SlideShare une entreprise Scribd logo
1  sur  43
Madgex
Onrec 2010
Social Media Dreams and
Digitally-enabled Fantasies
Simon Conroy - CEO
Madgex’s Mission:
To help job seekers find the best jobs
and recruiters find the best candidates
by delivering inspirational and
innovative online recruitment
First stage of our mission:
To be the most successful global
provider of trusted job site and
resume software and services
Why?
Technology is improving market
liquidity and reducing human costs in
the matching of best jobs and best
candidates.
We believe
technology can
improve market
liquidity
But the web is all
about relationship
mediation
Unleashing the Killer App – Larry Downes
How do you expect to find your next job?




                                                   Job Boards
                                                   Direct
                                                   Headhunter
                                                   Networking




                      Weddle’s 2009 Source of Employment Survey
79% of employers use
social media sites
             - IAEWS 2009
Recruiters want a ready pool
of well qualified and
experienced candidates
so the web is all
about relationship
mediation
Job
   LinkedIn        Boards Facebook


Search engines      Twitter
                               YouTube
              Blog


     Niche sites
                         Online recruiters
  Referral sites
                       MySpace

         Agency/ Headhunter
Step 1:
improve mutual
findability -
recruiters & people
Ambient Findability by Peter Morville
Building Findable Websites by Aarron Walter
Active vs Passive


                    20%
                                2%
                                Strategic
                                Search
                                            Active
60%                       18%               Passive
                                            Semi
Job board listings
                                            Contextual job ads
                                                Search engines (organic & paid)

                                                        Twitter job feeds

                             20%                           Aggregators

                                                          Jobs by email
                                    20%
                       60%                              Email marketing campaigns
                                                   Resume databases
Strategic search
   Social recruiting
Building Findable Websites by Aarron Walter
Independent User Experience research




                                        Usability




                                       Madgex (Star Tribune)

                                       Adicio (Seattle Times)

                                       Careerbuilder (LA Times Jobs)




           2/2
Information
SEO   Architecture
                     Marketing
Job seeker engagement
                                                                     Accessibility




                                 Jobs                           Desktop
     Web




           Jobs by                                     Mobile apps
             email


                        Web
                     widgets    Social    Mobile web
                               Networks
                                 APIs
Impact of targeted email campaigns
                                                    Marketing




                …71% increase in job applications
Job advert content optimisation   Information
                                  Architecture   SEO   Copywriting
Employer website/ facebook page/ linkedin profile

                                                    Marketing   Copywriting
Marketing   Copywriting   SEO
Maximizing your reach and application rate




                                                                   Marketing




          1/3                                Source: Madgex V3 Analytics, January 2010
Step 2: relationship
mediators want to be
an enduring mediator
of recruiters & people
Objects


    Social Media             Aggregation



Conversation      Activity
Identity           Relationships




         Objects



  Social Media               Aggregation



Conversation   Activity
Individual LinkedIn profile
Content
    Recruitment




                  Community




Professional/ niche user engagement:
     the attraction of the passive
Stackoverflow is a great
model of a professional
social media site for the
recruitment industry

It’s niche and has chosen
the right social objects for
its audience. It has a good
reputation system and it
mediates relationships
well.
Do we put professional social
networking features into job boards?
Or do we put job board features into
professional social networking sites?
Uses of Social Media for Recruiting
Unleashing the Killer App – Larry Downes
For both candidates and companies, social
media offers a way to digitize referrals, market
themselves, conduct research, publicize their
intentions and needs, and connect with those
who have similar interests and goals.
                          Jobvite Social Recruiting Report 2010
The web is all
about relationship
mediation
Focus on
Findability and
enduring
relationships
Simon Conroy
CEO
e: simon.conroy@madgex.com
t: +44 (0) 1273 775 100

www.madgex.com

Contenu connexe

Tendances

Dakotta Alex - Social Media Metrics
Dakotta Alex - Social Media MetricsDakotta Alex - Social Media Metrics
Dakotta Alex - Social Media Metrics
Dakotta Alex, M.Div.
 
