ canvass. *Have your product uploaded online (www.shopboldage.com) for sales.
27. PUBLICITY
Web buzz will be created on social networking sites like facebook, twitter, eventbrite,vconnect & other social media platforms A facebook page has already been created exclusively for the project: www.facebook.com/shopboldage The website will also be used as a marketing and awareness tool www.discountfair.shopboldage.com Countdown to Shopboldage Discount Fair will also be seen on the various social media platforms TVC & Jingles will be done on Radio, TV and Print media TV/RADIO Stations will partner with the project as the OFFICIAL TV/RADIO STATION Writers on print media will also be engaged to write about the project Leafleting activity A 3 DAY road show will be staged where Promo team will distribute leaflets at the major points and routes by THURSDAY,FRIDAY & SATURDAY preceding the event Outdoor Billboards/Banners These will be positioned at strategic locations before the event
