Food Agri Dairy

1. Organized by
Knowledge Partner

2. About Us
Started in 2002
With the aim of providing multiple services
to companies wishing to engage in any
business expansion.
Team Strength
Dedicated team of over 35 employees and
15 freelancers, with rich industry experience
and domain expertise.
Sectors Served
Provide actionable insights to companies
across a range of industries such as
Healthcare, Energy, Retail among others.
Global Presence
Well equipped offices in India and Dubai,
also present in 20 countries and 5 cities in
India through channel partners.
One-Stop-Shop

3. Services
Business Consulting Services
• Strategic and Product Marketing
• Market Entry Strategies
• Pre-testing and post launch evaluation
• Concept and Product Testing
• Identifying potential clients
• Competitive Intelligence Services
Offices

4. Indian Food Processing Industry (INR Trillion)
6.6
11.6
16.5
2012 2015e 2020f
Source: ICAR, RNCOS
Note: e = ICAR Estimates, f = RNCOS Forecast
 After China, India is the world’s second largest food
producer
 Country’s domestic food market is estimated to reach
INR15. 5 Trillion by 2015
 With an expansive agricultural sector, abundant livestock,
and economies of scale, India is swiftly emerging as a
sourcing hub for processed food.
 Major driving factors include rise in personal household
income, changing lifestyle and modern retail trade.

5. Top Exporting Countries for Processed Food Products
United Arab
Emirates, 12% Saudi Arabia,
11%
United States,
8%
Malaysia, 7%
Iran, 6%
Others, 57%
from India (%), 2010-11
Source: DGCIS
Top Exporting Countries for Processed Food Products
from India (%), 2013-14
Others, 59%
India’s Export market is expanding as more nations are added into the exports list
Vietnam, 9%
The processes food product exports touched swelled three times in FY 2013 over FY 2010 to touch INR 1.36 Trillion
Iran, 9%
United
States, 9%
Saudi Arabia,
8%
Bangladesh,
6%
In value terms, Basmati Rice, Meat & Preparations, Non-Basmati Rice, Guargum, and Wheat are the top 5 exported commodities

6. Top Importing Countries for Processes Food Products in
Myanmar, 18%
Canada, 15%
United States,
8%
Australia, 7%
China P Rp,
6%
Others, 45%
India (%), 2010-11
Source: DGCIS
Top Importing Countries for Processes Food Products in
India (%), 2013-14
Canada, 21%
Myanmar, 19%
United States,
Others, 28%
Australia, 9% 13%
China P Rp,
9%
In FY2014, import of processed food products reached INR 221.8 Billion growing at a CAGR of nearly 15%
Alcoholic beverages and pulses are the top imported commodities
In future the import of pulses should be subdued on account of proactive government initiatives

7. National Mission on Food Processing (NMFP)
Scheme for Technology Upgradation/Establishment/ Modernization of Food Processing Industries
(Financial assistance for establishing new food processing units and technological expansion)
Mega Food Parks Scheme (MFPS)
(Establishment of efficient supply chain and cold chain infrastructure)
Scheme for Cold Chain, Value Addition and Preservation Infrastructure
(Value addition and preservation infrastructure facilities without any split for perishable items)
Modernization of Abattoirs
(Establish modern abattoirs and modernization of existing abattoirs)
Initiatives for Human Resource Development
(Entrepreneurship Development Programmes , Food Processing Training Centres, Training/Workshop)
Quality Assurance, Codex Standards and R&D, and Promotional Activities
(Installation/up gradation of Food Testing Laboratories, R&D in FP)

8.  In cereals, Rice and Wheat accounted for a major share
with production of over 106 Million Tonnes and 95
Million Tonnes respectively.
Production Volume Share of Major Crops (%), 2013-14
Sugarcane,
53.4%
Oilseeds, 5.0%
Pulses, 2.9%
Cereals, 37.5%
Cotton, 0.9%
Jute & Mesta,
0.3%
Source: Agricultural Statistics Division
 The total production of major crops stood at 655.3 Million
Tonnes in 2013-14
 Sugarcane has been growing at the fastest pace with a
CAGR of over 4% during the past 10 years.
 Among the oilseeds, Groundnut, Rapeseed, and
Mustard claimed the highest share.
 The share of cereals, pulses, and oilseed is likely to
increase in the years to come due to focus on food
security

