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A Feasibility Study
Presented to the Faculty of the
Entrepreneurship Department
Asian Institute of Computer Studies
Commonwealth, Quezon City
EXECUTIVE SUMMARY
 The team chooses this business for the people because
the gift card certificate is very popular when it comes
to incentives, and gift card more effective than cash, it
were the most popular award items.
 The benefits of ENTERNEUR gift card, It stand a
trophy value because while purchases are more
memorable.
BACKGROUND OF THE STUDY
INTRODUCTION
 ENTERNEUR Gift Card a multi service solution
because can it replace the money to the gift card, a
variety of industries and best practices and
leadership. There is a great variety of
opportunities for career progression can expect
significant exposure to challenging and
interesting work within ENTERNEUR Gift Cards.
 The management provides corporate services, health
care, education energy and resources. The list of
merchants includes the biggest retailers, restaurant,
services providers and leisure parks in the country.
This can offer incentive and motivation programs.
 This business creates and does, through the
participation of all members, the setting price of this
product is put in a low cost and made the change
strategy when it comes in sell and get the high income,
the business was created for the market satisfaction.
PROPONENTS, PERSONNEL
AND MANAGEMENT STUDY
Management during the Pre
Operating Period
 Creating a desirable logo and tagline the group uses a
specific design and corporate color in a logo.
 Finding the source of finance, each member
contributed the different amount for their personal
savings that support to the company.
 Buying facilities and equipment like laptop it uses
within a site easy affordable and Wi-Fi connection for
online transaction to promote product and advertise
for it.
 After the entire plan, set all idea, concept and
strategies right now the organization implements to
start the business operation.
Legal and Taxation Requirements
 For business registration the proponents went to DTI
office and the Bureau of Trade Regulation and
Consumer Protection (BTRCP) to register the business
name.
 The requirements were any valid IDs and fees.
Current Capital Investment
NAME CONTRIBUTION PERCENT
Ajero, Ronel Php 450,000 16.7
Piñones Jr. Rolando Php 450,000 16.7
Zingapan, Marites Php 450,000 16.7
Laput, Erwin Php 450,000 16.7
Sulapas, Jennefer Php 450,000 16.7
Domingo, Ginhia Saira Php 450,000 16.7
Managements during the
Operating Period
 The ENTERNEUR Gift Card, is a micro business it was
composed of 6 members because it will haves’ unit
management personnel and skills and labor required
in proponents.
 This business is a general partnership because every
member haves a part of this micro business.
Office Schedules
Rolando Piňones Jr Monday– Saturday 8:00- 5:00 12:00- 1:00
Marites Zingapan Monday- Saturday 8:00- 5:00 12:00- 1:00
Ginhia Saira Domigo Monday- Saturday 8:00- 5:00 12:00- 1:00
Jennefer Sulapas Monday- Saturday 8:00- 5:00 12:00- 1:00
Erween Laput Monday- Saturday 8:00-5:00 12:00-1:00
Ajero Jun Monday- Saturday 8:00-5:00 12:00-1:00
Training Program
 Every Three months the managements will conduct
conference to analyze the sales revenue, and losses, the
current statue, and the overall performance of the
business.
 Provide seminars according to your needs, to
developed a real sense of belonging to a group, to
accompany major changes or simply to start the re-
entry.
Fringe Benefits
 If the member worked on holiday or weekend the
member can file a vacation with equivalent payments
to the day that they are work on that specific period.
MARKET STUDY
MARKET DESCRIPTION
 The market growth depends on the likes of the
consumer and how everyone is going to adopt the
specific product and services. These business
expectations will growth to 3-5 years. The perspective
consumers are common citizens on that particular
area.
 The proponents gathered a market analysis and online
survey.
Market Segmentation
 The chart
shows the
percentage
where
customers
buy gift
checques
are popular
during the
holidays.
