SlideShare une entreprise Scribd logo

Becoming An Influencer

•Télécharger en tant que KEY, PDF•
•
Laurel Papworth
Laurel Papworth

Becoming an influencer by developing your reputation and trust online. Presentation to Females in IT&T (about 70 of 'em, 40 min preso).

TechnologieBusiness
1  sur  40
Social Media BECOMING AN INFLUENCER © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media Building Your Reputation Becoming an Influencer online and off © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media slideshare.net/SilkCharm © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media FIRST THING IN GOOGLE SEARCH © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media Blogging Video, Text, Photos, Presentations, PDFs © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media BLOGS ARE ONE TO MANY, MEDIA IN ISOLATION © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media BUILDING AN AUDIENCE IS AN ISSUE © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media 90:9:1 Rule DR JAKOB NIELSEN © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media SOURCE: FORRESTER RESEARCH & ASIA PACIFIC TECHNOGRAPHICS® SURVEY, Q2 2008 © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media Connecting Take your content out to the network © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media IN YOUR HANDS PHOTO:TECHMARKETING © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media HOFSTRA.EDU © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media GATED COMMUNITIES DISTRIBUTE DIFFERENTLY © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media OVERLAPPING NETWORKS © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media OVERLAPPING NETWORKS © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media FF FEEDS FACEBOOK FRIENDFEED.COM © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media BLOGSEARCH.GOOGLE.COM © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media GOOGLE.COM/IGOOGLE © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media USERNAMECHECK.COM © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media CLAIMID © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media Social Economy Beyond videos and chat © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media P2P BANKING P2P Banking © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Lending Club Social Finance Application Leveraging OpenSocial SOCIAL NETWORK FINANCE Retrieve Get Information Distribution User Benefits 1. Borrowers leverage their network of relationships to finance new projects 2. Lenders lend to borrowers they trust from their community 3. Distribution across networks helps matching lenders with borrowers
Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media Summary If you have something to say, say it blog, YouTube, Flickr, Podcast Connect and share your voice and passion LinkedIn, Facebook, Twitter Social Media Monitor your Reputation Usernamecheck, Blogsearch, iGoogle, Social Economy Build profile for the future © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
Becoming An Influencer

Recommandé

Social Media for Film TV- Innovations in Multiplatform Content
Social Media for Film TV- Innovations in Multiplatform ContentSocial Media for Film TV- Innovations in Multiplatform Content
Social Media for Film TV- Innovations in Multiplatform ContentLaurel Papworth
 
Future of Social Media Travel and Tourism
Future of Social Media Travel and TourismFuture of Social Media Travel and Tourism
Future of Social Media Travel and TourismLaurel Papworth
 
Twitter APIs: Connecting to the Pulse of the Planet
Twitter APIs: Connecting to the Pulse of the PlanetTwitter APIs: Connecting to the Pulse of the Planet
Twitter APIs: Connecting to the Pulse of the PlanetRomain Huet
 
Welcome to Emerging and Social Media, ADPR4300 (Session 1)
Welcome to Emerging and Social Media, ADPR4300 (Session 1)Welcome to Emerging and Social Media, ADPR4300 (Session 1)
Welcome to Emerging and Social Media, ADPR4300 (Session 1)Dennis Jenders
 
Influencer Marketing | Social Media Strategies 2015
Influencer Marketing | Social Media Strategies 2015Influencer Marketing | Social Media Strategies 2015
Influencer Marketing | Social Media Strategies 2015TourTools
 
Httpool Spotify 2016
Httpool Spotify 2016Httpool Spotify 2016
Httpool Spotify 2016Nastja Breg
 
The New Power Couple: Paid and Earned Influence
The New Power Couple: Paid and Earned Influence The New Power Couple: Paid and Earned Influence
The New Power Couple: Paid and Earned Influence Insightpool, the Influencer Marketing Platform
 
8 Consumer Trands challenging Brands for 2016 - Tns IAB Forum 2015 / seminar ...
8 Consumer Trands challenging Brands for 2016 - Tns IAB Forum 2015 / seminar ...8 Consumer Trands challenging Brands for 2016 - Tns IAB Forum 2015 / seminar ...
8 Consumer Trands challenging Brands for 2016 - Tns IAB Forum 2015 / seminar ...Gabriella Bergaglio
 