9. Initiative Year of
Origin
Outcome
National Mission on
Micro Irrigation (NMMI)
2010 By the end of 2011-12, about 3 Million hectares of land has been covered under drip & sprinkler
irrigation.
Integrated Nutrients
Management (INM)
2008-09 During the 11th Plan, the scheme worked on setting up 500 new soil testing laboratories,
strengthening the existing 315 soil testing laboratories, setting up 250 mobile soil testing
laboratories, setting up 20 new fertilizers quality control laboratories and strengthening 63 existing
fertilizer quality control laboratories
National Food Security
Mission (NFSM
2007 Through NFSM, 25 Million Tonnes of additional food grain was produced in the 11th Plan
Rashtriya Krishi Vikas
Yojana (RKVY)
2007 It is designed as a State Plan Scheme with complete flexibility to the States to choose specifically
tailored projects for generating growth in agriculture and allied sectors.
Kisan Call Centre
(KCC)
2004 The Call Centres can be accessed by farmers all over the country on common Toll Free Number
1551. The calls are received at 13 Call Centres wherein 116 Agriculture Graduates attend the
queries of farmers in their local languages
Agri-Clinics and Agri-
Business Centres
2002 Since its inception nearly 29,500 candidates have been trained under the scheme
Integrated Pest
Management (IPM)
1990s Established 31 Central Integrated Pest Management Centres (CIPMCs) located across 28 States
and 1 UT. Use of biopesticides/neem-based pesticides increased to over 8,000 Tonnes in 2011-
12, while the consumption of chemical pesticides reduced to 50,000 Tonnes (Technical Grade) in
2011-12
Crop Insurance 1999-00 Under the National Crop Insurance Programme (NCIP), in Rabi 2013-14 season, MNAIS covered
127 disticts under 13 states and WBCIS covered 123 districts in 14 states.
Agricultural Extension
by ICAR
1980s Established a network of over 600 Krishi Vigyan Kendras (KVK) and organized roughly 54,000
Frontline Demonstrations (FLD) to demonstrate the production potential of new production
technologies. Trained more than 1.0 million farmers and extension personnel in agriculture and
allied fields

10.  It’s been 16 years since India has displaced the US as the
world’s largest milk producer.
 Gujarat Cooperative Milk Marketing Federation (GCMMF)
daily milk procurement is approx 13.18 million lit. per day
from 17,025 village milk cooperative societies, 17 member
unions covering 31 districts, and 3.23 million milk producer
members
 Nearly 15.1 Million farmers have been brought under the
ambit of 1,55,634 village level dairy corporative societies up
to March 2013
 By FY2018, the milk production is likely to surpass 177
Million Tonne mark
 The production will be driven by government initiatives
including National Programme for Bovine Breeding and Dairy
Development
 National Dairy Plan-1 initiated by NDDB will also expedite
the milk production
 According to NDDB, the projected milk demand for FY2022
is likely to reach 200 Million Tonnes driven primarily by the
growing population, higher incomes and more awareness
132
Milk Production (Million Tonnes)
142
2012-13 to 2017-18
150
158
165
177
2012-13 2013-14e 2014-15f 2015-16f 2016-17f 2017-18f
Source: DAHD (2009-10 to 2012-13); RNCOS estimation & forecast

11. National Programme for Dairy Development (NPDD)
Assistance to Cooperatives
Intensive Dairy Development Programmed (IDDP)
Dairy Entrepreneurship Development Scheme (DEDS)
Strengthening Infrastructure for Quality & Clean Milk Production
National Dairy Plan- Phase 1
National Dairy Plan- Phase 1 by NDDB

12. Corporate Foraying Dairy
Segment
Dairy Sector: Witnessing
Technology Revolution
Increasing
Mechanization in
Agriculture
Rising Organic Food
Industry

13. Frozen Foods: Gaining
Prominence
Commodity Trading:
Hedging for Farmers
Surging ICT Applications
in Agriculture

14. Under Developed Cold Chain
Middleman Distorting the
Price Mechanics
ICT Implementation Quandaries
Soaring Food Inflation
Shortage of Warehouses

15. Efficient Use of Food Grain
Stocks
Creation of Food Testing
Facilities
Encourage R&D for
Improving Yields and
Curtailing Wastage
Creation of Robust Cold
Chain/Supply Chain
Network
Focus on Dairy/Poultry/Fish
Supply and Capitalizing on
Whey Extracts
Leverage PPPs for Farm
Extension and Create Financial
Instruments for Farm
Machinery Procurement
Abolish APMC and Enhance
Transparency in Wholesale
Markets

16. For More Information
Contact
SHUSHMUL MAHESHWARI
CEO
RNCOS
E mail: shushmul@rncos.com
Website: www.rncos.com
Phone: +91 120 4224700 /01 / 02/ 03
Address: B 129, Sector 6,
Noida, Uttar Pradesh
India - 201301