Smart Cow Feature presentation May 23
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Smart Cow Marketing is a digital marketing agency based in Croydon, London that has been operating for over 15 years. They offer a range of digital marketing services including web design, SEO, social media, and video marketing. The agency works with ambitious businesses to deliver targeted digital marketing campaigns and help clients attract quality leads through strategies like content marketing and paid advertising.
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Smart Cow Feature presentation May 23
- 1. Smart Cow Marketing Digital Marketing Agency Become a lead generation magnet! Smart Cow works with ambitious firms with targeted goals looking for trusted delivery of digital marketing campaigns.
- 2. OUR TEAM Meet our Digital Professionals Team Values: TRUST, QUALITY and THOUGHT LEADERSHIP Account Director & Content Creator Louise Gough CEO & Technical Director Simon Cripps Web Developer & Graphic Designer Gray Okenge Videographer Thomas Cripps
- 3. ABOUT SMART COW MARKETING Our business is growing your business… Need to bring your business into the digital age? Smart Cow Marketing, based in Croydon, London, is here for you! We've been putting our digital know-how and marketing expertise to use for over 15 years now. We offer everything from web design and development through to tailored digital marketing campaigns including SEO management, pay per click advertising, email marketing, social media outreach and video content creation. Whether you're a small or medium sized company, your business deserves the best online presence possible. QUALITY
- 4. ABOUT SMART COW MARKETING Our business is growing your business… Need to bring your business into the digital age? Smart Cow Marketing, based in Croydon, London, is here for you! We've been putting our digital know-how and marketing expertise to use for over 15 years now. We offer everything from web design and development through to tailored digital marketing campaigns including SEO management, pay per click advertising, email marketing, social media outreach and video content creation. Whether you're a small or medium sized company, your business deserves the best online presence possible. THOUGHT LEADERSHIP
- 5. ABOUT SMART COW MARKETING Our business is growing your business… Need to bring your business into the digital age? Smart Cow Marketing, based in Croydon, London, is here for you! We've been putting our digital know-how and marketing expertise to use for over 15 years now. We offer everything from web design and development through to tailored digital marketing campaigns including SEO management, pay per click advertising, email marketing, social media outreach and video content creation. Whether you're a small or medium sized company, your business deserves the best online presence possible. TRUST
- 6. YOU ASK WE ANSWER DIGITAL MARKETING QUESTIONS Place your Project 01 here Place your Project 02 here Place your Project 03 here How Much is a Website Place your Project 05 here Place your Project 06 here
- 7. ABOUT SMART COW MARKETING Our business is growing your business… Need to bring your business into the digital age? Smart Cow Marketing, based in Croydon, London, is here for you! We've been putting our digital know-how and marketing expertise to use for over 15 years now. We offer everything from web design and development through to tailored digital marketing campaigns including SEO management, pay per click advertising, email marketing, social media outreach and video content creation. Whether you're a small or medium sized company, your business deserves the best online presence possible. HOW MUCH IS IT TO LAUNCH A NEW WEBSITE? TheImportanceofInvesting inyouronlinepresence
- 8. Website calculator How Much is a Website The Importance of Investing in Your Business's Online Presence Your only online real estate Not just about good looks Experience and Knowledge Technology and Support Delivering results for 13 years
- 10. YOU ASK WE ANSWER DIGITAL MARKETING QUESTIONS Place your Project 01 here Place your Project 02 here Place your Project 03 here How Much is a Website Place your Project 05 here Place your Project 06 here
- 11. ABOUT SMART COW MARKETING Our business is growing your business… Need to bring your business into the digital age? Smart Cow Marketing, based in Croydon, London, is here for you! We've been putting our digital know-how and marketing expertise to use for over 15 years now. We offer everything from web design and development through to tailored digital marketing campaigns including SEO management, pay per click advertising, email marketing, social media outreach and video content creation. Whether you're a small or medium sized company, your business deserves the best online presence possible. CAN YOU GET ME TO THE TOP OF GOOGLE? TheImportanceofSearchEngineOptimisation(SEO)
- 12. WHY SMART COW? SEARCH ENGINE OPTIMISATION (SEO)
- 13. WHY SMART COW? Can You Get Me to the Top of Google? The Importance of Search Engine Optimization (SEO) Position Increase with Smart Cow Helping (15 Months)
- 14. WHY SMART COW? Can You Get Me to the Top of Google? The Importance of Search Engine Optimization (SEO) Position Decrease once Smart Cow Leaves (5 Months)
- 15. 01. Web design Innovative, optimised and visually stunning websites reflecting your brand. 02. SEO Attract leads to your website with a tailored Search Engine Optimisation strategy. 03. Social Media Custom-made social media campaigns that reach and engage with your target audience FREE WEBSITE AUDIT
- 16. YOU ASK WE ANSWER DIGITAL MARKETING QUESTIONS Place your Project 01 here Place your Project 02 here Place your Project 03 here How Much is a Website Place your Project 05 here Place your Project 06 here
- 17. 01. Web design Innovative, optimised and visually stunning websites reflecting your brand. 02. SEO Attract leads to your website with a tailored Search Engine Optimisation strategy. 03. Social Media Custom-made social media campaigns that reach and engage with your target audience WHAT IS THE BEST WAY TO GET QUALITY LEADS?
