Simone Edwards

London, United Kingdom United Kingdom

Senior Digital Marketing Executive at Hudson

Human Resources / Recruitment

If something impresses through its functionality, its appearance matters less. You should let the data guide your decision. These are two statements that continue to be consistently challenging and true in my experience. I enjoy getting involved across a range of elements of digital marketing, from creating and posting web and social content to analysing metrics, learning about new tools and contributing to strategy. 'Content strategy', and 'User Experience' are two of the most commonly heard phrases across the wider team and 2017 trends seem to be revolving even more around stories and social.