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User Experience New Trends – Remaining Challenges (2011)
1. User Experience
New Trends – Remaining Challenges
Silvia C. Zimmermann
CEO & Lead Experience Designer
President UPA International
@ Infopress Montreal, 28.09.2011
3. „Usability is the extend to which a product can be used
by specified users in a specified context of use to achieve
specified goals with effectiveness, efficiency, and satisfaction.”
4. „Usability Testing (UT) is a formal method by which we obtain
objective and subjective qualitative data on the usability of
software, hardware, products and services. UT measures the
effectiveness, the efficiency and the satisfaction of users in a
particular environment or context of use.”
5. „User Experience (UX) is about a person’s perception and
responses resulting from the use of a product, system or
service.”
Emotions, beliefs, preferences, perceptions, responses, behaviors and accomplishments that occur
before, during and after the use.
6. UX Testing
Bild von Tesla
„360o User Experience Research requires explicit as well as
implicit testing methods.”
10. 7 Trends
Consumer Trends Paradigm Shift Social Media Social Innovation
Fluid Experiences Context Aware Computing Smart Objects
11. Trend 1: Consumer Trends 2015
Easy Access Cool Convenience Deep Support Retro Selfness Neo Nature "
Downshifting Mobile Markets Female Shift High Touch Casual Gaming
Identity Consumption New Family Values High End-Design Creative
Consumption
12.
13. Trend 2: Paradigm Shift
Thank you Flicker: Chelsea Faith
Source: Ethan Zuckerman
15. Thank you Flicker: escapedtowisconsin
More than 500 million active users 50% of our active users log
on to Facebook in any given day Average user has 130 to 170
friends People spend over 700 billion minutes per month on
Facebook There are more than 250 million active users
currently accessing Facebook through their mobile devices.
16. What is the average number of strong ties a person has?
17. Software and tools have not changed the basics of social
science. Relationships are fundamental to the development of
human beings. The internet will be rebuild around people.
Networks will continue to influence our decision making
process.
18.
19. Thank you Flicker: GlobalCitizen01
Trend 4: Social Innovation /
Crowdsourcing