Recommandé

Social Media for Film TV- Innovations in Multiplatform Content
Social Media for Film TV- Innovations in Multiplatform ContentSocial Media for Film TV- Innovations in Multiplatform Content
Social Media for Film TV- Innovations in Multiplatform ContentLaurel Papworth
 
Future of Social Media Travel and Tourism
Future of Social Media Travel and TourismFuture of Social Media Travel and Tourism
Future of Social Media Travel and TourismLaurel Papworth
 
Twitter APIs: Connecting to the Pulse of the Planet
Twitter APIs: Connecting to the Pulse of the PlanetTwitter APIs: Connecting to the Pulse of the Planet
Twitter APIs: Connecting to the Pulse of the PlanetRomain Huet
 
Welcome to Emerging and Social Media, ADPR4300 (Session 1)
Welcome to Emerging and Social Media, ADPR4300 (Session 1)Welcome to Emerging and Social Media, ADPR4300 (Session 1)
Welcome to Emerging and Social Media, ADPR4300 (Session 1)Dennis Jenders
 
Influencer Marketing | Social Media Strategies 2015
Influencer Marketing | Social Media Strategies 2015Influencer Marketing | Social Media Strategies 2015
Influencer Marketing | Social Media Strategies 2015TourTools
 
Httpool Spotify 2016
Httpool Spotify 2016Httpool Spotify 2016
Httpool Spotify 2016Nastja Breg
 
The New Power Couple: Paid and Earned Influence
The New Power Couple: Paid and Earned Influence The New Power Couple: Paid and Earned Influence
The New Power Couple: Paid and Earned Influence Insightpool, the Influencer Marketing Platform
 
8 Consumer Trands challenging Brands for 2016 - Tns IAB Forum 2015 / seminar ...
8 Consumer Trands challenging Brands for 2016 - Tns IAB Forum 2015 / seminar ...8 Consumer Trands challenging Brands for 2016 - Tns IAB Forum 2015 / seminar ...
8 Consumer Trands challenging Brands for 2016 - Tns IAB Forum 2015 / seminar ...Gabriella Bergaglio
 
Influencer Marketing: The Honeymoon is Over
Influencer Marketing: The Honeymoon is OverInfluencer Marketing: The Honeymoon is Over
Influencer Marketing: The Honeymoon is OverExperticity
 
Business model of Spotify
Business model of SpotifyBusiness model of Spotify
Business model of SpotifyAnirban Ghosh
 
Influencer Marketing Analytics
Influencer Marketing AnalyticsInfluencer Marketing Analytics
Influencer Marketing AnalyticsAndrea Olivato
 
How Spotify Builds Products (Organization. Architecture, Autonomy, Accountabi...
How Spotify Builds Products (Organization. Architecture, Autonomy, Accountabi...How Spotify Builds Products (Organization. Architecture, Autonomy, Accountabi...
How Spotify Builds Products (Organization. Architecture, Autonomy, Accountabi...Kevin Goldsmith
 
A Spotify Presentation - Case studies
A Spotify Presentation - Case studiesA Spotify Presentation - Case studies
A Spotify Presentation - Case studiesEmily Wilkinson
 
Algorithmic Music Recommendations at Spotify
Algorithmic Music Recommendations at SpotifyAlgorithmic Music Recommendations at Spotify
Algorithmic Music Recommendations at SpotifyChris Johnson
 
The Social Enterprise
The Social EnterpriseThe Social Enterprise
The Social EnterpriseLaurel Papworth
 
2 day coursework outlines for Singapore DoD
2 day coursework outlines for Singapore DoD2 day coursework outlines for Singapore DoD
2 day coursework outlines for Singapore DoDLaurel Papworth
 
Future of Social Media Travel and Tourism
Future of Social Media Travel and TourismFuture of Social Media Travel and Tourism
Future of Social Media Travel and TourismLaurel Papworth
 
Social Media Marketing Campaign
Social Media Marketing CampaignSocial Media Marketing Campaign
Social Media Marketing CampaignLaurel Papworth
 
Local Government Social Media Politics LGPRA Coogee
Local Government Social Media Politics LGPRA CoogeeLocal Government Social Media Politics LGPRA Coogee
Local Government Social Media Politics LGPRA CoogeeLaurel Papworth
 
Clubs nsw gold coast social media presentation
Clubs nsw gold coast social media presentationClubs nsw gold coast social media presentation
Clubs nsw gold coast social media presentationLaurel Papworth
 
