The document provides details about the student's internship project with Unschool, an edtech company. The objectives of the study were to understand customer expectations in markets where the company was unsuccessful in order to provide suggestions. Through surveys of 55 leads, the student found that prospects in these markets placed more importance on practical learning opportunities and prices compared to other platforms. Recommendations included expanding course options, promoting internship opportunities more effectively, and establishing a dedicated market penetration team.
1. Contents
1. PROJECT SYNOPSIS 2
2. EXECUTIVE SUMMARY 3
3. OBJECTIVE OF THE STUDY 4
4. ABOUT THE SECTOR 5
WHAT IS EDUTECH? 5
IMPROVED USER ENGAGEMENT AND LEARNING IMPACT 7
THE BENEFITS OF BIG DATA 8
THE DEMOCRATIZATION OF EDUCATION 8
BUILDING THE KNOWLEDGE ECONOMY 8
5. ABOUT THE COMPANY & DEPARTMENT 9
HOW IT ALL STARTED 10
6. INTERNSHIP SUMMARY 12
7. PROJECT DESCRIPTION 16
8. LEARNING/ FINDING 19
9. SUGGESTION 20
10. REFERENCES 21
11. APPENDIX 22
2. 2
1. PROJECT SYNOPSIS
Project Title UNDERSTANDING
PROSPECT EXPECTATIONS IN
DIFFERENT CLUSTERS
Company Name: - UNSCHOOL
Student Name: - LAXMI SARDAR
Student Roll No: -
Project Guide Name (External Mentor) NAVYA REGODE
Project Guide Designation (External
Mentor)
OPERATIONS EXECUTIVE
Project Guide Name (Internal Mentor) Dr. SHAILASH KEDIYA
Project Guide Designation (Internal
Mentor)
MENTOR
Confidential Report (Yes/No)
Duration of project
3. 3
2. EXECUTIVE SUMMARY
My summer internship program (SIP) with UNSCHOOL was for 4 months and it was a journey
which I will cherish for a long time. The learning that I had from this internship is very valuable
and I feel obliged to have had this opportunity.
I worked as marketing and operations intern and I was assigned to recruit and train interns under
me. I had to train interns on lead generation techniques and pitching methods so that they can get
positive conversions for the organization. I trained more than 80 interns throughout my tenure as
intern with unschool.
4. 4
3. OBJECTIVE OF THE STUDY
The objective of studying and understanding prospect expectations in different clusters is to obtain
specific information on why I was not successful in penetrating specific markets in spite of the fact
that we and my team were working hard to acquire that market.
This study would help me to give some suggestions to the company on what can be done in order
to penetrate in markets from which I had survey on different elements on what is their expectation
from online learning and what exactly are they looking in courses.
5. 5
4. ABOUT THE SECTOR
WHAT IS EDUTECH?
Edutech, or education technology encompasses everything from the easy use of computers to show
maths and reading to youngsters in elementary faculties by Stanford professors within the Sixties,
to the submission of schoolwork on-line, entire on-line degree platforms, informal mobile learning
applications, gamification or computer game techniques. What started as associate degree
experiment in education delivery is currently being remodeled by a replacement breed of
technology entrepreneurs.
Just as technology, and notably the digital era, has discontinuous and improved most major
segments of our economy, education and coaching can within the same method bear a technical
school revolution.
As we have a tendency to witnessed the conversion of the media business via the copiousness of
latest content, audience fragmentation, information centricity and also the convergence between
content and platform players, therefore can they impact the education in market, resulting in a raft
of opportunities for innovators in Edutech. However, Edutech isn't with reference to reformatting
books and coaching manuals, or maybe concerning the individual technologies themselves.
6. 6
It is concerning applying digital technology to deliver a replacement style of learning design. An
design that harnesses the social reach of the web, that delivers customized learning associate
degreed coaching which will mechanically befits an individual’s learning competency which uses
huge information analysis to know the foremost effective ways that for learners to progress. In
ever-changing the standard design of education, Edutech has the facility to make efficiencies, cut
prices and change new levels of standardization and democratized access. It is set to rework the
longer term of however education is resourced, taught, consumed and, ultimately, the results that
it will then yield – each for the individual and for society as a full as we have a tendency to still
build the information economy.
THE IMPACT OF EDUTECH ON prices Traditional education systems area unit inherently
inefficient. Worldwide, the combined education and coaching industries account for disbursement
of over $4 trillion, representing a large eighty-four % increase since 2000. Despite this, reading
and maths scores have remained stagnant within the United States, whereas it's calculable that
eighty-five % of each dollar spent on education is spent delivering it – the prices of bricks and
mortar and teaching employees, amongst different things. The link between rising education
expenditure and academic performance is thus weak, and reducing the worth tag related to ancient
education delivery may be a clear chance for Edutech.
