CMO Summit 2015 Delegate Pack

www.cmoanzsummit.com / page 1
FRESH THINKING | STIMULATING INTERACTIONS | DYNAMIC PARTNERSHIPS
experience excellence
senior decision makers – focused environment
The sixth annual CMO Summit is a premium
forum bringing elite buyers and sellers
together. As an invitation-only event taking
place behind closed doors, the summit offers
chief marketing executives and agencies and
consultants an intimate environment for a
focused discussion of the key new drivers
shaping the marketing agenda.
advance expertise
memorable interactions – bespoke meetings
As a delegate at the CMO Summit, you
can experience and contribute to the ultimate
meeting point for practitioners in your
profession. Join us and:
• Receive complimentary access to
the entire event and meet a gallery of
expert speakers
• Benchmark yourself against your most
successful peers and competitors
• Gain access to leading marketing
agencies and solution providers
enabling you to achieve your strategic and
tactical goals
• Engage in unparalleled networking
opportunities to organically grow your
business network
• Enjoy an exquisite environment
conducive to knowledge sharing and
high-level networking
The abundance of leading edge digital platforms calls for the modern
marketer to deliver complete information to customers instantaneously.
With the constant influx of data and skyrocketing demand for
innovative multi-channels, marketers strive to be the vanguard against
competitors and conquer target markets with an arsenal of IT-centric
strategies, purposeful content, and effective engagement. Chief
marketers of today are paving their way to the top of the leadership
board, accelerating growth and promoting a prosperous brand image.
delegate information
17– 19 August 2015 | RACV Royal Pines Resort | Gold
Coast | Queensland

γηγγγThe Future of Marketing
Tricia Weener, Head of Marketing, Commercial Banking, Global Banking & Markets, APAC, HSBC
Tricia Weener is the Head of Marketing for HSBC Commercial Banking, Global Banking & Markets in Asia Pacific. She is responsible for
19 markets in the region, directing customer research and insight, planning and process, campaigns and brand, sponsorship, proposition
implementation, digital marketing strategy and activation. Prior to this, Tricia was the Head of Marketing Communications, Campaign
& Digital Strategy for Commercial Banking, globally responsible for events, sponsorship activation, brand, content creation and digital
marketing. She joined HSBC in August 2009 as Head of Marketing & Communications for Commercial Banking, Europe. Prior to this,
Tricia ran her own award winning integrated marketing agency.
Embarking On a Digital Revolution: Positioning Mobile Platforms to Enrich Customer Engagement
Christophe Eymery, Head of Digital & Media, L’Oreal Australia
Christophe Eymery is the Head of Digital for L’Oreal Australia. Christopher is an MBA graduate from ESCP Paris, AIT Bangkok and Monash
University Melbourne. He started his career with an internship at L’Oreal Group as Skincare Brand Manager Assistant for Lancome in
2001. Post graduating, he joined Renault to look after the car manufacturer’s Marketing Operations in Australia and New Zealand. After
four years, Christopher moved agency side to run the Digital Media Business of ZenithOptimedia in Melbourne, servicing clients such as
nab, Honda, Nestle, Victoria Government and University of Melbourne for five years. With a firm grasp of Digital Marketing, he shifted
back to the client side in 2013, returning to his initial roots at L’Oreal and oversees digital development for the Leader in Beauty’s portfolio
of 27 brands in Australia and New Zealand. From June 2015, Christophe has been tasked to oversee all consumer touchpoints with a
broader remit encompassing all media, CRM, Social Media and Consumer Affairs.
Driving Valuable Information: Unlocking the Code to Generate Intelligent Data
Wendy Glasgow, Head of Data Platforms APAC, Google Australia
Her role at Google includes working with leading APAC organisations to identify and implement data driven opportunities. Wendy has
technology experience in Europe and Asia Pacific at organisations including AOL, Microsoft and News Corp, working primarily across
digital media products. She also has experience in the finance industry in Australia. Wendy’s most recent technology focus has been
building cutting edge digital data management platforms.
awaken genius
pioneer ideas – illuminating exchanges
Developed via a profound dialogue with key market players and our extensive proprietary
research, the CMO Summit programme offers indispensable insights on:
• Acquire & Nurture – Embracing the value of consumer experience to accelerate customer
acquisition and lock in brand loyalty
• Let’s Get Phygital – Seamlessly combining new technology with traditional marketing to
drive customer experience enhancements in both the physical and digital realms
• Rules of Engagement – Inspiring consumers with meaningful content delivered through
powerful marketing channels to boost your brand, engage with customers and generate sales
• Unlocking Data’s Potential – Progressing from big data to intelligent data to leverage
customer insights for opportunities and efficiencies
• In the Martech Era – Taking on the role of a Chief Marketing Technologist to master the
new data and technology driven marketing environment
• Brand Facelift – Breathing new life into tired brands by repositioning direction, revamping
strategies, and recharging its purpose
• The Future is Mobile – Capturing the exploding mobile traffic momentum to captivate
audiences and emerge as market leaders
• Champion of the Customer – Positioning yourself as the consumer’s voice in the
company to gain respect, budget and market share
• Supercharging Capital – Distributing capital to omnipotent channels and maximising
cutting-edge digital platforms to boost marketing ROI
hallmark content
inspirational ideas – essential knowledge
DY NAMIC MODERATOR
Sonia Adams, CMO, GHD
Sonia Adams is currently the CMO for GHD, one of the world’s leading engineering, architecture and environmental consulting firms. With a strong
background in all disciplines of marketing and client relationship management, not only is she a sound technician in both fields, she is also an experienced
presenter, and well respected for her leadership and communications skills.
ULTIMATE THINKERS
This is THE event for
marketing leaders
in Australia. The
networking, insights
and conversations
are priceless!
Director Solutions &
Marketing, UXC Connect

