5 tips on how to improve publisher developer relations.

1. You and your publisher
5 steps for excellent
partnership!
Dadi Neeman
Dadin@sidekick.co.il

2. Agenda
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About Sidekick
Know your publisher
Find the best business model
Help your publisher to help you
Define ownership
Working process

3. About Sidekick
Title: PrimeAction
Platform: PrimeSense
Title: Aquarium
Platform: Intel Ultrabook
Title: Air Time
Platform: PC (leap motion)
Title: Romans from Mars
Platform: iPhone/iPad/Android/win8/
Title: Mini Ninjas Adventures
Platform: Xbox 360 Kinect
Title: Top Smash Tennis
Platform: Win8

4. Search the best partner
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How strategic your product is for the publisher
What is the publisher core audience
What are the publishing channels in use
How strict the guide lines are

5. Create the best business model
• Work for hire
• Rev-share/hybrid
• Self funding

6. Define ownership
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Who owns the game?
It’s all personal
your studio strengths Vs. publisher strengths
Challenge your publisher
Don’t stop pushing

7. Working process
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Weekly production meetings
Daily connection
Work in milestones
Iteration slows down the development
process
• Don’t hide cats in the sack

8. Help your publisher to help you
• Your publisher needs to publish
• Assume the publisher knows how to do it
• Implement tools
– Marketing
– Analytics
– Monetization
• Make sure you get access to all dashboards