Government 2.0 and Public Servants 2.0
Government 2.0 and Public Servants 2.0Government 2.0 and Public Servants 2.0
Government 2.0 and Public Servants 2.0Laurel Papworth
 
Social Media and Travel writers
Social Media and Travel writersSocial Media and Travel writers
Social Media and Travel writersLaurel Papworth
 
Social networks-currency-revenue-1222558615096989-9
Social networks-currency-revenue-1222558615096989-9Social networks-currency-revenue-1222558615096989-9
Social networks-currency-revenue-1222558615096989-9Alina Munteanu
 
Social Networks Monetized Revenue
Social Networks Monetized RevenueSocial Networks Monetized Revenue
Social Networks Monetized RevenueLaurel Papworth
 
Facebook and Twitter for Business Course Notes USYD
Facebook and Twitter for Business Course Notes USYDFacebook and Twitter for Business Course Notes USYD
Facebook and Twitter for Business Course Notes USYDLaurel Papworth
 
Social Media, Big Data and Oracle #Cloudworld
Social Media, Big Data and Oracle #CloudworldSocial Media, Big Data and Oracle #Cloudworld
Social Media, Big Data and Oracle #CloudworldLaurel Papworth
 
What is a Facebook Share or retweet worth? Social Media Revenue
What is a Facebook Share or retweet worth? Social Media RevenueWhat is a Facebook Share or retweet worth? Social Media Revenue
What is a Facebook Share or retweet worth? Social Media RevenueLaurel Papworth
 
AIPP Australian Institute of Professional Photography social media presentation
AIPP Australian Institute of Professional Photography social media presentationAIPP Australian Institute of Professional Photography social media presentation
AIPP Australian Institute of Professional Photography social media presentationLaurel Papworth
 
9 steps social media strategy
9 steps social media strategy9 steps social media strategy
9 steps social media strategyLaurel Papworth
 
CIO Council SAUG Melb Nov 2011
CIO Council SAUG Melb Nov 2011CIO Council SAUG Melb Nov 2011
CIO Council SAUG Melb Nov 2011Laurel Papworth
 

Contenu connexe

En vedette

Influencer Marketing: The Honeymoon is Over
Influencer Marketing: The Honeymoon is OverInfluencer Marketing: The Honeymoon is Over
Influencer Marketing: The Honeymoon is OverExperticity
 
Business model of Spotify
Business model of SpotifyBusiness model of Spotify
Business model of SpotifyAnirban Ghosh
 
Influencer Marketing Analytics
Influencer Marketing AnalyticsInfluencer Marketing Analytics
Influencer Marketing AnalyticsAndrea Olivato
 
How Spotify Builds Products (Organization. Architecture, Autonomy, Accountabi...
How Spotify Builds Products (Organization. Architecture, Autonomy, Accountabi...How Spotify Builds Products (Organization. Architecture, Autonomy, Accountabi...
How Spotify Builds Products (Organization. Architecture, Autonomy, Accountabi...Kevin Goldsmith
 
A Spotify Presentation - Case studies
A Spotify Presentation - Case studiesA Spotify Presentation - Case studies
A Spotify Presentation - Case studiesEmily Wilkinson
 
Algorithmic Music Recommendations at Spotify
Algorithmic Music Recommendations at SpotifyAlgorithmic Music Recommendations at Spotify
Algorithmic Music Recommendations at SpotifyChris Johnson
 

En vedette (6)

Influencer Marketing: The Honeymoon is Over
Influencer Marketing: The Honeymoon is OverInfluencer Marketing: The Honeymoon is Over
Influencer Marketing: The Honeymoon is Over
 
Business model of Spotify
Business model of SpotifyBusiness model of Spotify
Business model of Spotify
 
Influencer Marketing Analytics
Influencer Marketing AnalyticsInfluencer Marketing Analytics
Influencer Marketing Analytics
 
How Spotify Builds Products (Organization. Architecture, Autonomy, Accountabi...
How Spotify Builds Products (Organization. Architecture, Autonomy, Accountabi...How Spotify Builds Products (Organization. Architecture, Autonomy, Accountabi...
How Spotify Builds Products (Organization. Architecture, Autonomy, Accountabi...
 
