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Local Government Social Media Politics LGPRA Coogee

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Laurel Papworth
Laurel Papworth

Presentation i gave on social media to PR professionals in Local Government. Local Gov.

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Social Media Social Networks SOCIAL MEDIA: LGPRA 2010 AND COMMUNITY ENGAGEMENT PHOTO:LAUREL PAPWORTH laurelpapworth.com
Social Media Social Networks Media Landscape laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks Twitter is not Facebook Facebook Status updates Testimonials I am going, I am feeling Social Search How do I? Who is? Distribution of links http://bit.ly Discussions with @people Hot topics #tags laurelpapworth.com
Social Media Social Networks T h e F u t u r e ? laurelpapworth.com
Social Media Social Networks Return on Investment ROI vs Cost of Inaction COI laurelpapworth.com
Social Media Social Networks Return On Investment Loyalty ROI: visit a site 9x more stay 5x as long (Source: McKinsey) Brand ROI: 4x un-aided brand recall (Source: NFO) Acquisition ROI: $0-10 vs. $10-$400 per customer acquisition Support ROI: 5x-10x more cost effective than phone support Meet Offline (Center for Digital Futures) One fifth (20.3%) meet at least once a year laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks All companies can be affected realtime laurelpapworth.com
Social Media Social Networks Affecting Stocks laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks Tools laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks b3m laurelpapworth.com
Social Media Social Networks GATED COMMUNITIES DISTRIBUTE DIFFERENTLY laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks Facebook: Viral Touchpoints • Mini-Feed • News-Feed • Requests/Invites • Notifications • Email • Shared Items • Profile Page App Discovery • Application Directory laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks Widgets • Widgets • Gadgets • Facebook Apps • iPhone Apps laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks EcoSystem and Hub and Spokes laurelpapworth.com
Social Media Social Networks Hub & Spoke laurelpapworth.com
Social Media Social Networks Hub & Spoke laurelpapworth.com
Social Media Social Networks Hub & Spoke laurelpapworth.com
Social Media Social Networks Hub & Spoke laurelpapworth.com
Social Media Social Networks Hub & Spoke laurelpapworth.com
Social Media Social Networks Ripple Not Broadcast laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks Strategy vs Campaign laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks SOCIAL MEDIA: MARKETING CAMPAIGN AND COMMUNITY ENGAGEMENT PHOTO:LAUREL PAPWORTH laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks Listen • Facebook friends lists, gated, • Twitter rituals #tags @replies HT and RT • Blog topic tone connections politics • Forums badges, identity trust laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks Content • Video, Podcasts, Multimedia blogs, Slideshare powerpoint, rich material • Flesh out Profile to prove Identity and increase Reputation and Trust. Show Purpose and Value. • This is not your product material (see Promotion) laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks Discuss • Building Relationships • Joining Groups • Becoming known to Bloggers • Supporting not raiding laurelpapworth.com
Social Media Social Networks Blogger Relations • Be relevant. • Personalize. • Make it easy. • Schwag is good. Events maybe. • Be persistent. • Reciprocate. laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks Promote • Social Media Press Release • Widgets • RSS and API • (see Discuss) laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks Measure • Reach - how many people saw your stuff? • Exposure -how many people read conversations? • Velocity - how fast did it move through networks? • Sentiment - how (un)popular was your brand? • Adapt - recommendation value • Ecosystem - developers laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks Laurel Papworth •slides at http://slideshare.net/silkcharm •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm reference laurelpapworth.com

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  3. free to air tv in trouble dropping ratings
  10. RocketOn Webling SMH video overlay 3D
  12. ROI
  19. real time conversations (not dead content like YouTube) mean that stocks can be watched against conversations.
  23. TAT augmented reality facial recognition movie
  25. social media content portal blogs
  27. Facebook
  28. Zuckerberg Facebook
  29. Facebook Australia Statistics 8 million
  31. Widgets
  32. Web 3.0
  42. velocity time chain reaction social media timeline
  44. online community fundamental features strategy campaign steps
  45. online community fundamental features strategy campaign steps
  46. online community fundamental features strategy campaign steps
  47. online community fundamental features strategy campaign steps
  53. Reputation management
  56. Blogger Relations