Rankings refer to the position of a website in SERPs. Google is one of the most popular search engines on the internet. There are over 200 factors that Google takes into consideration before ranking. Learn more about what is Google ranking and how it relates to SEO.

2. Rankings in search engine optimization refer to the position of a site in a search
engine’s results.
It is not only the content relevance to the search term, but also the quality of the
backlinks pointing to the page that affects which website appears higher on the
SERP.

3. How Do Google Rank Sites? Top Ranking Factors
There are over 200 factors that Google takes into consideration before ranking
them.
Below listed are the top factors that Google considers before ranking a website,
listed in no particular order:
1. Quality Content
2. A page’s speed
3. Mobile user-friendliness
4. User Experience
5. Optimizing the pages of a website
6. Internal links
7. External links
8. A Secure and Accessible Website

4. High-quality content
No one has ever claimed to rank well without quality content.
Despite the popularity of blogs and websites, quality content is still vital to their
success. The king is still your content.
Information on your website needs to be valuable. Panda and Fred’s algorithm
updates can lead you to create pages without real value.
Despite being the biggest names in the content sphere, eBay and Apple are less
than worthy contenders. Both brands have suffered from thin content in the past.

5. A high-quality page is one that keeps users on the page longer, reduces bounce
rates, and provides them with useful information.
These are the types of blog posts and guides that users and search engines alike
care about.
SEO today demands more from content pages in terms of well-written content
and lengthy content. It is also important to keep these factors in mind in order to
improve your ranking. Learn more about what is Google ranking and how it
relates to SEO.

6. Page Speed (Including Mobile Page Speed)
SEO ranking factors have listed page speed as one of the top factors for years. In
order to improve users’ web experiences, Google wants to make web pages load
faster.
Search engine optimization company Google announced a mobile-centric
algorithm update in July 2018 that began affecting sites. Having a slow loading site
could result in penalties if it is viewed on mobile phones.
Take advantage of Google’s mobile testing tool to evaluate the performance of
your site.

7. Mobile accessibility
Crawling websites is done using mobile-first indexing by Google. As a result, the
search engine mainly evaluates a page using its mobile version. Mobile-first
indexing will be applied to all websites starting in 2021.
The desktop version of your site may be flawless, but if it isn’t optimized for mobile,
your search engine ranking could suffer. Verify your web pages on various types of
devices rather than just the desktop to ensure they’re easy to access.
You can usually find features in most content management systems that can be
used to accomplish this.
In addition, you can utilize a free mobile-friendly assessment tool to obtain similar
information.

8. Page Experience/User Experience
Artificial intelligence has been used to rank web pages by Google for a while now.
RankBrain is the name of the signal. Other signals which influence your ranking
also contribute to it. Among them are:
● Click-through rate: the number of people who click through from search
results to your website
● Jumping back to the search results after somebody clicks on your page (or
pogo-sticking)
● Visitors’ dwell time: the amount of time they stay on your site once they have
arrived
The moment someone lands on your website doesn’t like it, and leaves, Google will
automatically assume it’s uninteresting. There is a chance that you might have a
hard time ranking higher in search results if enough people do this.

9. Your content probably doesn’t match the intent of the searcher. Perhaps you
should choose a better keyword.
When users stick around for a while after clicking through to your site, Google will
see that you have content relevant to what they searched for.
In this way, you will increase your search engine ranking when you optimize titles,
descriptions, and content.

10. An important component of page experience involves optimizing the “invisible”
elements of your content and SEO strategy.
Over the years, these aspects have evolved and continue to have an impact on the
visibility and search engine ranking relevant to your target keywords.
By updating H1 tags, for instance, Mockingbird saw organic traffic increase by 62%.
Additionally, Brand New Copy improved internal linking and metadata to boost
organic traffic by 48 percent.
Is it worthwhile? I believe it is.
Search engines and users can easily find your important content by optimizing
your website.
Optimizing the on-page content

