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Columbia College Inside The Entrepreneur
1. Click to edit Master /tle
style
Entrepreneurs
Go
Social
media
Go
Big
Columbia College Inside the Entrepreneur Lecture Series
Social Media Alive December 09
10. 1 Click to edit Master /tle
style
Set Objec/ves
/ Guidelines
What are the key business objec/ves
and goals that can be boosted or
refreshed? What are your guidelines
for interac/on/engagement?
11. 2 Click to edit Master /tle
style
Define
What
is important to your business
Who
12. 3 Click to edit Master /tle
style
Research
Research and iden/fy people and
communi/es that are engaging
and influen/al in your domain
13. 4 Click to edit Master /tle
style
Listen
Listen, read and watch the
content you defined and/or the
people you iden/fied
14. 5 Click to edit Master /tle
style
Connect
Develop connec/ons, follow,
"friend", subscribe to
communi/es in your topic areas
15. 6 Click to edit Master /tle
style
Par/cipate
Comment, ques/on, rate,
promote and thank
16. 7 Click to edit Master /tle
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Add Value
Post, publish, broadcast
informa/on of benefit to your
customer communi/es and/or
your mission
17. 8 Click to edit Master /tle
style
Measure
Review the /me and resources
you are inves/ng and evaluate
this against the objec/ves and
goals you used to start the
process
18. 9 Click to edit Master /tle
style
Innovate
Innovate, create and produce new
and exci/ng content
19. 10 Click to edit Master /tle
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Evolve
Use the results of your measurements to
evolve your social media efforts and your
overall objec/ves/guidelines.
Repeat back to step 1
25. Spotlight on
Click to edit Master /tle
Black Oak Casino
style
My Space Spaces for Casino, comedy and Willow
Creek Lounge – 1000 plus bands are
followers
Facebook site Update info on jackpots, winners and
progress
Twider Promo updates, wins, news
SMS text No/fies jackpot updates
Yelp Review and in some cases respond to
guest opinions. Most of the Yelp
comments are posi/ve
26. Click to edit Master /tle
SOCIAL style
MEDIA
SHARON
CROST ALIVE
SHARON@SOCIALMEDIAALIVE.COM
Twitter: mktwow Phone: US 1.408.507.2084
Blog: getbusinesswow.wordpress.com France: +33.686.17.8592