engaging agenda
strategic meetings – prolific networking
day 1
10:00-12:00 Event Registration
12:00-13:00 Lunch
13:00-13:15 Chairman’s Opening
13:15-14:00 Opening Keynote
14:00-14:45 Parallel Sessions
14:45-15:00 Networking Coffee Break
15:00-17:00 One-to-One Meetings
17:45-18:30 Masterclasses
18:30-19:30 Interactive Forum
19:30-20:00 Free Time
20:00-20:30 Welcome Reception
20:30 Welcome Dinner
day 2
07:30-08:45 Breakfast
09:00-09:45 Keynote Presentation
09:45-10:30 Masterclasses
12:45-13:45 Lunch
13:45-14:45 Interactive Forum
19:15 Evening Reception
day 3
07:30-08:45 Breakfast
13:00-13:45 Closing Keynote
14:00-15:00 Closing Lunch
INTERACTIVE FORUM
Marketing Leaders Forum
The Voice of the Consumer: Positioning Marketers on the
Leadership Table
Kent Heffernan, Executive GM Brand & Insights, nbn™
George Bej, GM Marketing, Laminex Australia
Simon Strahan, Marketing Director, DrinkWise Australia
Hina Kotecha, Marketing Director APAC, Williams Lea Tag
Diversification Forum
Time to Diversify: Reinventing Common Marketing Channels
to Stay Relevant and Produce Positive Change
Chaminda Ranasinghe, Head of Digital Sales & Marketing, ANZ
Anthony Xydis, National Marketing Director, Australia Radio Network
Katherine Nguyen, Head of Marketing, Acer Australia
COMPELLING PRESENTATIONS
A Year On: How Brand Purpose & Story Telling Creates
Economic Value
John Broome, Marketing Director ANZ, Kellogg Company
Embracing Your Inner Marketing Technologist to Bridge the
Martech Divide
Grant Pattison, Senior Manager, Marketing & Sales Technology, IAG
Connecting the Dots: Let’s Join the Conversation
Jason Bradshaw, Head of Customer Experience, Target Australia
Next Generation Marketing: Going Digital to Deliver
Groundbreaking Results
Scott Combes, ANZ Commercial Marketing Director, Dell
Leadership Bootcamp: Training Today’s Marketers to Climb the
Corporate Ladder
Victoria Cooper, Marketing Director, Goodman Fielder
How to Drink Properly: Insights on How to Engage a Challenging
Target Audience
Simon Strahan, Marketing Director, DrinkWise
Embarking on a Bold Revitalisation Plan to Restore Customer Trust
and Enrich Brand Perception
Ron Watson, Group Manager Corporate Communications, Energex
When Advertising Doesn’t Work
Toby McKinnon, CMO, Bank of Queensland
Disruption by Design: Mastering the Skills of Disruptive Innovation
to Grow Market Share
George Bej, GM Marketing, Laminex Australia
Adam Jarski, Head of Brand & Communications, Laminex Australia
Creating Space and Time: How Digital Services Build Private
Wealth Relationships
Kylie Smith, GM Marketing & Communications, Perpetual
John Joyce, Senior Manager, Content and Digital Strategy, Perpetual
Delivering an Honest Brand Message in a Fragmented
Communications Environment
Lisa Sharp, GM Central Marketing & Industry Insight, Meat &
Livestock Australia
exquisite comfort
superb locations – first class facilities
One of Queensland’s largest resorts, Royal Pines Resort offers an unparalleled choice of accommodation, golfing, convention, dining and
leisure facilities. With a choice of 331 luxury rooms, four restaurants, championship golf course, seven tennis courts, world class Angsana
Spa, fully equipped Health Club, and Hydrate Bar, the resort is the perfect venue for mixing business networking with quality rest and
recreation. www.royalpinesresort.com.au
Repositioning Lessons from a Humble Brand
Sarah Mathews, Marketing & Communications Officer, Barnados Australia
Sarah Mathews is specialist marketer, communicator and brand enthusiast with a passion to see her work have a lasting impact on social
change. She is committed to using her skills to support social entrepreneurialism. As part of Mumbrella’s highly commended ‘Marketing
Team of the Year’ and as the recipient of 2014 Australian Marketing Institute’s ‘Future Leader’ award, Sarah saw Barnardos Australia
reposition itself as a child-centric, solution-focused brand contributing to a four point increase on the Charity Reputation Index and
allowing alignment with celebrity Beyoncé’s #BeyGood movement during her Australia-New Zealand Tour in 2013. Sarah graduated from
the University of Canberra with a double degree in Advertising and Marketing Communications and Arts and is currently undertaking a
Masters in Business Administration at the University of Sydney.

