Long dismissed as the realm of sci-fi, artificial intelligence (AI) and machine learning have finally arrived and their potential to disrupt every industry is quickly becoming apparent. Though they work in tandem, there is a distinction to be made between the two; AI is the ability of machines to mimic human intelligence, while machine learning is the ability of computers to learn from gathered data. Despite Elon Musk’s cautions, over the next two years AI will be pervasive in everything from household appliances to digital assistants, and yes, even your website and content!

2. Artificial Intelligence (AI) &
Machine Learning : Are You
Ready?
© SilverTech, Inc. 2017

3. 1996
Founded
In 75+
Crew
members
80+
Average Active
Projects

4. The Seven Steps to Successful Persona Creation
Our Work
We believe in the Three C’s
Clients
Crew
Company
CMS
Content Management
Systems
MA
Marketing Automation &
Journey Management
CRM
Salesforce
PARTNERSTECHNOLOGY
SEAMLESS INTEGRATIONS SHARING DATA

5. Agenda
1. What is Artificial Intelligence?
2. The Future of AI & Machine
Learning
3. Use Cases & Examples of AI in
Marketing
4. Getting Started with AI – It’s Easier
Than You Think

6. Source: HubSpot

7. KEY TAKEAWAY
“By 2020, 20% of companies will
dedicate workers to monitor and guide
neural networks.”
Gartner

8. What is Artificial Intelligence (AI) ?
© SilverTech, Inc. 2017
01

9. The Seven Steps to Successful Persona Creation
ELIZA & Parry
We believe in the Three C’s
Clients
Crew
Company
Image Source: The Atlantic

11. The Seven Steps to Successful Persona Creation
AlphaGo
Image Source: Wired

12. Machine Learning
Machine Learning (ML) is “a current application of AI
based around the idea that we should really just be
able to give machines access to data and let them
learn for themselves.”

13. Deep Learning
Deep learning describes computational processes
build to mimic the human mind’s neural networks and
allows for nonlinear analysis.

14. Image Source: Hackernoon

15. Natural Language Processing
Natural Language Processing is “a way for computers
to analyze, understand, and derive meaning from
human language in a smart and useful way.”

16. Natural Language Generation
Natural Language Generation “assess the data to
identify what is important and interesting to a specific
audience, then automatically transforms those insights
into...insightful communications.”

17. Image Source: Narrative Science

18. Visual Recognition

19. KEY TAKEAWAY
“Machine learning and artificial
intelligence have phenomenal potential
to simplify, accelerate, and improve many
aspects of our lives.”
Tony Bradley, Forbes

20. The Future of AI & Machine
Learning
© SilverTech, Inc. 2017
02

21. Image Source:
Topbots

23. Image Source: Vanity Fair

24. KEY TAKEAWAY
“Everything we love about civilization is a product of
intelligence, so amplifying our human intelligence with
artificial intelligence has the potential of helping
civilization flourish like never before – as long as we
manage to keep the technology beneficial.”
Max Tegmark, President of the Future of Life Institute

25. Use Cases & Examples of AI
in Marketing
© SilverTech, Inc. 2017
03

27. Content
Image source: HubSpot

28. Website Design

29. Search

30. Social Media

31. Ad Buying
Image source: Albert

32. Fraud Prevention

33. Pricing

34. HubSpot – Scaling Inbound
Content Strategy, Image Source: HubSpot

35. HubSpot – Scaling Inbound
Predictive Lead Scoring, Image Source: HubSpot

36. Salesforce Einstein
Einstein Image Source: Salesforce

37. Getting Started with AI
© SilverTech, Inc. 2017
04

38. Image Source: Time

39. Source: HubSpot

40. Amazon Echo

41. KEY TAKEAWAY
“Today’s marketers need to prepare for the
AI revolution and understand how they can
use it to enhance customer experiences in
our increasingly digital world.”
Ekaterina Walter, Forbes

42. How to Keep Your Marketing Job Through
the AI Revolution
1.Self-Learner
2.Problem Identifier
3.Computational Thinker
4.Renewed Creative
5.Open-Minded Thinker
Ekaterina Walter, Forbes

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