Retail needs to be an authentic expression of the brand. Retail Brand Management should include - Culture change program, Brand Positioning, Brand Idea, Brand Strategy, brand centred retail design, Brand Messaging, Sponsorship Strategy and Framework, Comprehensive Brand Standards, Customer journey analysis, and Social Media.

1. DESIGNING
THE
FUTURE.

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GODMOTHER

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HELLO
We don’t do veneer.
Through a lens of Japanese design principles we create and design
brands, workplace culture, workspaces and social environments.
Our creative output and depth of thinking affects the operational
side of a business as much as the marketing. We know insights reveal
windows of opportunity.
Our company remains independent and owner-run even today. This
gives us the necessary decision-making autonomy and flexibility to be
able to react in real time to the needs of our customers. Our solutions
concentrate on time tested craftsmanship, cutting edge technical
sophistication, enduring strategy and timeless design.
Godmother delivers a methodology that
identifies those expressions of the brand
that would have the most inf luence
on the audience; then plan the most
effective, sustainable and cost efficient
implementation program.

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GODMOTHER
Monumental. P
Platform. Heritage
Performative. Im
Active. Surprising
Valuable. Distinc
Human.Intelligent
Beautiful.Universa

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Popular. Iconic.
e. Rational. Neon.
mmersive. Viral.
g. Timeless. Rich.
ctive. Consistent.
t.Designed.Driven.
al.Deep.Complete.

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GODMOTHER
Acrossaretailnetwork,themostpowerfulandvisible
element are the branded touch points – whether
that environment is a corporate headquarter, airport,
sports stadium, public park or even a city. As much
as poor and inconsistent branded touch points
leaves a negative impact, a high quality, on-brand
and coherent branded system provides orientation,
facilitates circulation, establishes brand value, and
fuels interaction. In other words, it creates a positive
experience, supporting the space’s identity and
ultimately – its bottom line.
Godmother is a global leaders in the design,
development and implementation of brand-led
retail systems. We have been translating visual
identities into successful design systems and
applied them along every touchpoint within the
built environment around the world.
Services:
• Site Survey
• Wayfinding Analysis
• Brand Strategy
• Universal Brand Standards
• Sign Design
• Site Scheme Design
• Value Engineering and Prototyping
• Permits and Approvals Management
• Supplier Procurement
• Manufacturing and Logistics Management
• Installation Management
Unlike traditional design studios, we provide a
comprehensive solution, from the initial design
intent to the nuts and bolts of the installation.
“Gooddesignisakeyaspectofsustainable
development, is indivisible from good
planning and should contribute positively
to making places better for people.”
Often, branded touch points is confused for
signage. While signage is an important component
of any retail branded system, effective retail
networks require a much broader solution. It
must incorporates the brand idea, architectural
design, surfaces, finishes, landmarks, lighting and
signage to make buildings and public spaces easier
to navigate and easier to use.
At its essence, branded touch points must help
people have a emotionally positive shopping
expereince. Quickly, seamlessly and easily.
Our branded touch point methodology aims
to accommodate site specific requirements,
client objectives, time sensitive and commerce
environments as well as the development of
innovative and sustainable solutions.
Our methodology reduces congestion, confusion
and adds to a sense of place. It encourages visitors
to comfortably explore, guide people to revenue
centres such as cafes and gift-shops and, of course,
get all users to their destinations with the greatest of
ease — and with the full consideration of emotional
circumstances.
We are the experts at applying or presented a
brand at every touchpoint within a clients network
of sites, offices,or buildings. We know how to
technically specify materials and design to meet
not only the visual requirements of the brand but
also leverage procurement strategies for maximum
cost efficiency.
ON PROVIDING
CONTEXTUAL REFERENCES
AND ADDING VALUE

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PLATFORMS TO
ACTIVATE AND
HOW TO BUILD
AN AUDIENCE
WE DESIGN FOR THE
FUTURE
To put it simply:
• We take great care of the brands we work with
• We handle all design and engineering requirements
• We optimise production techniques to provide cost
savings
• We have an independent and proven supply chain
approach to procurement.
OUR APPROACH
IS BASED ON
JAPANESE DESIGN
PHILOSOPHIES TO
MAKES CERTAIN
NEW STANDARDS
ARE ACHIEVED.

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GODMOTHER

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GODMOTHER

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GODMOTHER
A brand is a compass. It connects to where your
business is, and where your business could go
— and helps people to join the journey.
Through a lens of Japanese design principles, we
create brands, workplace culture, workspaces and
social environments.
We challenge status quo, always question, and
find answers to major challenges.
We are a group of brand strategists, design
thinkers, UX designers, workplace designers,
architects, product designers, and qualified Design
Anthropologists that work to blend brand and
human experience together to achieve better
brand relationships.
Our approach aids decision makers around the
world who are interested in increasing human
engagement through outstanding thinking and
seamless design.

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14. GODMOTHER.ASIA
MANILA . TOKYO
MELBOURNE .