A Spotify Presentation - Case studies
A Spotify Presentation - Case studiesA Spotify Presentation - Case studies
A Spotify Presentation - Case studies
 
Algorithmic Music Recommendations at Spotify
Algorithmic Music Recommendations at SpotifyAlgorithmic Music Recommendations at Spotify
Algorithmic Music Recommendations at Spotify
 

Similaire à Becoming An Influencer

2 day coursework outlines for Singapore DoD
2 day coursework outlines for Singapore DoD2 day coursework outlines for Singapore DoD
2 day coursework outlines for Singapore DoDLaurel Papworth
 
Future of Social Media Travel and Tourism
Future of Social Media Travel and TourismFuture of Social Media Travel and Tourism
Future of Social Media Travel and TourismLaurel Papworth
 
Social Media Marketing Campaign
Social Media Marketing CampaignSocial Media Marketing Campaign
Social Media Marketing CampaignLaurel Papworth
 
Local Government Social Media Politics LGPRA Coogee
Local Government Social Media Politics LGPRA CoogeeLocal Government Social Media Politics LGPRA Coogee
Local Government Social Media Politics LGPRA CoogeeLaurel Papworth
 
Clubs nsw gold coast social media presentation
Clubs nsw gold coast social media presentationClubs nsw gold coast social media presentation
Clubs nsw gold coast social media presentationLaurel Papworth
 
Government 2.0 and Public Servants 2.0
Government 2.0 and Public Servants 2.0Government 2.0 and Public Servants 2.0
Government 2.0 and Public Servants 2.0Laurel Papworth
 
Social Media and Travel writers
Social Media and Travel writersSocial Media and Travel writers
Social Media and Travel writersLaurel Papworth
 
Social networks-currency-revenue-1222558615096989-9
Social networks-currency-revenue-1222558615096989-9Social networks-currency-revenue-1222558615096989-9
Social networks-currency-revenue-1222558615096989-9Alina Munteanu
 
Social Networks Monetized Revenue
Social Networks Monetized RevenueSocial Networks Monetized Revenue
Social Networks Monetized RevenueLaurel Papworth
 

Similaire à Becoming An Influencer (10)

The Social Enterprise
The Social EnterpriseThe Social Enterprise
The Social Enterprise
 
2 day coursework outlines for Singapore DoD
2 day coursework outlines for Singapore DoD2 day coursework outlines for Singapore DoD
2 day coursework outlines for Singapore DoD
 
Future of Social Media Travel and Tourism
Future of Social Media Travel and TourismFuture of Social Media Travel and Tourism
Future of Social Media Travel and Tourism
 
Social Media Marketing Campaign
Social Media Marketing CampaignSocial Media Marketing Campaign
Social Media Marketing Campaign
 
Local Government Social Media Politics LGPRA Coogee
Local Government Social Media Politics LGPRA CoogeeLocal Government Social Media Politics LGPRA Coogee
Local Government Social Media Politics LGPRA Coogee
 
Clubs nsw gold coast social media presentation
Clubs nsw gold coast social media presentationClubs nsw gold coast social media presentation
Clubs nsw gold coast social media presentation
 
Government 2.0 and Public Servants 2.0
Government 2.0 and Public Servants 2.0Government 2.0 and Public Servants 2.0
Government 2.0 and Public Servants 2.0
 
Social Media and Travel writers
Social Media and Travel writersSocial Media and Travel writers
Social Media and Travel writers
 
Social networks-currency-revenue-1222558615096989-9
Social networks-currency-revenue-1222558615096989-9Social networks-currency-revenue-1222558615096989-9
Social networks-currency-revenue-1222558615096989-9
 
Social Networks Monetized Revenue
Social Networks Monetized RevenueSocial Networks Monetized Revenue
Social Networks Monetized Revenue
 

Plus de Laurel Papworth

Facebook and Twitter for Business Course Notes USYD
Facebook and Twitter for Business Course Notes USYDFacebook and Twitter for Business Course Notes USYD
Facebook and Twitter for Business Course Notes USYDLaurel Papworth
 
Social Media, Big Data and Oracle #Cloudworld
Social Media, Big Data and Oracle #CloudworldSocial Media, Big Data and Oracle #Cloudworld
Social Media, Big Data and Oracle #CloudworldLaurel Papworth
 
What is a Facebook Share or retweet worth? Social Media Revenue
What is a Facebook Share or retweet worth? Social Media RevenueWhat is a Facebook Share or retweet worth? Social Media Revenue
What is a Facebook Share or retweet worth? Social Media RevenueLaurel Papworth
 
AIPP Australian Institute of Professional Photography social media presentation
AIPP Australian Institute of Professional Photography social media presentationAIPP Australian Institute of Professional Photography social media presentation
AIPP Australian Institute of Professional Photography social media presentationLaurel Papworth
 
