8. Humor
“humor is an effective way
to connect with people”
Breaks the ice
Makes people feel comfortable
9. Humor
“be careful!”
Humor is difficult to generalize
What is funny to someone might be ridiculous or even offensive to others
Know the user and the context of use
Avoid making people feel uncomfortable
Be subtle
10. Humor
Mailchimp (Marketing mail system)
Little jokes that doesn’t get in the way of the user’s workflow
There’s an option to turn off the jokes
11. Recognition
“we try to relate everything we see
to ourselves”
If we recognize content on a website — such as a problem,
dilemma, habit or whatever else — we feel connected and
understood.
15. Dissonance
Two possibilities
Users will be lost and frustrated
(And you really don’t want that)
Users won’t mind breaking the habit.
In fact they will like the distraction
Sometimes the dissonance with their expectations
can be a positive or fun experience.
(but be careful again)
17. Tone of voice
“How you communicate with users
says a lot about your relationship
with them”
If you wrap a serious message in a humorous story, users
might not take you seriously.
19. Engagement
“engaging people helps us build
relationships and positive
user experiences”
We don’t remind good usability and we are hardly surprised
to find the content we are looking for.
These are requirements!
20. Engagement
“We love to interact!
We love to customize!”
Using a different form of interaction can make your
site memorable.
Gamification.
Sometimes you need to be straightforward.
22. Time to review
A design can be...
Implementing emotion
Combining them...
Appealing
Effective
Pleasurable
Memorable
Humor, Recognition, Dissonance, Tone of voice & Engagement
23. Conclusions
●
●
●
We become more creative if we are
confronted with something attractive
This creativity helps us solve problems
more easily
Emotions give us positive experiences,
making us happier and giving us better
recall
●
Internal design goals as well as
the needs, expectations and
context of users will determine
how the designer should
balance those three levels and
what to emphasize in order to
get the most out of the design