Personal Information
Entreprise/Lieu de travail
Jaipur, Rajasthan India
Profession
Professor
Secteur d’activité
Education
Mots-clés
word of mouth communication
customer switching behavior
customer expectations
guarantee
types of complainers
recovery paradox
service recovery
service failure
loss leader pricing
wom
sales promotion
advertisement
broker
agent
peripheral physical evidence
core physical evidence
product
marketing
opinion leaders
early majority
complexity
laggards
innovators
adoption process
limitations of plc
characterstics
marketing strategies
decline stage
maturity stage
growth stage
introduction stage
product life cycle
buying roles
buying process
family life cycle
reference group
consumer buying behavior
nature of perception
importance of perception
perception process
perceptual errors
stereotyping
halo effect
perception
qualities
customer experience
credence
hierarchy of needs
drama
encounter
search qualities
past experiences
implicit service promises
explicit service promises
expected services
adequate service
zone of tolerance
expectations
customer
standards and symbol used in labeling
advantages and disadvantages of labeling
types of labeling
objectives of labeling
labeling
advantages and disadvantages of packaging
types of packaging
importance of packaging
packaging
positioning process
positioning errors
undifferentiated marketing
differentiated marketing
limitations of market segmentation
target marketing
benefits of market segmentation
levels of market segmentation
segmentation
classical theory
learning cycle
theories of learning
behavior modification
learning
levels of stress
eustress
distress
stressor
managing
symptoms
stress
Tout plus
- Présentations
- Documents
- Infographies