Understanding user behaviour Data source: [Sample] Google Analytics Data

1. Pages Performance - What do Users see when they are on the website?
Page Title Users Unique Pageviews Bounce Rate % Exit
Home 20,608 28,012 38.81% 32.59%
Google Online Store 8,710 9,796 65.76% 64.43%
Apparel | Google Mer… 7,056 9,759 62.52% 29.57%
Men's / Unisex | App… 6,375 12,394 42.42% 12.51%
Shopping Cart 5,320 6,752 36.14% 11.2%
YouTube | Shop by B… 5,202 6,643 59.66% 31.47%
New | Google Merch… 5,199 8,429 41.02% 18.16%
The Google Merchan… 4,813 7,781 20.87% 9.74%
Store search results 4,254 6,079 57.83% 21.78%
Bags | Lifestyle | Goo… 3,717 5,798 50.74% 14.21%
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Users New Users
0 10K 20K 30K 40K
Home
Google Online Store
Apparel | Google Merchandise
Store
Men's / Unisex | Apparel | Google
Merchandise Store
Shopping Cart
Search Term Pageviews
gopher 3
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Top Search Terms - What do Users search on the site?
1 Jan 2020 - 31 Dec 2020 ▼
User Behaviour Repo
Users
545,224
-7.6%
Unique Pageviews
2,300,225
-12.8%
Pageviews
3,685,040
0.1%
Avg. Session Duration
00:03:06
4.8%
% Exit
20.91%
-7.4%
Bounce Rate
46.12%
7.1%
Avg. Time on Page
00:00:49
-5.0%
New vs. Returning Visitors
New Visitor Returning Visitor
16%
84%
1
1
1 232,419
232,419
232,419
Users by Location
male female
38.5%
61.5%
Users by Demographics
Which page is the most popular?
0 0.5 1 1.5 2 2.5 3
gopher
Page Pageviews Sessions Pages / Session Avg. Time on Page
/home 41,334 28,875 1.43 00:01:32
/basket.html 19,710 1,270 15.52 00:00:45
/store.html 14,379 1,599 8.99 00:00:39
/google+redesig… 12,297 86 142.99 00:00:22
/google+redesig… 11,755 1,605 7.32 00:00:51
/google+redesig… 9,765 4,588 2.13 00:01:11
/google+redesig… 8,620 1,510 5.71 00:01:01
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desktop mobile tablet
29.8%
68.4%
Users by Device Category
Product Quantity % Δ Unique Purchases % Δ Avg. QTY % Δ Avg. Price % Δ Product Revenue % Δ
Google Heathered Pom B… 122 1,255.6% 113 1,783.3% 1.08 -28.0% $12.47 -16.9% $1,521 1,026.7%
Super G Unisex Joggers 98 - 94 - 1.04 - $31.26 - $3,063.6 -
Google Laptop and Cell P… 295 278.2% 89 36.9% 3.31 176.2% $2.92 -2.4% $862.2 269.3%
Google Zip Hoodie F/C 100 203.0% 87 163.6% 1.15 14.9% $54.96 -8.4% $5,496 177.6%
Google F/C Longsleeve C… 74 64.4% 73 69.8% 1.01 -3.1% $29.11 -6.8% $2,154 53.2%
Google Canteen Bottle Bla… 118 100.0% 73 421.4% 1.62 -61.6% $20.42 -14.9% $2,409.6 70.2%
Google Camp Mug Ivory 83 69.4% 72 111.8% 1.15 -20.0% $12.25 -5.7% $1,016.6 59.7%
Google Sunglasses 106 -34.2% 72 -19.1% 1.47 -18.6% $3.4 -2.8% $360.5 -36.0%
YouTube Twill Sandwich … 83 36.1% 69 23.2% 1.2 10.4% $12.31 -5.3% $1,021.8 28.9%
Google Pen White 155 43.5% 66 65.0% 2.35 -13.0% $1.66 -5.4% $256.55 35.7%
Grand total 8,851 71.3% 5,860 107.5% 1.51 -17.5% $14.55 18.8% $128,823.61 103.4%
…
Top 10 Products - What do Users purchase? And how many times?