Effective Website is essentially for success of any business. Website thats works helps you to Attract people to your physical shop, Sale things online, Your website to be a source of information, Build relationships with your customers.

1. EFFECTIVE WEB PRESENCE
that works!

2. 6 POINT AGENDA

3. 6 POINT AGENDA
➤ Purpose Of Website

4. 6 POINT AGENDA
➤ Purpose Of Website
➤ Essential Characteristics

5. 6 POINT AGENDA
➤ Purpose Of Website
➤ Essential Characteristics
➤ Must Have Information

6. 6 POINT AGENDA
➤ Purpose Of Website
➤ Essential Characteristics
➤ Must Have Information
➤ SEO

7. 6 POINT AGENDA
➤ Purpose Of Website
➤ Essential Characteristics
➤ Must Have Information
➤ SEO
➤ Social Media Marketing

8. 6 POINT AGENDA
➤ Purpose Of Website
➤ Essential Characteristics
➤ Must Have Information
➤ SEO
➤ Social Media Marketing
➤ Branding

9. PURPOSE OF
WEBSITE
What is purpose of
your website?

10. WHAT IS PURPOSE OF YOUR WEBSITE?

11. WHAT IS PURPOSE OF YOUR WEBSITE?
➤ Attract people to your physical shop

12. WHAT IS PURPOSE OF YOUR WEBSITE?
➤ Attract people to your physical shop
➤ Sale things online

13. WHAT IS PURPOSE OF YOUR WEBSITE?
➤ Attract people to your physical shop
➤ Sale things online
➤ Your website to be a source of information

14. WHAT IS PURPOSE OF YOUR WEBSITE?
➤ Attract people to your physical shop
➤ Sale things online
➤ Your website to be a source of information
➤ Build relationships with your customers

15. WHAT IS PURPOSE OF YOUR WEBSITE?
➤ Attract people to your physical shop
➤ Sale things online
➤ Your website to be a source of information
➤ Build relationships with your customers
➤ All of them

16. ESSENTIAL
CHARACTERISTICS
Top 10 essential characteristics

17. ESSENTIAL CHARACTERISTICS

18. ESSENTIAL CHARACTERISTICS
1. Clear Navigation

19. ESSENTIAL CHARACTERISTICS
1. Clear Navigation
2. Simplicity

20. ESSENTIAL CHARACTERISTICS
1. Clear Navigation
2. Simplicity
3. Great Contents

21. ESSENTIAL CHARACTERISTICS
1. Clear Navigation
2. Simplicity
3. Great Contents
4. A Call To Action (CTA)

22. ESSENTIAL CHARACTERISTICS
1. Clear Navigation
2. Simplicity
3. Great Contents
4. A Call To Action (CTA)
5. Credibility

23. ESSENTIAL CHARACTERISTICS
1. Clear Navigation
2. Simplicity
3. Great Contents
4. A Call To Action (CTA)
5. Credibility
6. Security

24. ESSENTIAL CHARACTERISTICS
1. Clear Navigation
2. Simplicity
3. Great Contents
4. A Call To Action (CTA)
5. Credibility
6. Security
7. Social Media Integration

25. ESSENTIAL CHARACTERISTICS
1. Clear Navigation
2. Simplicity
3. Great Contents
4. A Call To Action (CTA)
5. Credibility
6. Security
7. Social Media Integration
8. Mobile Ready

26. ESSENTIAL CHARACTERISTICS
1. Clear Navigation
2. Simplicity
3. Great Contents
4. A Call To Action (CTA)
5. Credibility
6. Security
7. Social Media Integration
8. Mobile Ready
9. FAQ Page

27. ESSENTIAL CHARACTERISTICS
1. Clear Navigation
2. Simplicity
3. Great Contents
4. A Call To Action (CTA)
5. Credibility
6. Security
7. Social Media Integration
8. Mobile Ready
9. FAQ Page
10.Good Domain Name and Hosting

28. MUST HAVE
INFORMATION
Home page essentials

30. 1. Who You Are?

31. 2. What Do You Do?

32. 3. Is It For Me?

33. 4. What Differentiate You From Others?

34. 5. What Should I Do Next?