9 steps social media strategy
9 steps social media strategy9 steps social media strategy
9 steps social media strategyLaurel Papworth
 
CIO Council SAUG Melb Nov 2011
CIO Council SAUG Melb Nov 2011CIO Council SAUG Melb Nov 2011
CIO Council SAUG Melb Nov 2011Laurel Papworth
 
Social media and social economy
Social media and social economySocial media and social economy
Social media and social economyLaurel Papworth
 
Social media and mutuals banks credit unions
Social media and mutuals banks credit unionsSocial media and mutuals banks credit unions
Social media and mutuals banks credit unionsLaurel Papworth
 
Adtech tokyo laurel papworth
Adtech tokyo laurel papworthAdtech tokyo laurel papworth
Adtech tokyo laurel papworthLaurel Papworth
 
Social media small medium businesss masterclass.key
Social media small medium businesss masterclass.keySocial media small medium businesss masterclass.key
Social media small medium businesss masterclass.keyLaurel Papworth
 
Social Media for Politics
Social Media for PoliticsSocial Media for Politics
Social Media for PoliticsLaurel Papworth
 
Social Media Monetization Connect Now
Social Media Monetization Connect NowSocial Media Monetization Connect Now
Social Media Monetization Connect NowLaurel Papworth
 
Social Media for Events and Conference Organisers
Social Media for Events and Conference OrganisersSocial Media for Events and Conference Organisers
Social Media for Events and Conference OrganisersLaurel Papworth
 
Social Media And Building Tv Audiences Communities
Social Media And Building Tv Audiences CommunitiesSocial Media And Building Tv Audiences Communities
Social Media And Building Tv Audiences CommunitiesLaurel Papworth
 
Social Freelance Jobs & Open Outsource
Social Freelance Jobs & Open OutsourceSocial Freelance Jobs & Open Outsource
Social Freelance Jobs & Open OutsourceLaurel Papworth
 
COURSEWARE: Social Media and PR Crisis Communication
COURSEWARE: Social Media and PR Crisis CommunicationCOURSEWARE: Social Media and PR Crisis Communication
COURSEWARE: Social Media and PR Crisis CommunicationLaurel Papworth
 
Twitter for Business and AdTech Sydney
Twitter for Business and AdTech SydneyTwitter for Business and AdTech Sydney
Twitter for Business and AdTech SydneyLaurel Papworth
 
Social media for accountants
Social media for accountantsSocial media for accountants
Social media for accountantsLaurel Papworth
 
Education: Profile and Identity online
Education: Profile and Identity onlineEducation: Profile and Identity online
Education: Profile and Identity onlineLaurel Papworth
 

Plus de Laurel Papworth (19)

Facebook and Twitter for Business Course Notes USYD
Facebook and Twitter for Business Course Notes USYDFacebook and Twitter for Business Course Notes USYD
Facebook and Twitter for Business Course Notes USYD
 
Social Media, Big Data and Oracle #Cloudworld
Social Media, Big Data and Oracle #CloudworldSocial Media, Big Data and Oracle #Cloudworld
Social Media, Big Data and Oracle #Cloudworld
 
What is a Facebook Share or retweet worth? Social Media Revenue
What is a Facebook Share or retweet worth? Social Media RevenueWhat is a Facebook Share or retweet worth? Social Media Revenue
What is a Facebook Share or retweet worth? Social Media Revenue
 
AIPP Australian Institute of Professional Photography social media presentation
AIPP Australian Institute of Professional Photography social media presentationAIPP Australian Institute of Professional Photography social media presentation
AIPP Australian Institute of Professional Photography social media presentation
 
9 steps social media strategy
9 steps social media strategy9 steps social media strategy
9 steps social media strategy
 
CIO Council SAUG Melb Nov 2011
CIO Council SAUG Melb Nov 2011CIO Council SAUG Melb Nov 2011
CIO Council SAUG Melb Nov 2011
 
Social media and social economy
Social media and social economySocial media and social economy
Social media and social economy
 
Social media and mutuals banks credit unions
Social media and mutuals banks credit unionsSocial media and mutuals banks credit unions
Social media and mutuals banks credit unions
 
Adtech tokyo laurel papworth
Adtech tokyo laurel papworthAdtech tokyo laurel papworth
Adtech tokyo laurel papworth
 
Social media small medium businesss masterclass.key
Social media small medium businesss masterclass.keySocial media small medium businesss masterclass.key
Social media small medium businesss masterclass.key
 