multiply opportunities
proven event format – excellence in execution
Your delegate package at the CMO Summit includes all the essentials needed for
a productive and rewarding event. As a delegate at the summit, you will receive:
• A three-day streamlined agenda consisting of compelling presentations,
interactive forums and business meetings provoking your creativity, and offering
superior knowledge and practical insights
• Access to the secured event website where you can review premium event
content and attending solution providers to make educated meeting selections and
optimise the use of your time
• A comprehensive directory of solution providers, allowing ample time to
research and identify products which efficiently address the most pressing needs of
your organisation
• An experienced event management team dedicated to facilitating your
participation and ensuring optimal use of your time out of office
• All meals and networking activities
• Two nights accommodation
unsurpassed organisation
passion for innovation – steadfast dedication
The marcus evans group has over 30 years experience in the production of
premium business events. Known globally for our unwavering dedication to quality
and excellence, we aid our clients in achieving their strategic goals by providing
market leading business intelligence otherwise inaccessible to them. At marcus
evans, we craft products that empower our clients to drive organisational
growth and achieve effective decision-making. Our clients’ focus on continuous
improvement creates a strong basis for an ongoing dialogue, allowing us to evolve
our abilities to address their needs successfully.
Developing major sector-focused events, marcus evans provides unique business
and networking opportunities across diverse industries and professions. We aim
to meet all of your strategic information requirements through premium products
delivered through a variety of media. We consider innovation to be vital. Our
extensive proprietary analysis of our clients’ business needs enables us to equip you
with the tools you need for future success.
unanimous recognition
instant productivity – relevant content
For first-hand delegate experiences,
click here to watch
a sample of delegates at the marcus evans CMO Summit
APAC Marketing Director
Ansell
Head of Marketing
7-Eleven Stores
Director of Marketing Australia
Accor APAC
Chief Market Officer
Allianz Australia
Director Marketing, Global Network
Services
American Express International
Executive Director Corporate
Strategy & Marketing
Australian Broadcasting
Corporation
GM Marketing & Sales
Cement Australia
SVP Global Marketing
Cochlear
Head of Customer Insight Strategy &
Marketing
Credit Union Australia
Marketing Director
Diageo
Director of Marketing ANZ
Dell
GM Marketing and Communications
Crown Group
Head of Marketing ANZ
Google
Marketing Director ANZ
GlaxoSmithKline
CMO
Hewlett-Packard PSG
Marketing Director
Mars Chocolate Australia
Executive Director Marketing & Corporate
Communications
Nestle Australia
Executive Manager Marketing
Qantas
GM Australasia
Quiksilver
Group Marketing & Advertising Chairman
Rip Curl International
GM Marketing
Sanitarium Health & Wellbeing
GM Marketing
Schweppes Australia
Executive General Manager Group
Marketing
Suncorp
CMO
Treasury Wine Estates
Director Brand & Communications
Virgin Mobile Australia
GM Marketing & Communications
Volvo Group Australia
Director of Marketing & Communications
Visa
Marketing Director APAC
Williams Lea
An eye-opening
event! Great
networking &
benchmarking!
GM Marketing, Sanitarium
Health & Wellbeing

CMO Summit 2015 Delegate Pack

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CMO Summit 2015 Delegate Pack