A PowerPoint work on HSBC Bank, is prepared by Mohammad Sihab Uddin Sujan to be presented as a class internal evaluation task.

1. Welcome
to
ourPresentation
ON

2. Presented by:
Group-M
No. Name ID
01. Mohammad Sihab Uddin Sujan 11304074
02. Mohammad Ariful Islam 11304042
03. Rashedul Islam 11304019
04. Fahmida Akther 11304115
Prepared By
Mohammad Sihab Uddin Sujan
BBA, MBA (On going)
Dept. of Marketing
University of Chittagong
Bangladesh

7. Introduction to HSBC
• Founder: The Hongkong and
Shanghai Banking
Corporation(HSBC) was founded by
Scotsman Thomas Sutherland in
1865.
• HSBC’s international network
comprises around
Customers 125 million
Employees 312000
Offices 10000
Countries 88

8. Introduction(cont’d)
• Headquarters: The HSBC
headquarters in Shanghai was
built in 1923.
The new headquarters of HSBC
holding at Canary Square,
London officially opened in
April 2003.

9. Historical background
 It was established in 1865.
 Aimed to finance the growing trade between
Europe, India & China.
 By 1880s, the bank was acting as banker to
Hong kong Government.
 It is also participated in the management of
British government accounts in China, Japan,
Penang & Singapore.

10. HSBC in Bangladesh
Branches 13
ATMs 38
Customer service
center
9
Employees 1051
 Opened first Bangladesh branch in December
1996.
 Management Office:
Level- 4,
Shanta Western Tower
Tejgaon Industrial Area, Dhaka.

11. Logo of HSBC
• The Hexagon symbol was originally
adopted by Honkong Sanghai Banking
Corporation as its logo.
• The logo was developed in 1983.
• It was developed from the bank’s house
flag.
• It was designed by Henry Steiner.

12. Slogan of HSBC
 1999: “Your world of financial services”
 2002: “The world's local bank”

13. Objectives & Goals of HSBC
To support economic, social and
political justice.
To support human rights.
To promote equal opportunity at all
grades of employment.
To groom and encourage deprived
workers.
To improve the life of the
communities, workers and children.

14. Product & Service Profile for HSBC
 Retail Banking and Wealth
Management
 Commercial Banking
 Global Banking and Markets
 Private Banking

16. Also others under these four main
business of HSBC:
Card Service
1.Business Debit card
2.Business credit card
3.Corporate card
Financing
1.Asset & structure financing
2.Credit & lending
3.Debt capital management
4.Equity capital market

17.  Securities service
1.Corporate trust & loan agency
2.Fund service
3.Global custody
Trading & sales
1.Foreign exchange
2.Money market
3.Rate
4.Credit

18. Transaction Banking
1.payment & cash management
2.Client access
3.Trade & supply chain management
Online services
Business Telephone Banking
Advisory
Research & Analysis

19. Online trading product of HSBC
InvestDirect
 HSBC InvestDirect offers three types
of products to its retail customers:
1. SmartInvest
2. SmartStart
3.SmartTrade

20.  SmartINVEST: A browser based system
designed for customers who transact
occasionally.
 SmartSTART: A powerful browser based
trading system for those who are relatively
new to online investing.
 SmartTRADE: An EXE based desktop
software designed for active traders who
transact frequently.

21. HSBC promotion
 1) Advertising:- Presentation and promotion of
ideas by an identified sponsor.
 2) Personal Selling:- Act on any idea through
the use of an oral presentation.
 Print ads
 Radio
 Television
 Billboard
 Direct mail
 Posters
 Web pages
 Banner ads
 Emails
Sales presentations
Sales meetings
Sales training
Samples
Telemarketing

22.  3) Sales promotion:- Media and non-
media marketing communication.
 4) Public relations:- Favorable
presentation of ideas in the media.
 Newspaper and magazine articles
 TVs and radio presentations
 Charitable contributions
 Speeches
 and Seminars
Coupons
Sweepstakes
Contests
Product samples
Rebates
Trade shows
Exhibitions

23.  5) Corporate image/ Direct marketing:- The
Image of an organization is a crucial point in
marketing of any company.
 6) Exhibitions:- are try-outs. You make your
product, and let potential buyers try the
product, this way, you know directly what people
see in your product.

24. HSBC Sponsorship
 HSBC Champions
 Abu Dhabi HSBC Golf Championship
 Wimbledon Championships
 IRB Sevens World Series
 British & Irish Lions

26. CUSTOMER CARE & SERVICE CENTER
 HSBC’s strategies & attempts to attain greater
customer loyalty and satisfaction are:
 They give customer the opportunity to
choose by making promises & service
offers more transparent.
 Rebalance free structures to achieve the
clarity & sustainability required by
regulators & investors.
 Help customer by providing into & advice
recruiting online affinity groups.
 Using low cost digital models & more
innovative technology.

27. SWOT Analysis Of HSBC:
Location Of
factor
Favorable Factor Unfavorable Factor
Internal
Factor
Strength:
Strong capital structure.
Use of modern technology.
Record Profit.
Global recognition.
Quality service provider.
Strong presence in
developing market.
Weakness:
Few branches all over
the world.
Customer concentration.
Less coordination
between front & back
office.
Branding.
External
Factor
Opportunity:
High level of capital
Govt. facility
New technology.
Negative press coverage.
Threats:
Downturn in American
spending.
Employees striking.
Competitor.

31. Ways to Bank with us
 Explore the different ways you can
bank, save and invest with us…………

32. Whether you're at home, in the office or on
the go, we make it easy to bank with
HSBC. With a choice of ways to access
and manage your money, you can decide
how, when and where you do your banking
through….
• Internet Banking
• Telephone Banking
• Branch Banking
• Mobile Banking
Banking Ways

33. Ways to bank with HSBC(cont’d)
Internet Banking: It offers a
faster, more cost effective
way to manage your
finances, anytime,
anywhere.
Telephone Banking:
Banking by phone is so
convenient service, whether
you speak to our friendly
team or use our 24-hour

34. Branch Banking: Pop into your
local HSBC branch where our
friendly staff will be happy to
help. Or choose from a wide
range of self-service machines to
check your balance, top up your
mobile, deposit cheques and
much more.
Mobile Banking: The following
functions are available:
 Move money between your HSBC
accounts and credit cards.
 View your account balances, account
details.
 Pay bills.

35. Why should you own HSBC?
Distinctive position:
 Network of countries relevant for international connectivity
 Access and exposure to high growth markets and businesses
 Strong balance sheet generating resilient stream of earnings
Strategy :
 International connectivity; markets & businesses
 Wealth creation; relevant and profitable markets
Execution focus:
 Cost efficiency; sustainable cost saves & simplification
 Growth-
faster growing markets;
wealth opportunity;
intra-group connectivity.

37. Conclusion:
 HSBC has successfully utilized the unexploited
business potential and captured a huge mass of
the market. It has positioned itself as the 'World's
local bank'.
Hence, it is able to ensure higher loyalty among the
customers.
 Furthermore, features like concessions, rebates,
relax in the interest rates, etc. have helped it to
achieve recognition as well as belief among its
customers.