Demand Analysis
Year Population Target Customer (40%) Potential Customer (60%)
2017 369222 146488.4 221533.2
2018 426532 170612.8 255919.2
2019 483842 193536.8 290305.2
2020 541152 216460.8 324691.2
2021 598462 239384.8 359077.2
The Current and Potential Buyers of the Product
Jollibee
Mang Inasal
National Book Store
City Hall
Executive Optical
SUPPLY
Year Projected Annual Domestic Supply
2017 2,700,000
2018 3,400,000
2019 3,800,000
2020 4,191,920
2021 4,308,000
The current and potential
producer of gift card
Sodexo
 Is the largest multinational company that serves
many sectors, including private corporations,
government agencies etc. They provide merchant gift
card service.
Prevailing Prices Strategy
 An established the business can improve their
profitability though regular pricing and this prices it
makes sure the price and sales levels set will allow the
business.
Marketing Program
 Provide a wide range of integrated on site services
deliver benefits and rewards services in four service
areas. And the team provide public seminar.
Transportation and Storing
Facilities
 Transport to the other location and this would be an
easy to pay on the banks.
 Cash on Delivery this system of paying of goods when
they are delivered in your location.
Promotional Schemes
 The team use public attraction colorful design and
information advertisement in newspaper, internet and
magazine.
 The group can promote in online by sharing and
comment to give additional information and
suggestions the product to be improved.
PRODUCTION OR TECHNICAL FEASIBILITY
SERVICE
 The ENTERNEUR gift card certificate ( ENTERNEUR
GC) is a general partnership that is concern to the
service wants development of the community
 Every members of the ENTERNEUR are applicable to
all customers.
DISTRIBUTION PROCESS
Step 1
Apply and file the
application form
Step 2
Wait for an
approval
Step 5
Pay for the GC
account
Step 4
Receive gift
card certificate
Step 3
Fill out
application
form
UTILITIES
 The utilities need by the ENTERNEUR GC office
operation are consider very important for continuous
business operation.
 Electricity is from Meralco, The water is from
Maynilad. The rent, for the establishment tenant,
PLDT Home Fibers for the internet service provider,
telephone line.
FINANCIAL FEASIBILITY
Total Project Cost
YEAR PROJECT COST
2017 2,700,000
2018 3,400,000
2019 3,800,000
2020 4,191,920
2021 4,308,000
TOTAL 14,091,920
The assumption made
 Assumption are the cost of the business requirements,
rent, utilities, expenses, supply expenses, and
machines.
LOGISTIC
MANAGEMENT
DIRECT LABOR
COST
PRICE UNIT PERSON TOTAL
Manager 18,000 Salary/Month 1 18,000
Supervisor 12,000 Salary/Month 1 12,000
Marketing staff 10,000 Salary/Month 1 10,000
Financial staff 12,000 Salary/Month 1 12,000
Marketing
head
12,000 Salary/Month 1 12,000
Company
driver
9,000 Salary/Month 1 9,000
IT technician 9,000 Salary/Month 1 9,000
•The team transacts a distributor
business of Gift card certificate
from Sodexo.
OTHER SOURCES OF FINANCING
SOURCES SELECTED PROPOSED STATUS
BDO Approved
Metro Bank Approved
BPI Approved
ASA Phil. Foundation (microfinance) Approved
Rizal Micobank (microfinance) Approved
FINANCIAL ANALYSIS
 The safety of the business management provides a
basis for the national pursuit of profit which is
identified with the ultimate goal of business activities,
and serves.
 An important means of measuring the safety invested
capital and solvency (liquidity).
Acid- Test Ratio
Current asset- Investment
Current liabilities x100
Year 2019 2020 2021
2017 2018
CA-I 1,977,681-6927402,150,930-7200002,253,900-7605002,440,000-8103002,514,650-860550
CL 1,257,427 999,765 1,010,615 1,020,850 1,040,780
1.02119 9.28 2.4333 1.1153 2.5
multiply 100 100 100 100 100
102.1881 928 243.33 111.53 250
It measured of a company's ability to meet its short-term obligations
using its mos liquid assets. A higher acid- test ratio indicates greater
Degree of Indebtedness
Total liabilities
Total assets x100
Year 2017 2018 2019 2020 2021
TL 1,577,958 1,316,431 1,371,315 1,411,720 1,450,880
TA 2,174,065 2,299,930 2,414,200 2,610,453 2,681,465
multiply 0.7258 0.234 2.154 2.7655 2.5588
100 100 100 100 100
72.581 23.3452 215.588 276.5122 255.1153
This measure the percentage of total funds provided by creditors. High debt ratios
could mean more losses to owners in case of business collapse.
