SignUpGenius Culture Code

1. Culture Code

2. Mission
by making it simple to organize groups.
We
to
peopleempower
change the world

3. We do this by
providing online sign ups to:
to make it easy for them to
coordinate events and people.
nonprofits
schools
sports
churches
families
colleges
businesses
organizations

4. For those who...
This is the
Use SignUpGenius...
Are considering using SignUpGenius...
Want to give us a lot of money to grow SignUpGenius even bigger and better...
Plan to write glowing reviews of how amazing SignUpGenius is...
Just need an example of a great corporate culture code to make their company
even better (we like to share)...
Culture Code

5. Culture Code
At we
Advance the missions of others with our success.
Do excellent work in the areas that matter most.
Strive for simplicity in order to save time.
Treat people better than we’d expect to be treated.
Enjoy what we do.
Embrace change and tackle challenges that lead to improvement.

6. We advance the mission of
others with our success.
Core
Value #1

7. We advance the mission of
others with our success.
Our success allows us to continue developing better sign up tools
for our users.
“
I love SignUpGenius’ ease of use and functionality.
In just the last few weeks I have used SignUpGenius
to help manage Girl Scout outings, Secret Santa sign up,
a potluck and a volunteer opportunity at our preschool.
The possibilities are endless.
Diane Crockett
Arlington County, Virginia

8. We advance the mission of
others with our success.
We shine a spotlight on users who are making an impact in
their communities.
The Leukemia & Lymphoma Society
uses SignUpGenius to schedule
volunteers for fundraising at IHOP
on National Pancake Day.
Girl Scout troops across the country use SignUpGenius to
coordinate cookie booth sales.
Mind Dance Marketing uses
SignUpGenius to coordinate a smart
partnership between Chick-fil-a and
Ringling Bros. and Barnum & Bailey
Circus.
Contest Prizes | Blog Write Ups | Case Studies | Social Media Shout Outs

9. We advance the mission of
others with our success.
We give time and money to serve nonprofits locally, nationally
and internationally.
Brookstone Schools
Loaves and Fishes
Urban Ministry Center

10. We advance the mission of
others with our success.
Our direct giving program
focuses on a few high
impact nonprofits that serve
vulnerable children.
Our matching giving
program allows team
members to give to their
favorite nonprofits.
$ $
$
$$ $
$$ $
$
$

11. We advance the mission of
others with our success.
Every team member receives ongoing training and annual reviews.
Each position is tailored to fit team members’ skills and goals.
When we do our job well, the organizations we serve grow their
volunteer bases and have a stronger impact.
Consistent growth is a high priority to us both personally
and as a company.

12. We advance the mission of
others with our success.
Consistent growth is a high priority to
us both personally and as a company.
77.2
millionunique users for 2017
2016 2017
57,000,000
66,400,000

13. We do excellent work in the
areas that matter most.
Core
Value #2

14. We do excellent work in the
areas that matter most.
This means throwing out
good ideas that require
a lot of resources.
In order to implement
rock star ideas that
require less resources.
We focus effort in areas that have a high return on the resources invested.

15. We do excellent work in the
areas that matter most.
We take ownership of the projects on which we work.

16. We do excellent work in the
areas that matter most.
We consistently exceed expectations.

17. We do excellent work in the
areas that matter most.
We grow the company in a way that is financially responsible.
We are profitable today. We will be more profitable tomorrow.

18. We strive for simplicity in
order to save time.
Core
Value #3

19. We strive for simplicity in
order to save time.
We keep processes simple in order to move fast.
We prefer good judgment to extra processes.
We hire people with good judgment.
We equip them to make decisions.
In areas where this isn’t feasible...
we create processes.

20. We strive for simplicity in
order to save time.
We develop tools that are easy to use and save time.
“
My work schedule doesn’t allow a lot of extra time,
so your website was instrumental in making the
coordination of meals doable. I have only basic computer
skills, but could figure out everything I needed to
set this up quickly.
Ellen Ellis
Walnut Creek, California

21. We strive for simplicity in
order to save time.
Organization allows us to achieve simplicity.
“I’m trying to organize a stampede,
but everyone has her own agenda.”