- 19. CASE STUDY Results Visitor growth, quality leads, reduction in cost per conversion from £220 to £55 per lead.
- 20. SMART COW SERVICES Our Core Digital Marketing Services Digital marketing gets your business in front of the right people. By creating tailored content with effective keywords, you can target people actively searching for your products or services. 01. Web design Innovative, optimised and visually stunning websites reflecting your brand. 02. SEO Attract leads to your website with a tailored Search Engine Optimisation strategy. 03. Social Media Custom-made social media campaigns that reach and engage with your target audience
- 21. YOU ASK WE ANSWER DIGITAL MARKETING QUESTIONS Place your Project 01 here Place your Project 02 here Place your Project 03 here How Much is a Website Place your Project 05 here Place your Project 06 here
- 22. 01. Web design Innovative, optimised and visually stunning websites reflecting your brand. 02. SEO Attract leads to your website with a tailored Search Engine Optimisation strategy. 03. Social Media Custom-made social media campaigns that reach and engage with your target audience CAN YOU MANAGE OUR SOCIAL MEDIA? The Importance of Goal Setting and Strategic Planning
- 23. 01. Web design Innovative, optimised and visually stunning websites reflecting your brand. 02. SEO Attract leads to your website with a tailored Search Engine Optimisation strategy. 03. Social Media Custom-made social media campaigns that reach and engage with your target audience CAN YOU MANAGE OUR SOCIAL MEDIA? The Importance of Goal Setting and Strategic Planning
- 24. YOU ASK WE ANSWER DIGITAL MARKETING QUESTIONS Place your Project 01 here Place your Project 02 here Place your Project 03 here How Much is a Website Place your Project 05 here Place your Project 06 here
- 25. 01. Web design Innovative, optimised and visually stunning websites reflecting your brand. 02. SEO Attract leads to your website with a tailored Search Engine Optimisation strategy. 03. Social Media Custom-made social media campaigns that reach and engage with your target audience WHAT IS THE MOST COST-EFFECTIVE FORM OF DIGITAL MARKETING?
- 26. 01. Web design Innovative, optimised and visually stunning websites reflecting your brand. 02. SEO Attract leads to your website with a tailored Search Engine Optimisation strategy. 03. Social Media Custom-made social media campaigns that reach and engage with your target audience WHAT IS THE MOST COST- EFFECTIVE MARKETING APPROACH? The Power and Benefits of Email Marketing
- 27. 01. Web design Innovative, optimised and visually stunning websites reflecting your brand. 02. SEO Attract leads to your website with a tailored Search Engine Optimisation strategy. 03. Social Media Custom-made social media campaigns that reach and engage with your target audience
- 28. YOU ASK WE ANSWER DIGITAL MARKETING QUESTIONS Place your Project 01 here Place your Project 02 here Place your Project 03 here How Much is a Website Place your Project 05 here Place your Project 06 here
- 29. 01. Web design Innovative, optimised and visually stunning websites reflecting your brand. 02. SEO Attract leads to your website with a tailored Search Engine Optimisation strategy. 03. Social Media Custom-made social media campaigns that reach and engage with your target audience WHAT IS THE MOST POWERFUL FORM OF DIGITAL MARKETING?
