agencyIP represents the intellectual capital, including patents and technologies, underutilized by corporations, developers and venture capital backed companies which becomes our raw materials for unlocking the untapped value through repurposing, packaging, selling or licensing into new fields of use.
agencyIP also represents established Trademarks and Brands which enables us to create unique opportunities for both the licensor and licensee.
There are a variety of areas where we harvest “underutilized IP.” These areas create a rich environment for further innovation and development.
Corporations hold tremendous amounts of Patents, Technologies, and Trademarks some of which have historically been under-utilized, and some have been forgotten. Additionally, opportunities exist outside the parent corporation’s core areas.
agencyIP is cataloging and creating a library of “underutilized” IP as well as repurposing, marketing and discovering new fields of use, integrating technology and creating opportunities for the owner.
We are an agency that represents your technology and intellectual capital assets including patents, trademarks, copyrights, and know-how. We represent our clients to maximize value through licensing, sales, repurposing and exploring new fields of use.
Represented packages may contain any mixture of IP properties; from patents combined to create a portfolio to complete, patent-protected implementations of products with branding, industrial, software and hardware designs.
agencyIP offers cutting edge solutions and worldwide representation in the areas of:
Catalog and database of intellectual capital assets from a variety of sources
Experienced product professionals to package and enhance the properties for maximum value
Licensing, Sales, Manufacturing and Distribution Relationships
Retail Relationships
Product Designs for License/Manufacture
Worldwide licensing, marketing and sales team
Many owners of IP lack the resources, motivation, time, relationships or know-how to creatively explore and develop new markets as well as repurposing certain IP. agencyIP has the multi-client view and worldwide experience required to fully maximize and monetize your IP.
At times, our Product Development team may create new package combinations from the available properties in the agencyIP catalog or our Refinery Partners. Additional intellectual capital may be created or sourced to enhance these opportunities as well as repurposing IP.
Integration or improvement of the original intellectual capital, also creates “new IP opportunities.”
Contact agencyIP at info@agencyIP.com for more information.
2. 2
Finding Opportunities for Underutilized IP
CONFIDENTIAL
agencyIP represents the intellectual capital, including
patents and technologies, underutilized by corporations,
developers and venture capital backed companies which
becomes our raw materials for unlocking the untapped
value through repurposing, packaging, selling or
licensing into new fields of use.
agencyIP also represents established Trademarks and
Brands which enables us to create unique opportunities
for both the licensor and licensee.
INTEGRATION DEPLOYMENT
INVENTION &
INNOVATION
3. There are a variety of areas where we harvest “underutilized IP.”
These areas create a rich environment for further innovation and
development.
Corporations hold tremendous amounts of Patents, Technologies,
and Trademarks some of which have historically been under-
utilized, and some have been forgotten. Additionally,
opportunities exist outside the parent corporation’s core areas.
agencyIP is cataloging and creating a library of “underutilized” IP
as well as repurposing, marketing and discovering new fields of
use, integrating technology and creating opportunities
for the owner.
3
Underutilized and Abandoned Technology
CONFIDENTIAL
Creating New
Opportunities
Individuals
Failed
CompaniesCorporate
Surplus
4. We are an agency that represents your technology and intellectual capital
assets including patents, trademarks, copyrights, and know-how. We represent
our clients to maximize value through licensing, sales, repurposing and
exploring new fields of use.
Represented packages may contain any mixture of IP properties; from patents
combined to create a portfolio to complete, patent-protected implementations
of products with branding, industrial, software and hardware designs.
Catalog and database of intellectual capital assets from a variety of sources
Experienced product professionals to package and enhance the properties for
maximum value
Licensing, Sales, Manufacturing and Distribution Relationships
Retail Relationships
Product Designs for License/Manufacture
Worldwide licensing, marketing and sales team
4
Maximizing Value
CONFIDENTIAL
Cutting edge:
5. Representing a variety of types of Intellectual Property
Patents
Trademarks
Copyrights
Know How — including implementation, process and procedures
Cataloging the intellectual capital assets
Combining, enhancing and repurposing IP assets
Enhancing existing and developing new applications/extensions of
technologies and trademarks to the marketplace
5
Building Upon your Intellectual Capital
CONFIDENTIAL
Copyrights
Patents
Innovate
DistributeManufacture
Trademarks
6. agencyIP Refineries | Refinery Partners
6
agencyIP catalogs properties by
industry and subject
Worldwide representation
Specialists assess the properties for
quality and range of applicability
Additional innovation or other work may
be initiated by agencyIP to increase value
Experienced product managers in relevant
domains assemble marketable packages
IP from companies and developers
of all sizes and maturities
Properties may
be repurposed
through (i) creation
of new
IP and/or (ii)
combination of
disparate but
related IP
Cataloging
of IP
Properties
-
New Fields
of Use
-
Repurposing
IP and
Trademarks
Offered
to
Market
7. “An Initial Look” is available for a limited number of our clients and
“Refinery Partners.” This provides an early review of our inventory
and opportunities before they go to market.
agencyIP performs an extensive review of the potential applicability
of the IP along with mining for unaddressed opportunities then
offering a variety of new opportunities when representing IP
properties. Conceptual go-to-market plans and potential packages
are then created.