7. 7
This is notably true for e-learning ways, attributable for the power to deliver one-to-many on a
totally new value base. However, value efficiencies don't seem to be solely the domain of the e-
learning world. Reliable broadband services and adoption of different technologies just like the
Cloud have expedited policies like Bring Your Own Device (BYOD) in faculties, permitting pupils
to use their own instrumentality. As a result, less cash is spent on hardware for faculties – that
presently makes up sixty % of IT budgets.
IMPROVED USER ENGAGEMENT AND LEARNING IMPACT
By saving on instructional or coaching budgets during this method, extra money will then be
allotted to instructional components like sensible learning software package that provides tailored
lesson plans, or innovative digital content like participating video materials which is able to
improve outcomes.
Indeed, user expertise and engagement is quick changing into the most someone among the ever-
growing field of education technology choices. The integration of multi-media, gamification,
mobile casual and informal learning apps and peer-to-peer learning platforms area unit all creating
content progressively immersive; designed to not solely attract students however additionally keep
them engaged – all the thanks to the tip. Video learning formats as an example are shown to
accelerate the training method and area unit a pretty format for the user. With the advances in
software package and 3D animation engines, the link between video and immersive environments
is shut, as are often seen within the video games market. Edutech is additionally making a stronger
link between what happens within the schoolroom and outdoors the schoolroom (at home, in
transit, etc.), creating teacher-endorsed digital instructional resources obtainable in any respect
times, like assignments and take a look at school assignment material, and making a time of bit
points within the learning expertise for pupils.
This is ever-changing the method pupils area unit intense education within the same method Cloud
technology has modified the method we have a tendency to consume music and tv. THE
BENEFITS of huge information The growth of Edutech has additionally provided lecturers and
assessors with so much larger access to information on individual achievements and progress.
8. 8
THE BENEFITS OF BIG DATA
The arrival of information analytics techniques in education has driven adaptation learning,
wherever information is fed back to the system to influence learning programs and structures.
Customized learning programs are often known, and information gaps that may exist stuffed. Not
solely that however the power to access and store information on pupils is driving the emergence
of Learning Record Stores which will be carried with them from one learning institution to a
different, arming people with permanent documentation of what they’ve learnt and achieved. Since
learning is currently a long demand, not one thing we will leave behind at faculties and colleges;
this can be changing into progressively necessary for the market that awaits college leavers and
graduates.
THE DEMOCRATIZATION OF EDUCATION
The importance of Edutech doesn't simply have it away the facility it's to bring down prices and
interact learners in new and innovative ways that. It is additionally concerning the method within
which it will equalize standards and change access for all, leading to the democratization of
education. Online platforms, mobile applications and new learning formats have massively
improved access to education, also as enhancing the training method itself, whereas on-line and
Cloud technologies bring with them exciting standardization prospects for content.
BUILDING THE KNOWLEDGE ECONOMY
Now, a rundown, center college will receive a similar normal and level of content as a well-funded
one in an exceedingly flush space. And this can be true not simply on {a college|a faculty|a college}
by school or country by country basis, however globally; giving developing nations access to
developed instructional establishments, each in an instructional and skilled learning setting.
9. 9
5. ABOUT THE COMPANY & DEPARTMENT
In a world wherever learning solely comes from our childhood at school and school, Unschool is
that the new, easy, and definitive path for maintaining with the twenty first century. It’s the
platform wherever you'll finally stop making an attempt to suit in an exceedingly system crafted
for the plenty and learn in an exceedingly distinctive method that brings out the most effective
version of YOU. Unschool may be a market-place for everybody World Health Organization has
the data to share or a ability to show, to teach galvanized people eager to learn. Learning ought to
ne'er stop to be a part of life. Hence, we tend to draw a bead on to own lecturers return host courses
on our platform and coach a generation of learners. We, at Unschool, believe that teaching isn't
meant just for typical lecturers, however within the concept anyone and everybody will teach (and
learn).
10. 10
HOW IT ALL STARTED
Did you recognize that by the year 2025, the youth population in Asian country goes to 600 million
i.e. forty fifth of the entire population? Currently, this implies an excellent deal for the expansion
and prosperity of the state and as a young country, Asian country is destined to be in its most
progressive and economically promising state. However, a data point that’s equally heavy is that
but five hundredth of those 600 million youth area unit about to be employable. What will this say
concerning the nation’s growth and authorization of the people? And World Health Organization
is in charge for this condition?