- 30. 01. Web design Innovative, optimised and visually stunning websites reflecting your brand. 02. SEO Attract leads to your website with a tailored Search Engine Optimisation strategy. 03. Social Media Custom-made social media campaigns that reach and engage with your target audience VIDEO MARKETING
- 31. SMART COW SERVICES Our Core Digital Marketing Services Digital marketing gets your business in front of the right people. By creating tailored content with effective keywords, you can target people actively searching for your products or services. 01. Web design Innovative, optimised and visually stunning websites reflecting your brand. 02. SEO Attract leads to your website with a tailored Search Engine Optimisation strategy. 03. Social Media Custom-made social media campaigns that reach and engage with your target audience
- 32. YOU ASK WE ANSWER DIGITAL MARKETING QUESTIONS Place your Project 01 here Place your Project 02 here Place your Project 03 here How Much is a Website Place your Project 05 here Place your Project 06 here
- 33. 01. Web design Innovative, optimised and visually stunning websites reflecting your brand. 02. SEO Attract leads to your website with a tailored Search Engine Optimisation strategy. 03. Social Media Custom-made social media campaigns that reach and engage with your target audience Any questions?
- 35. 06. Video Marketing Video content to keep visitors on your website longer and give social channels a boost.
- 36. 06. Video Marketing Video content to keep visitors on your website longer and give social channels a boost.
- 37. SEO improvement: Google position Page 1 Web Design & Development with Digital Marketing Strategy. Case Study Project Features Smart Cow marketing worked with Inavate on its digital marketing strategy and brand building to improve awareness of the firm as experts in their field. From redesigning their website and logo, Smart Cow created sales and marketing materials to provide brand consistency. Utilising SEO, the new website has been optimised with regular unique news content added alongside a digital marketing strategy including Google ads PPC, the website is now on page one in search.
- 38. Quality Leads Per Month 284 Digital Marketing Strategy. Case Problem Premium £10k product with no leads from the website. Case Study Strategy Deployed Smart Cow Marketing took an ambitious approach to accelerating Riverside Whisky’s digital marketing to drive leads to the website. Following a comprehensive website audit and improving SEO, the team crafted bespoke Google Ads campaigns with tailored landing pages to entice investors. To build engagement further, Smart Cow created a specific landing page for lead capture along with video content - all integrated seamlessly into the Hubspot CRM system. Plus, blog posts and social media utilised for extra reach!
- 39. Full Service Digital Marketing. Case Study Project Features McKenzies accountants were ready for something new, so they looked no further than Smart Cow Marketing to give them a complete re-brand. An engaging content marketing strategy with regular blog updates for long-term SEO success - all while regularly posting on Google My Business and across social media channels! A brand new logo, website design and content marketing strategy helped to boost brand awareness, improve lead generation and SEO rankings
- 40. Phone Phone: 020 3137 1826 Address Palmerston House 814 Brighton Road Croydon, London Email & Web simon@smart-cow.com www.smartcowmarketing.com HOW WE CAN HELP YOU? Contact and Support.
Notes de l'éditeur
- Right time to wake up and pay attention Stand up Shake your Arm
- Smart cow agency formed in 2009 Following a career in IT where one of the teams I managed delivered the worlds first online life insurance website Workout of offices in Purley Simon CEO and Chief Technical officer Louise as account director and copywritter Gray Web developer and graphic designer Tom Videography Support of contract team HOW MUCH IS A WEBSITE CAN YOU GET ME TO THE TOP OF GOOGLE WHAT IS THE BEST WAY TO GET QUALITY LEADS CAN YOU MANAGE MY SOCIAL MEDIA? WHAT IS THE MOST COST EFFECTIVE MARKETING APPROACH? WHAT IS THE MOST POWERFUL FORM OF DIGITAL MARKETING?
- Goal today is to make it easier for you to refer Smart Cow Best way to answer the most common questions Those are
- How much to launch a new website
- Slide 1 - Title Slide: Title: How Much is a Website? Subtitle: The Importance of Investing in Your Business's Online Presence Website is essential for any business, it’s the new shop window only bit of online real estate that you own. What goes into it is not just the good looks but Marketing experience and knowledge to make pages more attractive to both the user and search engine Smart Cow also has a huge repository of technological tools as well as provides great support, back up
- Slide 4 - The Pricing Calculator: Introducing our pricing calculator on our website, Clear and transparent as we can Fill in the details and can give you a good estimate
- Slide 1 - Title Slide: Title: Can You Get Me to the Top of Google? Subtitle: The Importance of Search Engine Optimization (SEO)
- BEST PLACE TO HIDE A DEAD BODY IS PAGE 2 OF GOOGLE That is where Search Engine Optimisation comes I suspect that most people in the room just have a website that don’t rank for the keywords they would like to be found for and so handing enquiries for work to their competition At Smart Cow, we have a proven track record of improving website rankings for our clients.
