Get website traffic and nurture leads

1. Lucky 7 steps to digital domination
Photos:MrFring,Maxey

2. Photo: WB - CMH

3. Image: Hoylakeopengolf

4. Photo: Kayleighoc

5.  Searches start with typing a
word or sentence in Google
or Bing - which keywords can
best describe your product?
 Google AdWords’ Keyword
Tool can help you find
high-ranking words, but get
insights with GoogleTrends.
Step 1: Words are key
Photo: MollyD

6.  Use your keywords in
your website’s source
and sparingly in web
copy - keyword stuffing
is penalised.
 Sprinkle your keywords
in headlines, subheads
and picture captions.
Photo: Los Amigos Del Fuego

7.  Marketing conferences
proclaimed “content is king”.
Articles, photos, videos, slide
presentations + infographics
will boost your ranking.
 Make your site easy to
navigate. Offer in-depth
information with a blog,
ebook, video and/or podcast.
Photo: Andres Rueda

8.  Twitter, LinkedIn, Facebook and Pinterest are the
main social media platforms.Twitter and LinkedIn
are best for B2B, while Facebook is more B2C.
 Digital divides often blur – some companies use all
platforms. Pinterest is worth investing time into – a
picture (or infographic) is worth 1000 words.

9.  1000s visitors don't equal to 1000s
customers. Fine-tune your email
marketing by focusing on customers'
problems and offering solutions.
Check legislation – in the UK you can
only email those who have contacted
you or made a purchase. Include an
unsubscribe button.
 Find out if your traffic comes from
computers or phones with analytics –
and be mobile friendly.
Photo: Pam Frey

10.  Don’t put your feet
up! New platforms are
constantly created
and online trends
come and go at the
speed of lightning.
 Check on your
competition. Refresh
your content and
monitor your ranking
with Google Analytics.

11. Image: Creative Commons Attribution-NoDerivs 3.0 Unported License. Mind

12. 7 web wonders
SEO bible
http://www.great-seo.co.uk/
Search Engine news/views
searchenginewatch.com
Digital marketing news
http://www.guardian.co.uk/media-
network/digital-marketing
Traffic tips
http://www.trafficgenerationcafe.com/
Social media news/views
http://www.socialmediaexaminer.com/
Analytics
http://en.wikipedia.org/wiki/Analytics
My SEO blog (I wish!)
http://howtoseouk.blogspot.co.uk/
P.S. Links work offline but not on Slideshare,
please copy and paste into your browser.
Disclaimer: I'm not an SEO guru. I'm a
content queen dancing to Google's piper
tune and Bing's penny whistle.
Photo: Maxey