Case Study of Twitter
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Case Study of Twitter
- 2. CRM & Twitter Sievleang LY Background What is Twitter ? Twitter for Business Twitter for Government & Politician Twitter for Celebrities SWOT Analysis Twitter & Facebook
- 3. CRM & Twitter Sievleang LY Initiator OdeoFounder OdeoFounder Twitter’s creative idea
- 4. CRM & Twitter Sievleang LY Vibrate Twitch twist, twit, twitch, twitcher, twitchy Twitter “The light chirping sound made by certain birds.” “Agitation or excitement; flutter.” Twitter. Background
- 5. CRM & Twitter Sievleang LY Mountain Bluebird Larry The Bird Twitter Bird
- 6. CRM & Twitter Sievleang LY
- 7. CRM & Twitter Sievleang LY
- 8. CRM & Twitter By : Sievleang LY CRM & Twitter Sievleang LY
- 9. “Twitter is not a technology. It’s a conversation. And it’s happening with or with you.” -Charlene Li Co-Author of Groundswell
- 10. CRM & Twitter By : Sievleang LY CRM & Twitter Sievleang LY It’s a Nest of Conversation !
- 11. CRM&Twitter By : Sievleang LY What is Twitter? An online social network service that enables users to send and read short 140 text messages called Tweets. Twitter is a real time information network Connects you to the news and information that YOU want to see. Users post conversation or Tweets Other users follow the Tweets CRM & Twitter Sievleang LY
- 12. Twitter is big…
- 13. Twitter handles over 517 million accounts and 340 million tweets per day
- 14. 11 Twitter accounts created every second
- 15. 1 million accounts currently added to Twitter everyday
- 16. CRM & Twitter Sievleang LY A study from Sysomosshows the top 10% of Twitter users make up for more than 86% of the total Tweets –pointing out that the more followers a person has the more frequently they are likely to Tweet.
- 17. CRM & Twitter Sievleang LY Source: http://www.alexa.com/siteinfo/twitter.com
- 18. Visitors CRM & Twitter Sievleang LY
- 19. Visitors CRM & Twitter Sievleang LY
- 20. CRM & Twitter Sievleang LYFireHorse Data Licensing Native Marketing 85% of Twitter’s revenue come from advertising on its site Promoting a tweet that will appear in people's timelines Promoting a whole account Promoting a trend. How Does Twitter Make Money?
- 21. CRM & Twitter Sievleang LYPromoting a Tweet How Does Twitter Make Money?
- 22. CRM & Twitter Sievleang LYPromoting an account How Does Twitter Make Money?
- 23. CRM & Twitter Sievleang LYPromoting a Trend How Does Twitter Make Money?
- 24. Twitter for Business CRM & Twitter Sievleang LY
- 25. CRM & Twitter Sievleang LY •For promotion products and services –Example: Dell Inc., in late 2008 •Managing customer relations –Example : Comcast Twitter for Business
- 26. Your brand is being defined by what others are saying about it
- 27. Listening: Search Twitter search is enormously useful… and under-utilized. By query / phraseBy usernameBy locationBy sentimentSave your searches! CRM & Twitter Sievleang LY Twitter for Business
- 28. Example: Local Search Search: People looking for best coffee in San Francisco area. Useful for: local coffee shops, bigger chains, customer support, etc. CRM & Twitter Sievleang LY Twitter for Business
- 29. Example: Customer Sentiment CRM & Twitter Sievleang LY Twitter for Business
- 30. Twitter for Business CRM & Twitter Sievleang LY Source: CMB Consumer Pulse Research, 2011
- 31. Twitter for Business CRM & Twitter Sievleang LY Source: CMB Consumer Pulse Research, 2011
- 32. Twitter for Business CRM & Twitter Sievleang LY Source: CMB Consumer Pulse Research, 2011
- 33. Twitter for Business CRM & Twitter Sievleang LY •Source: CMB Consumer Pulse Research, 2011
- 34. Twitter for Business CRM & Twitter Sievleang LY Source: CMB Consumer Pulse Research, 2011
- 35. Twitter for Government & Politician CRM & Twitter Sievleang LY
- 36. Twitter for Celebrities CRM & Twitter Sievleang LY
- 37. SWOT Analysis of twitter CRM & Twitter Sievleang LY Strength : A good brand image in market for credible celebrity accounts One of the early market entrants Speedy and concise updates enabled Highly preferred by organizations or celebrities for business orpublicity purpose Has a strong brand name already and popular mascot the bluebird Great platforms to interact with their customers
- 38. SWOT Analysis of twitter CRM & Twitter Sievleang LY Weakness : Unequal distribution of tweets. 90% of tweets are coming from the top 10% of the users. Unable to innovate to offer newer features The business model has limited scope for expansion
- 39. SWOT Analysis of twitter CRM & Twitter Sievleang LY Opportunity: It may become the dominant way for businesses to communicate with their customers. To invite more celebrities and organizations to create credible accounts Integrate with more telecom operators or similar companies
- 40. SWOT Analysis of twitter CRM & Twitter Sievleang LY Threats: Competitors present in market New upcoming social networking websites Fake accounts and hacking instances
- 41. CRM & Twitter Sievleang LY Twitter and Facebook
- 42. CRM & Twitter Sievleang LY What’s Happening ? What’s on your mind? Twitter and Facebook
- 43. CRM & Twitter Sievleang LY Growth in worldwide user base for Twitter vs. Facebook. Source: http://www.diffen.com/difference/Facebook_vs_Twitter Twitter and Facebook
- 44. Twitter and Facebook CRM & Twitter Sievleang LY Source: http://www.theawl.com/2014/02/are-twitter-and- facebook-worth-anything
- 45. CRM & Twitter Sievleang LY $11 bnin 2013 Twitter and Facebook How much it’s worth ? $100.7 bnin 2013
- 46. Twitter and Facebook CRM & Twitter Sievleang LY
- 47. References CRM & Twitter Sievleang LY TWITTER: http://www.mbaskool.com/brandguide/media-and-entertainment/1231-twitter.html Facebook vs. Twitter :http://www.diffen.com/difference/Facebook_vs_Twitter Twitter 'worth $11bn, likely to float in 2014‘: http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/digital- media/9778773/Twitter-worth-11bn-likely-to-float-in-2014.html Are Twitter, LinkedIn And Facebook Worth Anything?: http://www.theawl.com/2014/02/are- twitter-and-facebook-worth-anything Twitter Near $70 Valued at $38 Billion or $49 Billion: http://blogs.wsj.com/moneybeat/2014/01/03/twitter-near-70-valued-at-38-billion-or-49-billion/ http://techcrunch.com/2013/07/25/despite-gains-facebook-is-currently-worth-24-billion-less-than- when-it-first-went-public/ http://www.bloomberg.com/news/2013-08-26/facebook-market-value-tops-100-billion-amid- mobile-ad-push.html Here's What Happened To Forgotten Twitter Co-Founder Noah Glass After He Was Kicked Out Of The Company, http://www.businessinsider.com/forgotten-twitter-co-founder-noah-glass-2013- 10#ixzz3IOCSbg9Lhttp://www.businessinsider.com/forgotten-twitter-co-founder-noah-glass-2013- 10 Noah Glass, the forgotten founder of Twitter, http://www.news.com.au/technology/online/noah- glass-the-forgotten-founder-of-twitter/story-fnjwnhzf-1226901003356
- 48. CRM & Twitter Sievleang LY