- Slide 3 - Our Track Record: Here are a couple of graphs that demonstrate how we improved the ranking and position of a client's website. We like graphs that go up to the right setting to the top of search
- However, We also have graphs that show what happened when a client left and took their marketing in-house – their ranking and position fell rapidly.
- Slide 4 - Our Expertise: We have a wealth of premium tools that allow us to perform a Free website audit to see what it will take to get you to be found
- Slide 1 - Title Slide: Title: What is the Best Way to Get Quality Leads? Subtitle: The Benefits of Pay-Per-Click (PPC) Advertising Slide 2 - Introduction: If you're not being found by potential customers, or even if you are, PPC advertising can help drive new, high-quality leads to your business. At Smart Cow, we're experts in managing PPC campaigns that generate results.
- Slide 3 - The PPC Calculator: Our PPC calculator is an easy tool to help you determine the benefits of launching a PPC campaign. It looks the cost per click, as well as the lifetime value of a client, the quality of your campaign, and how much you're willing to spend. From there, it can calculate your expected profit from a PPC campaign.
- Slide 4 - Quality of Campaign and Site: It's important to note that the quality of how well set up your campaign are and how well optimised your website affect the ROI of your PPC efforts. At our company, we're a certified Google Partner with expertise in managing paid campaigns on both Google and social channels. The two graphs show number of quality leads The cost reduction in getting the quality lead
- Slide 5 - Our Offer: To help jumpstart your PPC efforts, we're offering £400 in free Google ads. This offer is a great chance to see how PPC advertising can benefit your business without investing a lot of money upfront.
- Slide 2 - Introduction: Yes, we can manage your social media.
- However it is only one part of the whole marketing strategy to share your content and we always need to look at your goals to build a strategy for the reason why we do any aspect of marketing. Before post ask why you are doing it and measure how effective it is.
- Slide 2 - Introduction: When it comes to cost-effective marketing, nothing beats email. Not only is it affordable, but it's also highly effective in driving engagement, generating leads, and converting prospects into customers. Slide 3 - Stats on Email Marketing: According to HubSpot, email generates $38 for every $1 spent, making it an incredibly cost-effective marketing channel. In addition, email has a conversion rate of 66%, compared to just >1% for social media and >1% for search engines.
- Slide 4 - Growing Your Lead List: To get the most out of email marketing, it's important to always be growing your lead list. Creating engaging content that speaks directly to your target audience is key to attracting new subscribers who are most likely to buy from you. To ensure your emails are opened and read, it's important to craft effective subject lines. Examples of effective subject lines include "Limited Time Offer" or "Exclusive Invitation." A well-crafted email campaign should include a clear call-to-action, a personalized message, and embedded videos such as testimonial videos to increase engagement.
- Slide 6 - Using Quality Tools: Using quality tools such as HubSpot can enhance the effectiveness of your email marketing efforts. HubSpot offers a free plan that includes email marketing, CRM, and many other features to help you manage your marketing and sales efforts. As a HubSpot partner, we're offering one hour of free support to help you set up and optimize your HubSpot account.
- Among the many forms of digital marketing, video stands out as one of the most Powerful. According to research, over 80% of online content is consumed through video, and people trust video more than other forms of content. Additionally, videos can be used in a variety of ways such as smart production, sales and marketing, live streaming, animation and testimonials. With the right techniques and strategies, businesses can create engaging content that will draw in customers. Embedding videos into newsletters or proposal emails can also help to increase engagement with potential customers. To stay competitive in today's market, businesses need to make sure they are utilizing video in their digital marketing strategy.
- With the right techniques and strategies, businesses can create engaging content that will draw in customers. Embedding videos into newsletters or proposal emails can also help to increase engagement with potential customers. To stay competitive in today's market, businesses need to make sure they are utilizing video in their digital marketing strategy.
- Slide 2 - Introduction: When it comes to cost-effective marketing, nothing beats email. Not only is it affordable, but it's also highly effective in driving engagement, generating leads, and converting prospects into customers. Slide 3 - Stats on Email Marketing: According to HubSpot, email generates $38 for every $1 spent, making it an incredibly cost-effective marketing channel. In addition, email has a conversion rate of 66%, compared to just 2% for social media and 1% for search engines.
- Website Calculator PPC Calculator PPC Audit - Adzooma Google Partner £400 Ads Vimeo Partner Free Marketing Consultation Free Website Audit – SemRush HubSpot partner CRM FREE and 1hrs training Video Testimonials are reduced for BNI members by 33% to £1000 from £1500
- Short form