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Process                           Risk                                  D ecisionPolicy                               Tree...
Resources & Citations  eMarketer - Marketers Value Social Media for Both Branding and Customer Acquisition - January 30 ht...
Selling Social Business To The C-Suite - SideraWorks
Selling Social Business To The C-Suite - SideraWorks
Selling Social Business To The C-Suite - SideraWorks
Selling Social Business To The C-Suite - SideraWorks
Selling Social Business To The C-Suite - SideraWorks
Selling Social Business To The C-Suite - SideraWorks
Selling Social Business To The C-Suite - SideraWorks
Selling Social Business To The C-Suite - SideraWorks
Selling Social Business To The C-Suite - SideraWorks
Selling Social Business To The C-Suite - SideraWorks
Selling Social Business To The C-Suite - SideraWorks
Selling Social Business To The C-Suite - SideraWorks
Selling Social Business To The C-Suite - SideraWorks
Selling Social Business To The C-Suite - SideraWorks
Selling Social Business To The C-Suite - SideraWorks
Selling Social Business To The C-Suite - SideraWorks
Selling Social Business To The C-Suite - SideraWorks
Selling Social Business To The C-Suite - SideraWorks
Selling Social Business To The C-Suite - SideraWorks
Selling Social Business To The C-Suite - SideraWorks
Selling Social Business To The C-Suite - SideraWorks
Selling Social Business To The C-Suite - SideraWorks
Selling Social Business To The C-Suite - SideraWorks
Selling Social Business To The C-Suite - SideraWorks
Selling Social Business To The C-Suite - SideraWorks
Selling Social Business To The C-Suite - SideraWorks
Selling Social Business To The C-Suite - SideraWorks
Selling Social Business To The C-Suite - SideraWorks
Selling Social Business To The C-Suite - SideraWorks
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Selling Social Business To The C-Suite - SideraWorks

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Presentation on how to sell social business nto the c-suite. Given at Dreamforce 2012. Stop selling ships, start selling destinations. Stop leading with a social point of view and instead lead with what pain/objectives does my CEO have and then demonstrate the way social business aligns with those objectives.
Change the conversation. Instead, expand the dialog to that of becoming a social business - which encompasses your social strategy - supports business goals and how to illustrate that to your CEO with a plan and models that work in real-life.
Due to formatting issues on SlideShare we've had to put up the keynote file, however you can download a PDF from http://www.sideraworks.com/wp-content/uploads/2012/09/Selling-To-The-CEO-Dreamforce-12-.pdf

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Selling Social Business To The C-Suite - SideraWorks

  1. 1. Process Risk D ecisionPolicy Tree at I f...? Wh
  2. 2. Resources & Citations eMarketer - Marketers Value Social Media for Both Branding and Customer Acquisition - January 30 http://www.emarketer.com/Article.aspx?R=1008802#OPTrMslhr5oK21Dl.99 Economist Intelligence Unit & PulsePoint Group - The Economies of the Socially Engaged Enterprise - March 2012 http://www.pulsepointgroup.com/staging.pulsepoint/wp-content/uploads/2012/03/AP-Presentation-3_22_12-final.p IBM - The Social Business: Advent of a New Age - February 2011http://www.ibm.com/smarterplanet/global/files/us__en_us__socialbusiness__epw14008usen.pdf McKinsey Quarterly - Rise of the Networked Enterprise: Web 2.0 Finds Its Payday - February 2011 http://www.mckinseyquarterly.com/Organization/Strategic_Organization/ The_rise_of_the_networked_enterprise_Web_20_finds_its_payday_2716?pagenum=2

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