Survey results and analysis for college magazine

1. College Magazine
Questionnaire Analysis

2. What are your interests/hobbies?
0
2
4
6
8
10
12
14
16
18
20
Sport Crafts Exercise Music Films Literature Skating Gaming Fashion
Results
Interests
I asked a range of people
what their interests/hobbies
are, from this I gathered a
variety of results. The top
three results were sport,
music and fashion,
however, sport was the most
popular as 18 people had
said this. 13 people said
music and 9 people said
fashion was their main
interest, so maybe this three
interests could be
combined together so a
wider variety of people
would buy it. The least was
skating, crafts, exercise and
literature; this means I would
probably not include these
into my college magazine
as not a wide majority like
these activities.

3. What content would you like to see?
0
1
2
3
4
5
6
7
8
9
News Sport Music Games Fashion Films Comic Books
Results
Content
26 people were asked what
content they would like to
see in the magazine, the
most popular result was
music as 8 people had said
this. Sport and fashion were
also quite popular as 5
people for each said they
would like to see this as the
content. Only 1 person said
they would want films as the
content, therefore this
would not be included.

4. Favourite colours?
Pink Blue Orange Green
The majority of people said
their favourite colour is
blue(15); this would mean
that I would include blue into
the magazine colour
scheme. Black and white
were also very popular;
therefore I could have the
colour scheme of black,
white and blue as this are the
favourite. I would not include
orange or yellow as a
minority of people said this
was this favourite colour.

5. What price would you pay?
0
5
10
15
20
25
30
<£1 £1 £1.50 £2.00 >£2.00
Results
Price
A range of people were
asked what price they
would be willing to pay for a
college magazine. The
majority of people (25) said
they would only pay under
£1. Another 14 people said
they would only pay £1 for a
college magazine. A small
amount said they would pay
over £2, however this was
only 4 people therefore I
would not sell a college
magazine for this price as
not many people would
purchase it.

6. How old are you?
16 17 18
Most of the people that
were surveyed said they
were 16 years old.
Additionally, a lot of
people were 17 years old,
however a small amount
were only 18 years old.
Due to this, the main
target audience would
be for 16 and 17 years
old.

7. Gender?
Female Male
The results for this are very
close, however more females
were asked then males. As the
results are pretty much even
the target market for the
magazine would be both
genders, therefore the content
would have to be neutral.

8. How often do you read magazines?
0
5
10
15
20
25
Never Once a week Twice a week Once a month
Results
How often
Most people that were
surveyed either said they
never read magazines or
they read them once a
month. 15 people said they
would read it once a week,
however only 2 people said
they would read it twice a
week. Due to this, publishing
a magazine once a moth is
probably the best idea as
the majority said this.

9. Would you want freebies/competitions
included?
Yes No
When asked if they
would be more inclined
to buy the magazine if
freebies or competitions
were included the
majority said yes, only a
small amount said no;
therefore the magazine
would sell best if freebies
that were related to the
content or had a
significance to students.

10. What theme would you prefer?
0
5
10
15
20
25
30
Modern&Classy Bright&Bold Informal Cartoon Retro
Results
Themes
The majority of people
(26) said they would
prefer a classy and
modern theme, only 2
people said they would
want a cartoon or retro
theme. From these results,
I know that using a
modern and classy
theme would sell better
and appeal to more
people.

11. Would you purchase a college
magazine and how often?
Yes No
0
2
4
6
8
10
12
14
16
Weekly Monthly Termly
The majority of people said they would
buy a college magazine, additionally
the majority (14) said they would buy it
monthly. 5 people said they would buy
it weekly and only 2 people said they
would buy it termly, this shows that
selling it monthly would be the best
option.