The document provides tips for small businesses on marketing, networking, data management, email marketing, and nurturing business leads. It discusses establishing an online presence through websites and social media, claiming local business listings, joining local organizations, using referrals, implementing a customer relationship management system, and developing targeted email campaigns. The overall message is on building brand awareness, managing customer data, and engaging with prospects at all stages from initial outreach through customer retention.
4. C laim Your Spac e - Br and Your s elf
Your Name
Make it unique. Make it yours.
Register the domain: www.Godaddy.com
Register the trademark: www.uspto.gov/trademark
Your Logo
Keep it simple – 3 colors tops
– icon + copy OR just copy alone
Your Tagline
Single sentence or phrase
that embodies your brand value.
Your Elevator Pitch
Explain why someone should
do business with you in 1 paragraph.
People. Payments.
SignaPay offers a complete menu of payment solutions for
merchants including credit card and debit card processing,
gateway integration, fraud prevention, customer loyalty,
analytics software as well as equipment including mobile
and point of sale systems. SignaPay™ is dedicated to their
partners and merchants and continually seeks ways to build
relationships and grow businesses with streamlined
solutions.
5. C laim Your Spac e - Webs ite
Domain
Register the domain: www.Godaddy.com
Register like domains and spelling variations if necessary.
SEO – Some factors that affect your search rankings
1. Content needs to be organized and useful.
2. Ensure good page load speed.
3. Optimize your images – use keywords as their file names
4. Header tags – Relevant headings and sub-page headings
5. Outbound links – sites connected to other like-sites get more juice.
6. Different multimedia - besides text, include videos, slideshows and audio files.
7. Fix any broken links – 404 error pages bring you down
8. Make it readable. - Readability-Score.com, The Readability Test Tool, Readability
statistics in MS Word
9. Contact us page – associating your web contact info to your listing’s builds
credibility.
10. Mobile optimization – make sure it’s mobile responsive – google will penalize if
it’s not.
Need a domain and
website? We can build
one for you. Learn more.
6. C laim Your Spac e - Soc ial Media
Why should I do it?
• Adds credibility
• Communicate & engage with customers and prospects
• Great way to promote new products and offerings to your
follower base
• Boosts SEO rankings
How to do it:
• Have a consistent content stream
https://signapay.com/blog/
• Focus on select networks
• Show your personality and expertise
• Videos (30-60 rule)
• Respond to comments quickly, urge sharing of good,
modification of bad.
• Management tool – Hootsuite / Tweetdeck
7. C laim Your Spac e – Loc al Lis tings
Google CitySlick MojoPages
Bing USDirectory.com Brownbook
Yahoo! Dex Media Magic Yellow
Yelp BizJournals.com CitySquares
Facebook TeleAtlas Map Creator
Better Business
Bureau
Discover Our Town Judy's Book
Angie's List EZ Local Thumbtack
Merchant Circle Kudzu YellowPagesGoesGreen.org
LinkedIn CityVoter Home Advisor
YP.com Manta ShowMeLocal
Whitepages UsCity ChamberofCommerce.com
Superpages.com Advice Local Yellowbot
Yellowbook InfoUSA Hotfrog
CitySearch Infignos Brownbook
MapQuest/Yext Get Fave InsiderPages
Local.com My Huckleberry
Foursquare Yellowee
Why should I do it?
• Adds credibility
• Makes you findable
• Improves your SEO rankings
How to do it:
• List as on as many sites as
possible. – even obscure
gives you SEO juice
• Be consistent – same
name/#/address
• Respond to reviews quickly,
urge sharing of good,
modification of bad.
9. N etw or k ing – Public R elations
Issue Press Releases to Local News Outlets
• Bring them something newsworthy
• Keep a list of local journalists
• Press release templates
Join Your Local Business Organizations and Networking Groups
• Chamber of Commerce
• SCORE
• Entrepreneurs’ Organization
• NFIB
• Meetup
Sponsor a Local Event, Sit on a Board
• Road race, charity, sports team
10. N etw or k ing – R efer r als
People are 4x more likely to buy
when referred by a friend.
But who are the friends?
Your Merchants
Encourage referrals, give them a quick way
to refer you – referral cards/business cards
Other Audience-Centric Vendors
Business security and fire services
Shelf stockers / merchandise providers
Web developers
Local advertising affiliates
Accountants
Lawyers
Business developers
Incentivize them to bring
you new business. Flat or
rev-share model.
Consider investing in
Referral Tracking Software
12. D ata Management
Stay Organized
Keep and update your contacts in one place, even if it’s just excel
Tracks detailed data – influencer level, deal worth
Allows you to view and drive your sales pipeline
Invest in a Customer Relationship Management System (CRM)
HubSpot
Pipedrive
Freshsales
Insightly
Zoho CRM
Automation of tasks and communications
13. Email Mar k eting
Many CRMs will do it for you, and will trigger events off of your data.
HubSpot
Pipedrive
Freshsales
Insightly
Zoho CRM
Keys to good email:
• Trustworthy sender
• Personalize it
• Eye-catching subject line
• Get to the point quickly and make it interesting
– no long drawn out info (that’s what links are for)
• Good imagery is always beneficial
• Clear call-to-action – go to this link/call this number/reply to me
• ALWAYS have an unsubscribe link
14. Email Mar k eting
Gets right to what he’s offering
Interesting content
Eye-catching imagery.
Call to action
Unsubscribe link
Quick & clear way to contact
Personalized
Eye-catching subject line.
Trustworthy
Sender
15. Online Mar k eting
Google Adwords
Keep it cheaper the more local you go.
Limit geographic area or include area in keyword phrases.
- Instead of “credit card processing” say “Texas credit card processing” or “Dallas
credit card processing”
Facebook Advertising
Has options to keep it in your local area, and target only business owners - Much
more cost effective.
If you have extensive followers, build a look-alike audience.
LinkedIn Advertising
Straight-up ads with links to landing pages
LinkedIn Form Adverting
Local and cost effective - can build profile.
Ad management tool - Adroll
17. 5. Winback
N ur tur e Your Pipeline
4. Retention3. Closing
2. Lead Generation
Get the information in their
hands, ask them to contact you.
Email, brochures, videos,
Calculators, Mailers
Leave-behinds, Press release
Website,
They are interested, and you are
proving value & negotiating terms.
Proposal generator, Receipt/statement
samples, Federal & State
documentation
Equipment brochures, Case studies
Merchant presentations, Testimonials
Getting the merchant set up,
keeping them happy.
Merchant training, Referral
cards, Merchant gifts, check-
ins, birthday email, new
product pitching..
1. Targeting Audiences
Define who your
customers are, where
they hang out and how
you can reach them.
Develop new audiences
for business.
Very similar to lead gen – give
them a good reason to come
back to you – better pricing,
better products, better
service.. Or just stay in- touch
until the competition
stumbles.