Harness the Power of Social Data to Grow Your Business
Harness the Power of Social Data to Grow Your BusinessHarness the Power of Social Data to Grow Your Business
Harness the Power of Social Data to Grow Your Business
Pam Didner
 
Social Is The Next Search 2010
Social Is The Next Search 2010Social Is The Next Search 2010
Social Is The Next Search 2010
Plínio Okamoto
 
Social CRM the new rules of relationship management
Social CRM the new rules of relationship managementSocial CRM the new rules of relationship management
Social CRM the new rules of relationship management
Plínio Okamoto
 

Tendances (10)

Dakotta Alex - Social Media Metrics
Dakotta Alex - Social Media MetricsDakotta Alex - Social Media Metrics
Dakotta Alex - Social Media Metrics
 
LinkedIn Jobs
LinkedIn JobsLinkedIn Jobs
LinkedIn Jobs
 
2012 re presentation_mm2
2012 re presentation_mm22012 re presentation_mm2
2012 re presentation_mm2
 
Social Media & HR - Friends or Foes?
Social Media & HR - Friends or Foes?Social Media & HR - Friends or Foes?
Social Media & HR - Friends or Foes?
 
Social Media Recruitment: an Introduction
Social Media Recruitment: an IntroductionSocial Media Recruitment: an Introduction
Social Media Recruitment: an Introduction
 
Harness the Power of Social Data to Grow Your Business
Harness the Power of Social Data to Grow Your BusinessHarness the Power of Social Data to Grow Your Business
Harness the Power of Social Data to Grow Your Business
 
Social Is The Next Search 2010
Social Is The Next Search 2010Social Is The Next Search 2010
Social Is The Next Search 2010
 
SharePoint Fest Denver
SharePoint Fest DenverSharePoint Fest Denver
SharePoint Fest Denver
 
Create Values from Big Data & Social Media Mash-Up
Create Values from Big Data & Social Media Mash-UpCreate Values from Big Data & Social Media Mash-Up
Create Values from Big Data & Social Media Mash-Up
 
Social CRM the new rules of relationship management
Social CRM the new rules of relationship managementSocial CRM the new rules of relationship management
Social CRM the new rules of relationship management
 

Similaire à Social media recruiting dreams and digital networking fantasies

Jobs2Web Full Overview
Jobs2Web Full OverviewJobs2Web Full Overview
Jobs2Web Full Overview
Jim_Kilgore
 
Jobs2web Interactive Recruiting Solutions
Jobs2web Interactive Recruiting SolutionsJobs2web Interactive Recruiting Solutions
Jobs2web Interactive Recruiting Solutions
KARA KANIS
 
#SMJALS presentation for #NewhouseSM4
#SMJALS presentation for #NewhouseSM4#SMJALS presentation for #NewhouseSM4
#SMJALS presentation for #NewhouseSM4
lavstewart
 
Future of content marketing e briks infotech
Future of content marketing   e briks infotechFuture of content marketing   e briks infotech
Future of content marketing e briks infotech
ebriksinfotech
 
Social Media for HR Nov 2011
Social Media for HR Nov 2011Social Media for HR Nov 2011
Social Media for HR Nov 2011
Croagh Ink
 
Recruiting and Social Media #SM4JALS
Recruiting and Social Media  #SM4JALSRecruiting and Social Media  #SM4JALS
Recruiting and Social Media #SM4JALS
saparra123
 
Developing a LinkedIn Recruiting Strategy
Developing a LinkedIn Recruiting StrategyDeveloping a LinkedIn Recruiting Strategy
Developing a LinkedIn Recruiting Strategy
aparton
 
#SM4JALS Presentation on Social Recruiting
#SM4JALS Presentation on Social Recruiting #SM4JALS Presentation on Social Recruiting
#SM4JALS Presentation on Social Recruiting
Ali Phalen
 
Socialrecruiting
SocialrecruitingSocialrecruiting
Socialrecruiting
jlmazero
 
If a tree falls in the woods & no one hears
If a tree falls in the woods & no one hearsIf a tree falls in the woods & no one hears
If a tree falls in the woods & no one hears
Marvin Smith
 

Similaire à Social media recruiting dreams and digital networking fantasies (20)

Jobs2Web Full Overview
Jobs2Web Full OverviewJobs2Web Full Overview
Jobs2Web Full Overview
 