22. We treat people better than
we’d expect to be treated.
Core
Value #4

23. We treat people better than
we’d expect to be treated.
We strive to give everyone who visits our site a phenomenal experience.
We see our customers as invited guests to a party, and we
are the hosts. It’s our job every day to make every important
aspect of the customer experience a little bit better.
Well said, Jeff.
Jeff Bezos
CEO Amazon
“

24. We treat people better than
we’d expect to be treated.
We strive to give everyone who visits our site a phenomenal experience.
Time Saving Tools
Videos
New Features
Collect Money
Planning How-Tos
Free and Paid Versions
Hundreds of Sign Up Themes
Fast, Friendly Customer Service
Welcome Letters
FAQs
Blog
Unbeatable Site Reliability

25. We treat people better than
we’d expect to be treated.
Our families and the families we serve are high priorities.
}We want to make
these decisions
easier.

26. We treat people better than
we’d expect to be treated.
We consistently communicate in productive ways with team
members and users.
Communication works for those who work at it.
John Powell
American Composer
“

27. We treat people better than
we’d expect to be treated.
We listen well and act on what we are hearing.
We listen to:
Our users
Our team members
Our data
Our guts

28. We treat people better than
we’d expect to be treated.
We notice and encourage others when they do great work.

29. We treat people better than
we’d expect to be treated.
Team members are compensated well for their
efforts that lead to the company’s success.
This could
admittedly
be a slight
exaggeration.

30. We treat people better than
we’d expect to be treated.
We value and protect our users’ privacy.
Information
privacy that
is...though,
honestly, we’re
big fans of all
kinds of privacy.

31. We treat people better than
we’d expect to be treated.
We say we’re sorry when we mess up.

32. Sign Up Creators
Sign Up Participants
Team Members
Spammers
We treat people better than
we’d expect to be treated.
Well, maybe NOT this one.
We value each individual.

33. We enjoy what we do.
Core
Value #5

34. We enjoy what we do.
Laughing is valuable. We do it often together.

35. We enjoy what we do.
We are passionate about what we do.
We have chosen to focus mainly on developing a phenomenal
product that meets a very real need for our users, the need for
time. It’s been successful for us. We continue to add features to our
sign up service and our users continue to market for us.”“ Dan Rutledge
CEO SignUpGenius

36. We enjoy what we do.
Collaboration works best, and collaboration works best when
we like each other.

37. We enjoy what we do.
Our work environment is organized, comfortable and set up
for maximum productivy.

38. We enjoy what we do.
Team members work in areas of strengths and interests.
“I have to do
this all day?”

39. We enjoy what we do.
Every team member is confident of his or her
contribution to the mission of the company.
I really love what I do here. It’s because
even the smallest things that we create are
impacting lives outside this small organization.
I am happiest when I am helping
someone else. I see our site as the
vehicle to do great things. It’s incredibly
rewarding to see how we can help
individuals, schools, businesses and
churches create change in their community.
““
Teresa Clark
Jojo Serquina
Senior Support Specialist
Senior Development Lead

40. We enjoy what we do.
Coffee makes work more enjoyable. We drink a lot of coffee.

41. We embrace change and
tackle challenges that lead
to improvement.
Core
Value #6

42. We embrace change and
tackle challenges that lead
to improvement.
We change as often as needed to be the leader in online sign ups.

43. We embrace change and
tackle challenges that lead
to improvement.
We consistently learn, adapt and create new technology.

44. We embrace change and
tackle challenges that lead
to improvement.
We are flexible with processes and solutions whenever possible.

45. We embrace change and
tackle challenges that lead
to improvement.
When we fail, and we will sometimes, we do it fast and move on.

46. We embrace change and
tackle challenges that lead
to improvement.
We are not satisfied with a great product.
We will consistently work to make it better.
“
I like that you’re always
adding little features that make
things more efficient and customizable.
Great site and great service.
Terri Topez
Silver Spring, Maryland
“
Today was the first day on my
sign up sheet and unlike my
usual makeup days, everyone showed
up! They said they found the site fast
and easy to use - no problems from
anyone - amazing!
Kandice Kreutner
Kitchener, Ontario

47. We embrace change and
tackle challenges that lead
to improvement.
We see problems as opportunities to create solutions.

48. So you can change the world.