Debt- Equity Ratio
Long-term debt
Stockholders Equityx100
Year 2017 2018 2019 2020 2021
LTD 300,000 350,000 360,000 380,000 400,000
SE 879,935 907,100 1,490,110 1,536,030 1,555,770
0.3409 0.3858 0.2416 0.2474 0.2571
multiply 100 100 100 100 100
34.0934 38.5845 24.1592 24.7391 25.7107
The greater a company's leverage, the higher ratio.Generally companies with
higher ratios are thought to be more risky because of more liabilities and less equity.
Recievable Turnover Ratio
Sales
Account and Recievablex100
Year 2017 2018 2019 2020 2021
S 1,443,347 1,473,333 2,166,666 2,449,999 2,883,332
A/R 300,000 320,000 380,450 410,000 430,500
4.8111 4.6042 5.695 5.9756 6.6976
multiply 100 100 100 100 100
481.1157 460.4166 569.5009 597.5607 669.7635
A high ratio implies either that a company operates on a cash basis or
that its extension of credit and collection of accounts receivable is efficient;
PROFITABILITY
Total Assets Turn Over
Sales
Total Assets x100
Year 2017 2018 2019 2020 2021
S 1,443,347 1,473,333 2,166,666 2,449,999 2,883,332
TA 2,174,065 2,299,930 2,414,200 2,610,453 2,681,465
0.6639 0.6401 0.8975 0.9385 1.0753
multiply 100 100 89.7467 100 100
66.3893 64.0599 89.7534 93.853 107.5282
Return of Investment( ROI)
Net Profit
Initial Capital x100
Year 2017 2018 2019 2020 2021
NP 294,263 216,399 786,782 974,407 1,388,348
IC 2,700,000 3,400,000 3,800,000 4,191,920 4,308,000
0.08142 0.0636 0.207 0.2324 0.3223
multiply 100 100 100 100 100
8.1421 6.3665 207,048 23.2449 32.2272
This calculated by deviding net profit by initial capital. A low
ratio may be due to low profit margin on net profit. It is the money
Return of Equity
Net Profit Taxes after taxes
Total Equity x100
Year 2017 2018 2019 2020 2021
NPAT 156,722 162,299.25 590,086.50 662,596.76 944,076.64
TI 879,935 907,100 1,490,110 1,536,030 1,555,770
0.1781 0.1728 0.1089 0.3842 0.4259
multiply 100 100 100 100 100
17.8106 17.2773 10.8918 38.4164 42.5896
This is the ratio 0f net profit equity. It is measures the reate of return
to the owner's shares. A ratio greater than prevailing bank rate is desirable.
A high return on equity indicates that the company is spending wisely
SOCIO-ECONOMIC STUDY
SOCIO- ECONOMIC
CONTRIBUTIONS
 The ENTERNEUR GC established in its effect will be
great help for the growth and development of the
Philippines economy.
EMPLOYMENT GENERATION
 Every society wants all its qualified members to be
gainfully employed, when individual employed they
are able to raise their children support them through
school in them with decent homes acquire medical
services whenever needed.
CONTRIBUTION TO THE GROWTH
OF RELATED INDUSTRY
 Through the business services industry appears to be
characterized by strong cyclical volatility, there was
also a strong structural growth and the reduction of
the poverty partnership are thus stabilizing regional
employments.
CONTRIBUTION OF THE
PHILPPINES HOUSHOLD
 The ENTERNEUR GC contribution company shares by
the way of company given to an employee free of
charge or at a discounted price or under a share
scheme.
 The employee is chargeable to tax on the benefit
accruing to him or her.
MEALS AND MEAL VOUCHER
 Taxable benefit does of arise in respect of free or
subsidized meals in staff canteens the researcher
meals are provided for the staff generally the facility
must be available to all employee.