35. 6. Support & Contacts

38. SEO
Improve your search ranking

39. IMPROVE YOUR SEARCH RANKING

40. IMPROVE YOUR SEARCH RANKING
1. Easy Navigation

41. IMPROVE YOUR SEARCH RANKING
1. Easy Navigation
2. Sitemap

42. IMPROVE YOUR SEARCH RANKING
1. Easy Navigation
2. Sitemap
3. Crawl Friendly Visual Content

43. IMPROVE YOUR SEARCH RANKING
1. Easy Navigation
2. Sitemap
3. Crawl Friendly Visual Content
4. SEO Friendly URLs

44. IMPROVE YOUR SEARCH RANKING
1. Easy Navigation
2. Sitemap
3. Crawl Friendly Visual Content
4. SEO Friendly URLs
5. Social Sharing

45. IMPROVE YOUR SEARCH RANKING
1. Easy Navigation
2. Sitemap
3. Crawl Friendly Visual Content
4. SEO Friendly URLs
5. Social Sharing
6. Titles and Meta Tags

46. IMPROVE YOUR SEARCH RANKING
1. Easy Navigation
2. Sitemap
3. Crawl Friendly Visual Content
4. SEO Friendly URLs
5. Social Sharing
6. Titles and Meta Tags
7. Contacts

47. IMPROVE YOUR SEARCH RANKING
1. Easy Navigation
2. Sitemap
3. Crawl Friendly Visual Content
4. SEO Friendly URLs
5. Social Sharing
6. Titles and Meta Tags
7. Contacts
8. Mobile Optimised Website

48. IMPROVE YOUR SEARCH RANKING
1. Easy Navigation
2. Sitemap
3. Crawl Friendly Visual Content
4. SEO Friendly URLs
5. Social Sharing
6. Titles and Meta Tags
7. Contacts
8. Mobile Optimised Website
9. Content Is King

49. IMPROVE YOUR SEARCH RANKING
1. Easy Navigation
2. Sitemap
3. Crawl Friendly Visual Content
4. SEO Friendly URLs
5. Social Sharing
6. Titles and Meta Tags
7. Contacts
8. Mobile Optimised Website
9. Content Is King
10.Natural Language

50. SOCIAL
MEDIA
MARKETING
Be there, where your
customers are!

51. SOCIAL MEDIA MARKETING

52. SOCIAL MEDIA MARKETING
➤ Select Platforms (FB, Twitter, Instagram etc)

53. SOCIAL MEDIA MARKETING
➤ Select Platforms (FB, Twitter, Instagram etc)
➤ Understand the nature

54. SOCIAL MEDIA MARKETING
➤ Select Platforms (FB, Twitter, Instagram etc)
➤ Understand the nature
➤ First Engage

55. SOCIAL MEDIA MARKETING
➤ Select Platforms (FB, Twitter, Instagram etc)
➤ Understand the nature
➤ First Engage
➤ Post Meaningful

56. SOCIAL MEDIA MARKETING
➤ Select Platforms (FB, Twitter, Instagram etc)
➤ Understand the nature
➤ First Engage
➤ Post Meaningful
➤ Be Consistent

57. SOCIAL MEDIA MARKETING
➤ Select Platforms (FB, Twitter, Instagram etc)
➤ Understand the nature
➤ First Engage
➤ Post Meaningful
➤ Be Consistent
➤ Be Responsive

58. SOCIAL MEDIA MARKETING
➤ Select Platforms (FB, Twitter, Instagram etc)
➤ Understand the nature
➤ First Engage
➤ Post Meaningful
➤ Be Consistent
➤ Be Responsive
➤ Enjoy!

59. BRANDING
Significance for startups

60. SIGNIFICANCE OF BRANDING FOR STARTUPS

61. SIGNIFICANCE OF BRANDING FOR STARTUPS
➤ Identity

62. SIGNIFICANCE OF BRANDING FOR STARTUPS
➤ Identity
➤ Credibility

63. SIGNIFICANCE OF BRANDING FOR STARTUPS
➤ Identity
➤ Credibility
➤ Fundability

64. SIGNIFICANCE OF BRANDING FOR STARTUPS
➤ Identity
➤ Credibility
➤ Fundability
➤ Develop a voice

65. SIGNIFICANCE OF BRANDING FOR STARTUPS
➤ Identity
➤ Credibility
➤ Fundability
➤ Develop a voice
➤ Builds Financial Value

66. SIGNIFICANCE OF BRANDING FOR STARTUPS
➤ Identity
➤ Credibility
➤ Fundability
➤ Develop a voice
➤ Builds Financial Value
➤ Inspire Employees

67. SIGNIFICANCE OF BRANDING FOR STARTUPS
➤ Identity
➤ Credibility
➤ Fundability
➤ Develop a voice
➤ Builds Financial Value
➤ Inspire Employees

68. “Thousands of online businesses have
failed simply because they thought an
online business was just putting up
website.

69. QUESTIONS

70. Twitter - @siddhud FB - Siddharth Deshmukh Email - sid@shim-bi.com
THANK YOU!