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Whats the point? Two case studies of introducing digital in-gallery experiences
1. WHAT’S THE POINT?
Two Case Studies of Introducing
Digital In-Gallery Experiences
Museums and the Web 2015
Silvia Filippini-Fantoni
@silviaff20
@imamuseum
Director of Interpretation,
Media, and Evaluation
Margaret Collerd Sternbergh
@margienchargie
@phillipsmuseum
Manager of Digital & In-Gallery
Interpretation
Vivian Djen
Marketing Communications Editor
2. • Washington, DC
• Founded 1921
• Modern and Contemporary
• 65 full-time staff
• Mission:
“An intimate museum
combined with an
experiment station”
3. • Indianapolis, Indiana
• Founded 1883
• Encyclopedic collection
of 54,000 works
spanning 5,000 years
• 152 acres of land
(gardens and park)
• 2 historic homes
• 184 full-time staff
• Visitor-centricity
4. WHAT’S THE POINT?
Face to Face: The Neo-
Impressionist Portrait
IMA
June 15-September 17, 2014
Neo-Impressionism and the
Dream of Realities: Painting,
Poetry, Music
The Phillips Collection
September 27, 2014-January 11, 2015
8. WHAT’S THE POINT?
TOP-DOWN APPROACH
New collaborative exhibition
development model
- Core team: curator, an
interpretation specialist, an
evaluator, a designer, and
an exhibition manager
Old model
New model
9. WHAT’S THE POINT?
TOP-DOWN APPROACH
New collaborative exhibition
development model
- Big idea: identification of
the main thesis and
learning outcomes
10. WHAT’S THE POINT?
TOP-DOWN APPROACH
New collaborative exhibition
development model
- Evaluation: carried out at
multiple stages
13. WHAT’S THE POINT?
HIGHER VISITORS’ SATISFACTION BETTER COMMUNICATION OF KEY MESSAGES
BETTER INTEGRATION OF INTERPRETIVE TOOLS
40-60% 60% 30-50% 30-50%
14. WHAT’S THE POINT?
GROUND-UP APPROACH
Starting with smaller experiments and building on existing
structures and programs
- One-time experiments: monthly Phillips after 5 event
with crowd eager to experiment with technology
- Long-term project: uCurate as part of Made in the USA
23. WHAT’S THE POINT?
POINTILLIZE YOURSELF: OBJECTIVES
• Engaging visitors of all ages
• Support social interaction
among visitors
• Promote the exhibition via
sharing
• Promote a positive attitude
toward the IMA as an
engaging institution
24. WHAT’S THE POINT?
VISITING WITH OTHERS
71%
VISITORS AGED 45+
59% younger visitors more likely to use it
AVERAGE SATISFACTION
4.73/5
USAGE
61% of exhibition visitors
777 SURVEYS
30 INTERVIEWS
777 surveys
30 Interviews
26. WHAT’S THE POINT?
VISITOR INTEREST
92% of visitors would participate in the future
IMPRESSIONS
919,461 on Facebook, Instagram, and Twitter
USAGE
15% of exhibition visitors
MEASURABLE OUTCOMES
DESCRIPTIONS
“fun” “easy” “not overdone” “should be done sparingly”
27. WHAT’S THE POINT?
13 IN-GALLERY INTERVIEWS
3 QUESTIONS
● What can you tell me about using the app?
● Would you participate in something like this in the
future? Why or Why not?
● Do you think museums should offer participatory
experiences like this? Why or Why not?
36. WHAT’S THE POINT?
POINTILLIZE YOURSELF: LESSONS LEARNED
• Positive feedback confirmed
the need for more interaction
• Sharing on Facebook via the
app was limited (4% of total
users)
• Confirmed the success of the
exhibition development
process
• Installation in Star Studio and
permanent collection
40. WHAT’S THE POINT?
CONCLUSIONS:
What’s the point?
- Small projects can be a starting point
for any institution
- Structure needed to make things
happen long term
41. Margaret Collerd Sternbergh
@margienchargie
The Phillips Collection
Manager of Digital & In-Gallery
Interpretation
msternbergh@phillipscollection.org
WHAT’S THE POINT?
Silvia Filippini-Fantoni
@silviaff20
Indianapolis Museum of Art
Director of Interpretation, Media,
and Evaluation
sfantoni@imamuseum.org