Piňones Jr. Rolando
Zingapan, Marites
Sulapas, Jennefer
Domingo, Ginhia Saira
Laput, Erween
Ajero, Ronel

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Enterneur feasibility study

  • 1.
  • 2.
  • 3. A Feasibility Study Presented to the Faculty of the Entrepreneurship Department Asian Institute of Computer Studies Commonwealth, Quezon City
  • 4. EXECUTIVE SUMMARY  The team chooses this business for the people because the gift card certificate is very popular when it comes to incentives, and gift card more effective than cash, it were the most popular award items.  The benefits of ENTERNEUR gift card, It stand a trophy value because while purchases are more memorable.
  • 6. INTRODUCTION  ENTERNEUR Gift Card a multi service solution because can it replace the money to the gift card, a variety of industries and best practices and leadership. There is a great variety of opportunities for career progression can expect significant exposure to challenging and interesting work within ENTERNEUR Gift Cards.
  • 7.  The management provides corporate services, health care, education energy and resources. The list of merchants includes the biggest retailers, restaurant, services providers and leisure parks in the country. This can offer incentive and motivation programs.  This business creates and does, through the participation of all members, the setting price of this product is put in a low cost and made the change strategy when it comes in sell and get the high income, the business was created for the market satisfaction.
  • 9. Management during the Pre Operating Period  Creating a desirable logo and tagline the group uses a specific design and corporate color in a logo.  Finding the source of finance, each member contributed the different amount for their personal savings that support to the company.
  • 10.  Buying facilities and equipment like laptop it uses within a site easy affordable and Wi-Fi connection for online transaction to promote product and advertise for it.  After the entire plan, set all idea, concept and strategies right now the organization implements to start the business operation.
  • 11. Legal and Taxation Requirements  For business registration the proponents went to DTI office and the Bureau of Trade Regulation and Consumer Protection (BTRCP) to register the business name.  The requirements were any valid IDs and fees.
  • 12. Current Capital Investment NAME CONTRIBUTION PERCENT Ajero, Ronel Php 450,000 16.7 Piñones Jr. Rolando Php 450,000 16.7 Zingapan, Marites Php 450,000 16.7 Laput, Erwin Php 450,000 16.7 Sulapas, Jennefer Php 450,000 16.7 Domingo, Ginhia Saira Php 450,000 16.7
  • 13. Managements during the Operating Period  The ENTERNEUR Gift Card, is a micro business it was composed of 6 members because it will haves’ unit management personnel and skills and labor required in proponents.  This business is a general partnership because every member haves a part of this micro business.
  • 14. Office Schedules Rolando Piňones Jr Monday– Saturday 8:00- 5:00 12:00- 1:00 Marites Zingapan Monday- Saturday 8:00- 5:00 12:00- 1:00 Ginhia Saira Domigo Monday- Saturday 8:00- 5:00 12:00- 1:00 Jennefer Sulapas Monday- Saturday 8:00- 5:00 12:00- 1:00 Erween Laput Monday- Saturday 8:00-5:00 12:00-1:00 Ajero Jun Monday- Saturday 8:00-5:00 12:00-1:00
  • 15. Training Program  Every Three months the managements will conduct conference to analyze the sales revenue, and losses, the current statue, and the overall performance of the business.  Provide seminars according to your needs, to developed a real sense of belonging to a group, to accompany major changes or simply to start the re- entry.
  • 16. Fringe Benefits  If the member worked on holiday or weekend the member can file a vacation with equivalent payments to the day that they are work on that specific period.
  • 18. MARKET DESCRIPTION  The market growth depends on the likes of the consumer and how everyone is going to adopt the specific product and services. These business expectations will growth to 3-5 years. The perspective consumers are common citizens on that particular area.
  • 19.  The proponents gathered a market analysis and online survey.
  • 20. Market Segmentation  The chart shows the percentage where customers buy gift checques are popular during the holidays.
