This helps in choosing right social media platform for marketing Presentation talk about Social Media and their platform. It takes insight what is going on world over , traffic and predication.

1. STC
Social Media Brand Promotion.
Social Media & Digital tools for marketing.
www.SocialMediaPro.in
Stand out from the Crowd.

2. Social Media Strategy

3. What’s happening?
COUNTRY % Companies using Social Networking
2010
India 52%
Mexico 50%
Spain 50%
Netherlands 48%
China 44%
South Africa 43%
Germany 41%
Australia 41%
USA 35%
Canada 34%
France 33%
UK 33%
Japan 30%

4. What’re they doing?

5. Why is this happening ?
•82 percent of 18-29 year olds utilize
social networking
•In 2011 marketers will increase their
social media usage by 75 percent
•10.5 percent of CMOs say social
marketing efforts are effectively
integrated into their overall marketing
strategy
•24 percent of adults have posted a
review of a product they have purchased

6. And will happen….
•89 percent of companies approve
social media usage in marketing mix.
•35 percent of small businesses
utilize social media in their marketing
mix
•1 out of every 6 minutes spent
online is on a social network
•80 percent of social media marketing
activities purely brand building
exercise.
•46 million Americans check their
social media profiles daily.

7. Social Media Marketing

8. For 52% Indian Companies Social media is
an opportunity to compete with bigger and
competitor organizations…..
•Costs Less
•Gives higher ROI than the traditional
marketing
•Helps with better search rankings
•Gives more visibility to brands
•Flexibility and greater market reach.
•Creates opportunities for sales.
•Can directly drive sales

9. What all is there?
Online Community Building - B2B Social
Media, Fan pages, Blogs, Wikipedia, Share
Presentations, Upload Videos,Pics,PPT, &
Brochures
Social Bookmarking
Send Literature
Online Call Centre
SEO, SMO- Google, Yahoo
Local strategies & mobile
Banner Ads and Viral Videos
Websites and Microsite

10. •Fan pages
FACEBOOK/TWITTER/LINKEDIN
•Brand awareness
Promotional offers
•Regular feeds
LEAD GENRATION
Online Community Building

11. •Direct link with top management
•Can be controlled
•Helps generate sales in less time.
•Increase the presence of product line.
•Can generate sale

12. •The leading social network for 9 out of 13 Asia-Pacific
countries
•Generate repeat visits.
•The average media site integrated with Facebook has
seen a 300 percent increase in referral traffic
•61 percent of Facebook users who have liked a brand
note that they are more likely to purchase from that
brand
•62 percent of Facebook users between 35-54 years of
age have liked a brand
•96 percent of Americans use Facebook
•73 percent of the US internet population visits
Facebook each month
•96 percent of Americans use Facebook

13. •Less complex than Facebook
•64 percent of Twitter users are female
• 140 Million Tweets are sent each day
•40% of corporate Twitter accounts engage in some
kind of customer service

14. •YouTube has 490 million unique users worldwide per month.
•
•Users rack up an estimated 92 billion page views each month.
•Users spend 2.9 billion hours on YouTube in a month - over
325,000 years.
•Of all social networks, YouTube has the highest Net Promoter
Score with 50 percent of users saying they would recommend it to a
friend.

15. ONLINE CALL CENTRE
10 AM- 5 PM
LEAD GENRATION

16. LITERATURE
BULK EMAILS
E-MAILERS
NEWSLETTERS
BROCHURE
PR RELEASE

17. Local strategies & mobile
•Mobile applications for promoting a business
•Registrations with Yelp, Foursquare, Facebook
and Google Places

18. SEO & SMO
SEARCH ENGINE OPTIMIZATION
SOCIAL MEDIA OPTIMIZATION
DRAWING TRAFFIC TO WEBSITE

19. WEBSITE/MICROSITE
CREATE WEBSITE
MICROSITE
TOPIC OF INTEREST /THEME

20. Banner Ads/Viral
Capturing Designs
Mass Portals – Yahoo, Rediff, MSN
Content Network – Google (Youtube)
Vertical – Alibaba, Indiamart,

21. Eh ! a new Sales Representative or a new
Social Media campaign ?
Actually costs less than hiring a
new Sales representative.

22. STC India is Digital & Creative Agency
providing services for Social Media platform
like Facebook, Twitter, Linked In , YouTube,
Pinterest .

23. STC
Social Media Brand Promotion.
www.SocialMediaPro.in
social@socialmediapro.in
Ph: 09999 34 44 54
Stand out from the Crowd.