When it comes to business strategy and planning, most small business owners are overwhelmed. Learn to start with five key decisions: Exit Strategy, Entity Structure, Value Model, Marketing Strategy and Implementation Approach.
Boost the utilization of your HCL environment by reevaluating use cases and f...
Setting The Course! Build Your Business Strategy
1. Sigma Free
Presents…
Setting the Course!
Build Your Business Strategy
Tuesday, June 22, 2010, 6pm‐8pm
Sigma College of Small Business
6611 Jefferson St., Ste 103
Haymarket, VA 20169
Provided by Sigma College of Small Business, Inc.
2. Agenda
Introductions
Keynote Topic
Setting the Course!
Build Your Business Strategy
Break
Ask
Questions Keynote Topic
Any Time Setting the Course!
Build Your Business Strategy
Setting the Course! Build Your Business Strategy 2
Copyright 2010 Sigma College of Small Business, Inc.
3. Business Strategy
Marketing Tactics
Implementation
Entity Structure
Five Pillars
Value Model
Exit Strategy
– Organization
– Perspective
of a
– Approach
– Incentive
– Actions
Business
Strategy
Setting the Course! Build Your Business Strategy 3
Copyright 2010 Sigma College of Small Business, Inc.
4. Exit Strategies
‐ Starting with the end in mind
• Crash and Burn – Bankruptcy
• Controlled Dissolution
– Business goes as long as you go
– When you’re done, it’s done
• Ownership Transfers
– Sell ownership – most common
– Public Offering
– Stock Buyback
• Transition to Passive Investment
– Keep ownership and draw “distributions”
• Combination
Setting the Course! Build Your Business Strategy
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Copyright 2010 Sigma College of Small Business, Inc.
5. Decision Point
Business Sized to YOU Business Beyond YOU
• Market and Sell to • Market and Sell to
what you can the total market
manage opportunity
• Growth dependent • Growth dependent
on your capacity on delegation
• Limited Exit Value • Unlimited Exit Value
• Business is a job • Business is an
investment
Setting the Course! Build Your Business Strategy 5
Copyright 2010 Sigma College of Small Business, Inc.
6. Sole Proprietor
Partnership
Limited Legal Organization
Partnerships
Limited Liability Legal organization is an important decision made to support
Company S‐ your personal and business goals
Corporation
C‐Corporation • Considerations
Sole Proprietor
Partnership
– Liability – accident and financial
Limited – Taxes – Income, payroll, estate
Partnerships – Investment , ownership transfer and
Limited Liability
Company S‐ management
Corporation • Types of Organization
C‐Corporation
Sole Proprietor – Sole Proprietor and Partnership
Partnership – “C” Corporation and “S” Corporation
Limited
Partnerships – Limited Liability Company
Limited Liability
What's the Best Entity? Solve the Mystery of Legal Organization
Company Copyright 2010 Sigma College of Small Business, Inc.
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7. Terminology
• Business Liability – company assets that are at risk
Liability
• Personal Liability – personal assets that are at risk
• Limited Liability –personal liability is limited for some
reason
• Personal Tax Rate – incremental tax rate on personal return
• Business Tax Rate – incremental tax rate on business return
Taxes
• Payroll Taxes – Social security and Medicare taxes
• Pass Through – Business profit taxed on personal taxes
• Active Investment – investor actively involved in
Ownership
management
• Passive Investment – investor not involved in management
What's the Best Entity? Solve the Mystery of Legal Organization
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Copyright 2010 Sigma College of Small Business, Inc.
8. “I’m Going to Start a Business”
Legal Organization Example
Generate Income for Myself Build Business for Growth
• S‐Corp or LLC • C‐Corp
– Liability Protection – Liability Protection
– Cash can pass through – Cash kept in company for
without double taxing growth taxed at corporate
– Losses pass through rate – 15% for <$50k
• May be a draw for some • Personal Service Corp – 35%
investors – Dividends taxed to
– LLC provides more flexible shareholders
management and ownership – Benefits to salaried
options shareholders not part of
– No “corporate” or foreign salary
investors for S‐Corp – Corporate Investors
Setting the Course! Build Your Business Strategy 8
Copyright 2010 Sigma College of Small Business, Inc.
9. Value
The Incentive Factor
• Fair Market Value
– The “price” something would change hands
• between willing parties
• when all parties know the facts
– Impersonal, detached, hypothetical parties
• Investment value
– The specific amount a specific party would
pay based on individual investment criteria
• Personal to the parties involved
• Intrinsic Value
– Analytical judgment of value based on
perceived characteristics of the investment
• How good a “deal”
Setting the Course! Build Your Business Strategy
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Copyright 2010 Sigma College of Small Business, Inc.
10. Increasing Value
Passive income is more valuable than active income!
• “Franchise Mentality”
– What would have to happen for you to franchise
– Create a business someone else could run
– Work yourself out of a job
• Increase Confidence of Projected Results
– Create business with predictable results
– Cash flows, growth and potential resale
• Build to the Market Opportunity
– Adopt a true CEO mentality
– Lead and Manage to maximize value
• As opposed to creating a pay check
Setting the Course! Build Your Business Strategy
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Copyright 2010 Sigma College of Small Business, Inc.
11. Sigma Free
Presents…
Setting the Course!
Build Your Business Strategy
Tuesday, June 22, 2010, 6pm‐8pm
Sigma College of Small Business
6611 Jefferson St., Ste 103
Haymarket, VA 20169
Provided by Sigma College of Small Business, Inc.
12. Developing a Marketing Strategy
• Where are you now? The Market
– Market Position
• Where do you want to be?
– Marketing goals
• How do we get there?
– The marketing strategy
– The Marketing Plan
• The Marketing Strategy The Market
– Define the current market – where are
the weaknesses?
• Gaps, competition, segments, pricing
– Determine methods of attack
– Set actions across the Marketing Mix
Setting the Course! Build Your Business Strategy
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Copyright 2010 Sigma College of Small Business, Inc.
13. Market Positions
• Market Leader
– Dominates market The Market
• Market Participant Weak
Market
– Strong – Significant market Market Leader
Participant
share, challenging leader
– Weak – Content with some Strong
Market
market share Participant
Nicher
• Nicher
– Serve small segments of market
Setting the Course! Build Your Business Strategy
13
Copyright 2010 Sigma College of Small Business, Inc.
14. Implementation
Creating and Executing the Plan
• Create an action plan
– Create strategies and projects
– Schedule actions from strategies and
projects
• Accountability
– Big Companies use Board of Directors
– Create a “Board of trusted advisors”
– Use friends, consultants or family
– Business Coaches
An accountability partner or team will help get you where you want to be!
Setting the Course! Build Your Business Strategy
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Copyright 2010 Sigma College of Small Business, Inc.
15. Leveraging the Online Social Network
Tuesday, July 13, 2010, 10am‐2pm
Sigma College of Small Business
6611 Jefferson St., Ste 103
Haymarket, VA 20169
Provided by Sigma College of Small Business, Inc.
Setting the Course! Build Your Business Strategy 15
Copyright 2010 Sigma College of Small Business, Inc.
16. Sigma Free
Presents…
Setting the Course!
Build Your Business Strategy
Tuesday, June 22, 2010, 6pm‐8pm
Sigma College of Small Business
6611 Jefferson St., Ste 103
Haymarket, VA 20169
Provided by Sigma College of Small Business, Inc.