7
Initial Look
CONFIDENTIAL
Access to third-party intellectual capital is crucial to fuel
continued growth as the costs of organic research and
development continue to rise - our Initial Look delivers a
unique advantage to our Refinery Partners.
8. IP Licensing, Sales, Integration
8
$10’s and $100’s of millions have been invested developing certain
Technology, Patents and Products that become discontinued, are at end
of life, have open fields of use or never made it to market.
Most owners of IP lack the resources, motivation, time, relationships or
know-how to creatively explore and develop new markets as well as
repurposing certain IP. agencyIP has the multi-client view and worldwide
experience required to fully maximize and monetize your IP.
9. 9
The Power of Cataloging IP
CONFIDENTIAL
Technology becomes underutilized for a variety of
reasons and some technologies are cyclical.
This year’s failures may become tomorrow’s
pioneers. agencyIP catalogs the underutilized and
underused IP to find new fields of use and have
them ready for the next market wave.
Added value can be maintained by creating or
finding new fields of use.
The key to success is a worldwide footprint with
access to IP users and creating a library of IP, our
agencyIP “garden”.
10. At times, our Product Development team may create new
package combinations from the available properties in the
agencyIP catalog or our Refinery Partners. Additional
intellectual capital may be created or sourced to enhance
these opportunities as well as repurposing IP.
Integration or improvement of the original intellectual
capital, also creates “new IP opportunities.”
Additional Fees for Packaging will be applied in addition to
agencyIP’s commission on the component technologies.
10
Marketability | Packaging | Fields of Use
CONFIDENTIAL
Intellectual
Capital
Repurposing
Extensions
of Use
Growth and
Expansion
Enhancement
11. IP and Licensing Expertise
Expertise in the Management of Trademark Licensing
Successful brand development
Experience and relationships
12. 12 CONFIDENTIAL
Trademark Licensees Meetings
(yearly) World Wide, Regional
and Yearly
Legal Support
o Domain Names, Legal Framework
Brand Advisory Councils
Trade Show and Communication
Events
o CES, IFA, Press Events
Operational Marketing Guidance
o Website, Tools
o Collaterals Validation
Quality Initiative :
o licensed Products Qualification,
Quality
o Process Follow-up
Our Trademark Licensing Value Chain
License
Contract
Management
License
Quality &
Compliance
Management
Contract
Prepare
Offer & Term
Sheet
Identify &
Qualify
Licensees &
Targets
Determine
Uses of
Trademark
Brand &
Trademark
Management
Brand Development
Strategy
o Brand Survey
Business Intelligence
Trademark Reference
Contract
In House Legal Expertise
and Ad Hoc Support From
External Law Firm
Business Negotiation
Expertise
Sales and Contracts
Administration
o Execution, Follow-up,
Management Amendments
IP Monetization Expertise
o Trademark Filing for
Brand Coverage
Expansion (Products and
Territories
Finance and Controls
o Cash Collection
o Desk Audit
Compliance Against
Trademark Logo and Brand
Policy
13. LOGO
Identify | potential uses of
the underlying technology
and strength of the patent
assets
Useful Life | how long will
this technology to be relevant
Detectability | how easy can
the use be determined
Avoidance | how important
are the alternative
technologies, solutions or
implementations
Technical Relevance | how
relevant is it to the identified
use
Initial Valuation
and Strategy
Execution
Acumen
Initial Patent
& Technology
Assessment
Determine the range of the
potential revenue contribution
from the patent assets
• licensing in & out
• product sales
Determine comparative
valuation metrics:
• recent sales of
patents
• recent litigation
settlements &
commercial deals
Packaging and Monetization
Strategy development
IP Monetization Expertise
• Breadth of deals
• Creativity
Preparation & Negotiation
of Agreement(s)
• Deal Expertise
• Business
Intelligence
Contract Management
• Cash Collection
• Auditing
• Renewal
Negotiations
Our Patent Monetization Chain
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14. 14
Creating a New IP Universe
CONFIDENTIAL
ManufactureDistribute
Eco‐system
Financing