Social Media for Politics
Social Media for PoliticsSocial Media for Politics
Social Media for Politics
 
Social Media Monetization Connect Now
Social Media Monetization Connect NowSocial Media Monetization Connect Now
Social Media Monetization Connect Now
 
Social Media for Events and Conference Organisers
Social Media for Events and Conference OrganisersSocial Media for Events and Conference Organisers
Social Media for Events and Conference Organisers
 
Social Media And Building Tv Audiences Communities
Social Media And Building Tv Audiences CommunitiesSocial Media And Building Tv Audiences Communities
Social Media And Building Tv Audiences Communities
 
Social Freelance Jobs & Open Outsource
Social Freelance Jobs & Open OutsourceSocial Freelance Jobs & Open Outsource
Social Freelance Jobs & Open Outsource
 
COURSEWARE: Social Media and PR Crisis Communication
COURSEWARE: Social Media and PR Crisis CommunicationCOURSEWARE: Social Media and PR Crisis Communication
COURSEWARE: Social Media and PR Crisis Communication
 
Twitter for Business and AdTech Sydney
Twitter for Business and AdTech SydneyTwitter for Business and AdTech Sydney
Twitter for Business and AdTech Sydney
 
Social media for accountants
Social media for accountantsSocial media for accountants
Social media for accountants
 
Education: Profile and Identity online
Education: Profile and Identity onlineEducation: Profile and Identity online
Education: Profile and Identity online
 

Dernier

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMESafe Software
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityPrincipled Technologies
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProduct Anonymous
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)wesley chun
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...apidays
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingEdi Saputra
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1
 
HTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation StrategiesHTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation StrategiesBoston Institute of Analytics
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businesspanagenda
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherRemote DBA Services
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAndrey Devyatkin
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyKhushali Kathiriya
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...apidays
 
Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024SynarionITSolutions
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?Igalia
 

Dernier (20)

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
HTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation StrategiesHTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation Strategies
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 

Becoming An Influencer

  • 1. Social Media BECOMING AN INFLUENCER © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 2. Social Media Building Your Reputation Becoming an Influencer online and off © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 3. Social Media slideshare.net/SilkCharm © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 4. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 5. Social Media FIRST THING IN GOOGLE SEARCH © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 6. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 7. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 8. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 9.
  • 10. Social Media Blogging Video, Text, Photos, Presentations, PDFs © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 11. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 12. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 13. Social Media BLOGS ARE ONE TO MANY, MEDIA IN ISOLATION © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 14. Social Media BUILDING AN AUDIENCE IS AN ISSUE © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 15. Social Media 90:9:1 Rule DR JAKOB NIELSEN © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 16. Social Media SOURCE: FORRESTER RESEARCH & ASIA PACIFIC TECHNOGRAPHICS® SURVEY, Q2 2008 © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 17. Social Media Connecting Take your content out to the network © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 18. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 19. Social Media IN YOUR HANDS PHOTO:TECHMARKETING © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 20. Social Media HOFSTRA.EDU © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 21. Social Media GATED COMMUNITIES DISTRIBUTE DIFFERENTLY © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 22. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 23. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 24. Social Media OVERLAPPING NETWORKS © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 25. Social Media OVERLAPPING NETWORKS © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 26. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 27. Social Media FF FEEDS FACEBOOK FRIENDFEED.COM © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 28. Social Media BLOGSEARCH.GOOGLE.COM © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 29. Social Media GOOGLE.COM/IGOOGLE © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 30. Social Media USERNAMECHECK.COM © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 31. Social Media CLAIMID © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 32. Social Media Social Economy Beyond videos and chat © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 33. Social Media P2P BANKING P2P Banking © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 34. Lending Club Social Finance Application Leveraging OpenSocial SOCIAL NETWORK FINANCE Retrieve Get Information Distribution User Benefits 1. Borrowers leverage their network of relationships to finance new projects 2. Lenders lend to borrowers they trust from their community 3. Distribution across networks helps matching lenders with borrowers
  • 35. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 36. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 37. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 38. Social Media Summary If you have something to say, say it blog, YouTube, Flickr, Podcast Connect and share your voice and passion LinkedIn, Facebook, Twitter Social Media Monitor your Reputation Usernamecheck, Blogsearch, iGoogle, Social Economy Build profile for the future © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
  • 39. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com

Notes de l'éditeur