Jobs2web Interactive Recruiting Solutions
Jobs2web Interactive Recruiting SolutionsJobs2web Interactive Recruiting Solutions
Jobs2web Interactive Recruiting Solutions
 
Web 2.0 Beyond the Hype: Presentation March 27th, 2009
Web 2.0 Beyond the Hype: Presentation March 27th, 2009Web 2.0 Beyond the Hype: Presentation March 27th, 2009
Web 2.0 Beyond the Hype: Presentation March 27th, 2009
 
Recruiting and Social Media Presentation
Recruiting and Social Media  PresentationRecruiting and Social Media  Presentation
Recruiting and Social Media Presentation
 
#SMJALS presentation for #NewhouseSM4
#SMJALS presentation for #NewhouseSM4#SMJALS presentation for #NewhouseSM4
#SMJALS presentation for #NewhouseSM4
 
Future of content marketing e briks infotech
Future of content marketing   e briks infotechFuture of content marketing   e briks infotech
Future of content marketing e briks infotech
 
Frontiers of Search
Frontiers of SearchFrontiers of Search
Frontiers of Search
 
Social Media for HR Nov 2011
Social Media for HR Nov 2011Social Media for HR Nov 2011
Social Media for HR Nov 2011
 
Social Media for HR
Social Media for HRSocial Media for HR
Social Media for HR
 
Social Media For HR
Social Media For HRSocial Media For HR
Social Media For HR
 
Social Media for HR Nov 2011
Social Media for HR Nov 2011Social Media for HR Nov 2011
Social Media for HR Nov 2011
 
Atlanta Future of Social Recruiting
Atlanta Future of Social RecruitingAtlanta Future of Social Recruiting
Atlanta Future of Social Recruiting
 
Recruiting and Social Media #SM4JALS
Recruiting and Social Media  #SM4JALSRecruiting and Social Media  #SM4JALS
Recruiting and Social Media #SM4JALS
 
Developing a LinkedIn Recruiting Strategy
Developing a LinkedIn Recruiting StrategyDeveloping a LinkedIn Recruiting Strategy
Developing a LinkedIn Recruiting Strategy
 
#SM4JALS Presentation on Social Recruiting
#SM4JALS Presentation on Social Recruiting #SM4JALS Presentation on Social Recruiting
#SM4JALS Presentation on Social Recruiting
 
Socialrecruiting
SocialrecruitingSocialrecruiting
Socialrecruiting
 
Social Media in Recruitment
Social Media in RecruitmentSocial Media in Recruitment
Social Media in Recruitment
 
Microsoft The Power Of A Sourcing Pipeline 2008 12
Microsoft   The Power Of A Sourcing Pipeline 2008 12Microsoft   The Power Of A Sourcing Pipeline 2008 12
Microsoft The Power Of A Sourcing Pipeline 2008 12
 
If a tree falls in the woods & no one hears
If a tree falls in the woods & no one hearsIf a tree falls in the woods & no one hears
If a tree falls in the woods & no one hears
 
SCBT_TA-Networking&Social Tech 2012_Baitong
SCBT_TA-Networking&Social Tech 2012_BaitongSCBT_TA-Networking&Social Tech 2012_Baitong
SCBT_TA-Networking&Social Tech 2012_Baitong
 

Dernier

Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
 

Dernier (20)

Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfRansomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdf
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 
Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...
Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...
Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu SubbuApidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 

Social media recruiting dreams and digital networking fantasies

Notes de l'éditeur

  1. Facilitating things better. Doing things humans can’t.
  2. Technology is enabling the acceleration of existing human ways of relating to each other BUT - don't be fooled: nothing magical happens.
  3. You’d expect me to put this up
  4. ...but how does this correlate with the previous stat? The answer lies in the volume of successful hires through the different sources
  5. 1943
  6. Independent User Experience We hired top US Human Factors consultancy, HFI (one of the largest and longest established human factors consultancies in the world) We asked them benchmark our Job Board platform against two of our competitors. They applied an industry standard ‘Expert Evaluation’ method, which measured the usability and general quality of the job-seeker experience HFI told us it had to be completely objective if this report was going to be published with their logo on it. There were no guarantees we’d be reflected well.
  7. 2 billion web pages with hcards
  8. Technology is enabling the acceleration of existing human ways of relating to each other BUT - don't be fooled: nothing magical happens.