11. There are several examples of how on-page optimization will continue to have a
significant impact well into the future:
You can include your title tag and page description in these elements – the information
that users see in SERPs about your site.
Search engine results pages will sometimes contain content from the page that
matches the user’s query and is dynamically inserted as the description.
The following might look like that:
At the moment, put as much effort into your titles and descriptions as you can, however,
realize that you won’t always be using them.
Meta tags are among the many SEO terms to know. You can easily increase the number
of clicks from Google Discover by 300% by adding one simple meta tag.
The metadata

12. Featured snippets, also called Position 0,
are snippets of content that are served
directly in search results that are taken
from a page’s copy.
RankBrain is a very powerful algorithm
and it is essential that you understand
why your query wants a featured snippet
and the search intent behind it.
Search engines will serve your content in
the featured snippet if your content
relates to the intent behind the search
query.
Featured Snippets
Schema markup tells search engines
more about your content through a
“hidden” component on a website.
Almost 600 different types of data can
now be included in this 2011 creation.
A website’s schema can help search
engines identify the most important
information on the site.
Rich snippets are displayed in search
results by schema markup, which plays a
key role in SEO.
Schema

13. A newer factor related to content is Google Discover.
There is a lot more potential for organic traffic from Google Discover than from
standard search results, similar to a Taco Bell combo box.
Check the report in Google Search Console to see if you are ranking in Google
Discover.
Discover Google
An “internal link” is a link inside your site that references a different page.
Your internal linking structure (and your search engine optimization) will be easier to
navigate (and find) if it’s organized and tightly knit.
Whenever you create a new page or piece of content, you must be aware of what
pages you are linking to.
Linking internally

14. Creating topic clusters is a popular way to organize your internal links. Here’s how it
works: Develop content around a single “pillar” topic which you can interlink across.
If you are writing several articles about sales prospecting, let’s say you are focusing on
sales.
A good source of information is an article that explains everything about sales
prospecting in an “ultimate guide”.
Subsequent articles covering related topics should link back to your main resource as
well as others in the cluster.
By doing so, the content can be indexed and understood easily by search engines.
Additionally, topic clusters improve the user’s experience. Making your content easy to
navigate will allow your readers to find what they need without having to visit multiple
sites.

15. Here’s what you need to remember: SEO is useless without a properly built
and working website.
Maintenance might already be performed for bug detection or server errors.
Performing a technical SEO audit of your website every couple of months is
a good idea for search engine optimization. This will ensure your site is free
of 404 errors, redirect loops, and broken links.

16. External linking
Inbound links are one way Google determines the authority and relevance of your
content.
A backlink is an inbound link. You want to get links from as many authoritative
websites as possible. Inbound links from low-quality domains should also be as few as
possible.
Inbound links can be found using tools such as SEMrush or any of the keyword search
engines mentioned in the preceding sections.
Links pointing to your site

17. Additionally, you should make sure that your visitors see that your content is high
quality. In order to accomplish this, you will need to link to authoritative, relevant sites.
Does this mean that you should simply generate an excessive number of outbound
links in order to increase your authority? Not at all.
Basically, you shouldn’t use anything other than credible websites that have the high
domain authority to conduct research. Since you will be providing the most value to
your users by doing this anyway, it makes the most sense to do it anyway.
Links to Outbound Pages

18. As many people as possible can access your website by making it accessible. Making
websites accessible is traditionally associated with people with disabilities, but it also
benefits other groups like those who use mobile devices, or those whose internet
connections are slow.
Equal opportunities, regardless of ability or circumstance, are another definition of
accessibility.
It is also not fair to exclude someone from a website because of their visual
impairment, just as it is not right to exclude someone from a physical building
because they use a wheelchair (modern public buildings are usually equipped with
wheelchair ramps or elevators). Our differences make us unique, but our similarities
make us human, and that makes our rights the same.
Websites that are accessible and secure

19. The right thing to do is to make everything accessible. Many countries require that
websites be accessible, which can open up some important markets you would
otherwise be unable to reach.
It is in everyone’s interest to build accessible websites:
● As well as making your site more accessible, semantic HTML improves your SEO,
making it more discoverable.
● Your public image will improve when you show concern for accessibility.
● By improving accessibility, you can also increase the usability of your site for non-
computer users, such as mobile phone users and those with slow networks.
These improvements are beneficial for everyone.
● Have we mentioned that some countries also make it a law?