  • 21. Demand Analysis Year Population Target Customer (40%) Potential Customer (60%) 2017 369222 146488.4 221533.2 2018 426532 170612.8 255919.2 2019 483842 193536.8 290305.2 2020 541152 216460.8 324691.2 2021 598462 239384.8 359077.2
  • 22. The Current and Potential Buyers of the Product Jollibee Mang Inasal National Book Store City Hall Executive Optical
  • 23. SUPPLY Year Projected Annual Domestic Supply 2017 2,700,000 2018 3,400,000 2019 3,800,000 2020 4,191,920 2021 4,308,000
  • 24. The current and potential producer of gift card Sodexo  Is the largest multinational company that serves many sectors, including private corporations, government agencies etc. They provide merchant gift card service.
  • 25. Prevailing Prices Strategy  An established the business can improve their profitability though regular pricing and this prices it makes sure the price and sales levels set will allow the business.
  • 26. Marketing Program  Provide a wide range of integrated on site services deliver benefits and rewards services in four service areas. And the team provide public seminar.
  • 27. Transportation and Storing Facilities  Transport to the other location and this would be an easy to pay on the banks.  Cash on Delivery this system of paying of goods when they are delivered in your location.
  • 28. Promotional Schemes  The team use public attraction colorful design and information advertisement in newspaper, internet and magazine.  The group can promote in online by sharing and comment to give additional information and suggestions the product to be improved.
  • 29. PRODUCTION OR TECHNICAL FEASIBILITY
  • 30. SERVICE  The ENTERNEUR gift card certificate ( ENTERNEUR GC) is a general partnership that is concern to the service wants development of the community  Every members of the ENTERNEUR are applicable to all customers.
  • 31. DISTRIBUTION PROCESS Step 1 Apply and file the application form Step 2 Wait for an approval Step 5 Pay for the GC account Step 4 Receive gift card certificate Step 3 Fill out application form
  • 32. UTILITIES  The utilities need by the ENTERNEUR GC office operation are consider very important for continuous business operation.  Electricity is from Meralco, The water is from Maynilad. The rent, for the establishment tenant, PLDT Home Fibers for the internet service provider, telephone line.
  • 34. Total Project Cost YEAR PROJECT COST 2017 2,700,000 2018 3,400,000 2019 3,800,000 2020 4,191,920 2021 4,308,000 TOTAL 14,091,920
  • 35. The assumption made  Assumption are the cost of the business requirements, rent, utilities, expenses, supply expenses, and machines.
  • 36. LOGISTIC MANAGEMENT DIRECT LABOR COST PRICE UNIT PERSON TOTAL Manager 18,000 Salary/Month 1 18,000 Supervisor 12,000 Salary/Month 1 12,000 Marketing staff 10,000 Salary/Month 1 10,000 Financial staff 12,000 Salary/Month 1 12,000 Marketing head 12,000 Salary/Month 1 12,000 Company driver 9,000 Salary/Month 1 9,000 IT technician 9,000 Salary/Month 1 9,000 •The team transacts a distributor business of Gift card certificate from Sodexo.
  • 37. OTHER SOURCES OF FINANCING SOURCES SELECTED PROPOSED STATUS BDO Approved Metro Bank Approved BPI Approved ASA Phil. Foundation (microfinance) Approved Rizal Micobank (microfinance) Approved
  • 38. FINANCIAL ANALYSIS  The safety of the business management provides a basis for the national pursuit of profit which is identified with the ultimate goal of business activities, and serves.  An important means of measuring the safety invested capital and solvency (liquidity).
  • 39. Acid- Test Ratio Current asset- Investment Current liabilities x100 Year 2019 2020 2021 2017 2018 CA-I 1,977,681-6927402,150,930-7200002,253,900-7605002,440,000-8103002,514,650-860550 CL 1,257,427 999,765 1,010,615 1,020,850 1,040,780 1.02119 9.28 2.4333 1.1153 2.5 multiply 100 100 100 100 100 102.1881 928 243.33 111.53 250 It measured of a company's ability to meet its short-term obligations using its mos liquid assets. A higher acid- test ratio indicates greater
  • 40. Degree of Indebtedness Total liabilities Total assets x100 Year 2017 2018 2019 2020 2021 TL 1,577,958 1,316,431 1,371,315 1,411,720 1,450,880 TA 2,174,065 2,299,930 2,414,200 2,610,453 2,681,465 multiply 0.7258 0.234 2.154 2.7655 2.5588 100 100 100 100 100 72.581 23.3452 215.588 276.5122 255.1153 This measure the percentage of total funds provided by creditors. High debt ratios could mean more losses to owners in case of business collapse.
