Do you like LEGO? What do you buy? Plastics, bricks, boxed sets or glued together castles. Watch the recording here: https://www.youtube.com/watch?v=s-Z2kWWdUwA

1. LEGO boxes
The LEGO trademark is used here only for educational and parable
purposes and the presentation is not sponsored or authorized by the
LEGO Group.
Pavel Sodomka
Founder & CEO of Simple HW

2. About this webinar
Who is this webinar insight for?
Sales, technical pre-sales, sales, support SO’s
and integrators, IoT platforms.
Technical level:
intermediate
Format:
30 mins presentation + 15 mins Questions & Answers session
Speaker:
Pavel Sodomka, CEO at Simple Hardware

3. What is so compelling about LEGO boxes?
It contains very nice pictures of the final creation
It gives you flexibility to be creative and replace parts on you own will
It comes with predefined pieces
It comes with presorted pieces in plastic bags
It comes with detailed step-by-step instructions
Can be completed in matter of hours

5. Traditional
Sigfox model -
plastics material
System integrator has to:
● Comprehend Sigfox, coverage, backend,
pricing
● Do Discovery with the End-customer
● Find the Business case
● Find the Platform
● Find the HW
● Integrate Platform and HW
● Integrate customer IT
● Define PoC
● Prepare PoC
● Run PoC
● Evaluate PoC
● Sell the field deployment
● Deploy
● Solve platform, HW, coverage, integration
issues
Sigfox operator -> System integrator ->
End customer
Sigfox operator onboards the SI and
sells them connectivity

7. Improved
Sigfox model -
Lego bricks
partners.sigfox.com
System integrator has to choose
between:
● 700 products
● 100 “solutions”
● 150 IoT platforms
None of them with independent reviews
None of them with relevant rating
None of them with verified data/specs
Only very very limited info from Sigfox ready
certification
Sigfox operator plus partners ->
System integrator -> End customer
Sigfox operator onboards the SI gives
them recommandations and pushes
them to partners.sigfox.com and sells
them connectivity

9. End to end
solutions -
Glued LEGO
castles
Looks nice and professional
Can be sold quickly if the fit is
perfect
Complicated role of the SI as SI
mostly tend to make money on
platform and integration, that is
already part of the package
Starts to get really complicated if
solution needs to be tweaked, HW or
platform changed or more
integration is required
Solution provider -> Sigfox operator ->
System integrator -> End customer
Sigfox operator acts as a distributor of
complete end-to-end solutions

11. Suggested
Sigfox model -
LEGO boxes
“Use case in a box”
It contains very nice pictures of the
final creation
It gives you flexibility to be creative
and replace parts on you own will
It comes with predefined pieces
It comes with presorted pieces in
plastic bags
It comes with detailed step-by-step
instructions
Can be completed in matter of hours
LEGO box provider -> Sigfox operator
-> System integrator -> End customer
Sigfox operator acts as a mediator,
channel partner manager,
methodology and training provider

12. What a proper
Sigfox “LEGO”
box contains
❏ Use case
❏ Business case incl. ROI and TCO
calculations
❏ System integrator facing brandable
presentation
❏ End-user facing brandable
presentation
❏ Discovery checklist
❏ All the preconfigured HW with
connectivity
❏ All the preconfigured IoT platform
❏ Optional preconfigured mobile phone
❏ Detailed step by step instructions
with demo scripts
❏ End-user instructions
❏ Optional “PoC in a box”

13. PoC in a BOX
A combination of IoT platform,
forms, checklists, management,
dashboard, reports, coverage and
HW evaluation, end user support,
knowledge base and best practices
to run a PoC in any vertical within few
days consisting of 5 stages
1. Definition of PoC
2. Deployment
3. Management
4. Evaluation
5. Sunset
New paid add-on to
www.iofrog.com
beta testing in August

14. Insurance sales
kit
399 Euro
Contains:
● All sales support materials
● SimplePack
● SimpleLeak
● Dish for presentations
● Bottle for water
● Preconfigured mobile phone
with global SIM card
Please order at
Shipping by August 1
BUY NOW:
https://shop.simplehw.eu/insurance-sales-kit.html

15. REGISTER HERE
Last webinar: Why do we all need to use CheckFox?
When? 11 July, 2:00 PM (UTC +2)

16. Now it is time for your questions!