Meetup 18 presentation vc pitching 101 silicon halton - apr 13 2011
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This document provides guidance on preparing for and pitching to venture capitalists (VCs), including researching VCs and their funding process, preparing documentation like an elevator pitch and pitch deck, getting introductions to VCs, and delivering a clear, brief, and impactful in-person pitch by focusing on the business problem, solution, customers, and potential for profit rather than technology or founders. The pitch should create interest in a conversation, avoid jargon, and follow an established template structure to effectively communicate the opportunity to VCs in a limited time.
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Meetup 18 presentation vc pitching 101 silicon halton - apr 13 2011
- 1. VC Pitching 101 Silicon Halton, Meetup #18 April 12, 2011 Philip Neukom Profit Analytics Inc. neukomp@profitanalytics.com
- 2. 1 Preparation 2 Approaching 3 The Pitch
- 3. 1 Preparation Know the process Research the VCs Prepare the Documentation
- 4. The process The VC The VC business model The funding journey Google: “Rick Segal” VC Process How long does it take
- 5. Research the VCs Who has $ to invest? What type of deals do they do? Who have they funded? What expertise do they bring?
- 6. Prepare the Documentation Concept pitch (1 sentence) Elevator Pitch (< 100 words) Pitch Deck (10-12 slides) Business plan (short & sweet) Exec Summary
- 7. 2 Approaching Get an introduction Go direct NDA
- 8. Get an Introduction Why get an introduction Who should introduce you How do I find someone to introduce me
- 9. If all else fails go direct Find events where you ll “run” into the VC Check their blogs Pick up the phone Send an email
- 10. NDA Don t ask for one – investors won t sign one Don t put up a barrier to getting a meeting
- 11. 3 The Pitch
- 12. "Be clear. Be brief. Be seated."
- 13. Be clear Create interest and a conversation Focus on the business (not technology and not on you): Market/Problem Product/Solution Target Customer/Ideal Customer/Who writes cheque How we make money No jargon Template – Google: “David Cowan” bvp pitch template
- 14. Be brief
- 16. Philip Neukom neukomp@profitanalytics.com www.ProfitAnalytics.com