  • 41. Debt- Equity Ratio Long-term debt Stockholders Equityx100 Year 2017 2018 2019 2020 2021 LTD 300,000 350,000 360,000 380,000 400,000 SE 879,935 907,100 1,490,110 1,536,030 1,555,770 0.3409 0.3858 0.2416 0.2474 0.2571 multiply 100 100 100 100 100 34.0934 38.5845 24.1592 24.7391 25.7107 The greater a company's leverage, the higher ratio.Generally companies with higher ratios are thought to be more risky because of more liabilities and less equity.
  • 42. Recievable Turnover Ratio Sales Account and Recievablex100 Year 2017 2018 2019 2020 2021 S 1,443,347 1,473,333 2,166,666 2,449,999 2,883,332 A/R 300,000 320,000 380,450 410,000 430,500 4.8111 4.6042 5.695 5.9756 6.6976 multiply 100 100 100 100 100 481.1157 460.4166 569.5009 597.5607 669.7635 A high ratio implies either that a company operates on a cash basis or that its extension of credit and collection of accounts receivable is efficient;
  • 43. PROFITABILITY Total Assets Turn Over Sales Total Assets x100 Year 2017 2018 2019 2020 2021 S 1,443,347 1,473,333 2,166,666 2,449,999 2,883,332 TA 2,174,065 2,299,930 2,414,200 2,610,453 2,681,465 0.6639 0.6401 0.8975 0.9385 1.0753 multiply 100 100 89.7467 100 100 66.3893 64.0599 89.7534 93.853 107.5282
  • 44. Return of Investment( ROI) Net Profit Initial Capital x100 Year 2017 2018 2019 2020 2021 NP 294,263 216,399 786,782 974,407 1,388,348 IC 2,700,000 3,400,000 3,800,000 4,191,920 4,308,000 0.08142 0.0636 0.207 0.2324 0.3223 multiply 100 100 100 100 100 8.1421 6.3665 207,048 23.2449 32.2272 This calculated by deviding net profit by initial capital. A low ratio may be due to low profit margin on net profit. It is the money
  • 45. Return of Equity Net Profit Taxes after taxes Total Equity x100 Year 2017 2018 2019 2020 2021 NPAT 156,722 162,299.25 590,086.50 662,596.76 944,076.64 TI 879,935 907,100 1,490,110 1,536,030 1,555,770 0.1781 0.1728 0.1089 0.3842 0.4259 multiply 100 100 100 100 100 17.8106 17.2773 10.8918 38.4164 42.5896 This is the ratio 0f net profit equity. It is measures the reate of return to the owner's shares. A ratio greater than prevailing bank rate is desirable. A high return on equity indicates that the company is spending wisely
  • 47. SOCIO- ECONOMIC CONTRIBUTIONS  The ENTERNEUR GC established in its effect will be great help for the growth and development of the Philippines economy.
  • 48. EMPLOYMENT GENERATION  Every society wants all its qualified members to be gainfully employed, when individual employed they are able to raise their children support them through school in them with decent homes acquire medical services whenever needed.
  • 49. CONTRIBUTION TO THE GROWTH OF RELATED INDUSTRY  Through the business services industry appears to be characterized by strong cyclical volatility, there was also a strong structural growth and the reduction of the poverty partnership are thus stabilizing regional employments.
  • 50. CONTRIBUTION OF THE PHILPPINES HOUSHOLD  The ENTERNEUR GC contribution company shares by the way of company given to an employee free of charge or at a discounted price or under a share scheme.  The employee is chargeable to tax on the benefit accruing to him or her.
  • 51. MEALS AND MEAL VOUCHER  Taxable benefit does of arise in respect of free or subsidized meals in staff canteens the researcher meals are provided for the staff generally the facility must be available to all employee.
  • 52.
  • 53. Piňones Jr. Rolando Zingapan, Marites Sulapas, Jennefer Domingo, Ginhia Saira Laput, Erween Ajero, Ronel