This is wherever we tend to determine to intensify. We tend to area unit a community of young,
burning and bold people World Health Organization believe the concept that “actions speak louder
than words”. Unschool was born and works with the intent to reinvent the education system in
India and can still work towards authorization of the youth and abolishing the many imminent
issues existing within the Education system in India and on the far side.
12. 12
6. INTERNSHIP SUMMARY
As a marketing and operations intern at unschool, I was offered UCC (Unschool community
champion) position, which is the best position an intern can get at unschool. I had to recruit interns
for UCI (Unschool community influencer) and UCL (Unschool community leader) positions and
train them on different elements such as customer acquisition and business development.
I had to train them on LEAD GENERATION, PITCHING METHODS, through which they can
ultimately close leads and enhance revenue of company. Initially when I started with internship, I
had to try and close some leads from my side before I start forming my team. To form teams, I had
to make a google form and circulate to my contacts and look for people who are interested for
internship. I had to take interviews and select people for UCI and UCL position. I had to conduct
meetings and help them on any issues if they had any. I also got in touch with placement
department of ness wadia college of commerce, pune, and recruited some interns from their
institute initially. I later got few intern leads from my company from savitha college of
engineering, Chennai, for whom I scheduled interview and selected few interns.
Throughout the internship I recruited and trained more than 80 interns for UCI and UCL position.
When I initially started my work, I worked on 3 offers, 1 course for 999/-, 2 courses for 1600/-, 4
courses for 3500/-. After a month prices hiked and the new prices were 1 course at 1499/-, 2 courses
at 1999/-, 4 courses at 3500/-. The latest price hikes were 1 course for 1800/-, 2 courses for 2600/-
, 3 courses for 3000/-, 4 courses for 3600/-, along with limited Independence Day offer where we
offered two courses for 1947/-.
15. 15
I was able to achieve 1,37,450/- revenue in my internship with my team and I was also made leader
by the company to train other UCC to make teams and also help them on understanding team
working and other elements.
16. 16
7. PROJECT DESCRIPTION
My project was on understanding prospect customers in different clusters through surveys from
our intern leads and existing and prospect customers.
Methodology
My focus in this project was to identify the attributes which the prospect customers of the company
gave more importance to, compared to facilities provided by the company In our service. I used
survey responses from leads which my interns were not able to convert in specific markets
resulting in failure to penetrate in such tricky markets.
Research Design
This research is a Descriptive research and a study that is mainly aimed at examining prospect
expectations in clusters which we were not able to penetrate in. Explanatory research design is
used to identify the new factors that are influencing customer perception to opt for courses on our
website and to establish relationship that exists between factors to serve the customer in better
way.
It’s a quantitative research design method where data was collected through circulating
questionnaire in markets where we were not successful in getting good response for our courses.
Target Population
The target population for my study includes every individual who wanted to opt for online learning
but eventually decided to opt for courses on other platforms and not our platform.
Sample Frame
A sampling frame is a list of all the items in your population. It’s a complete list of everyone or
everything you want to study. In our case all students who we study are the sample frame of our
research.
17. 17
Sample Size
Online learning has good future and growth, but the prospect study size could have been huge if
the whole market had to be studied properly. Hence we collected 55 responses in our questionnaire
i.e. at the ratio of 1:5 for question to responses.
Sampling Techniques
Sampling may be done either at probability or a non-probability basis. This is an important research
design decision, and one which will depend on such factors as whether the theory behind the
research is positivist or idealist, whether qualitative or quantitative methods are used etc.
In this research, non-probability sampling technique was used.
18. 18
Data Collection
For the purpose of collecting data, a well-designed questionnaire was used and according to the
research requirement questionnaire was designed. This questionnaire consist of 10 variables in
both independent and dependent variable namely, price, practical learning, brand name, internship
opportunities, interactive sessions, certificate validation, which will add value to your profile and
others.
19. 8. LEARNING/ FINDING
Through my survey on prospect expectations in different clusters, I got to know that prospects in
market which we were not able to penetrate gave more importance to practical learning and prices
which they feel are missing on our platform compared to other platforms at this moment.
20. 20
9. SUGGESTION
I worked with unschool as marketing and operations intern for 4 and a half months and realized
few loopholes which if resolved can help the organization to grow at a better pace than it is at this
point of time.
Few suggestions that I would like to give from my experience and through surveys conducted by
me are: -
1. Expanding in different fields and providing more course options for customers to choose from
which can help them get more conversions.
2. Playing the internship opportunity USP card more efficiently by posting about companies that
come to their platform to provide internship opportunities to students who are opting for courses
on their website.
3. Having a special market penetration team working on acquiring new markets which are still
untapped.
