A guide to email marketing in brief - for beginners

1. www.simplybusiness.co.uk Email basics Thanks for taking our lesson in email basics for business. When you have finished the presentation, please leave us some feedback to help us improve the content.

2. www.simplybusiness.co.uk Email basics 1 How to send and create emails

5. www.simplybusiness.co.uk Email basics 2 Types of email

8. www.simplybusiness.co.uk Email basics 3 Tried and test email designs

9. www.simplybusiness.co.uk Email basics 3 Email creatives should be thought of differently to those used in web pages and print brochures or letters. However there are simple rules you can follow which have been tried and tested for years.

13. www.simplybusiness.co.uk Email basics 4 When to send and how often

16. www.simplybusiness.co.uk Email basics 5 Who to send emails to

19. www.simplybusiness.co.uk Email basics 6 Testing your emails

20. www.simplybusiness.co.uk Email basics 6 Testing is very important in order to get the best return on your investment for emails When testing, you should use a larger proportion of your data as the constant and a smaller proportion should receive the test version. This is to minimise disruption in case you make things worse! Keep a record of your testing so you know what has worked and which areas you tested

22. www.simplybusiness.co.uk Email basics 7 Measuring your success

23. www.simplybusiness.co.uk Email basics 7 Because email isn’t a free form of marketing, you must monitor the results you get in order to see whether it is worth pursuing for your business. The best email software will have built in analytics, which can be used in conjunction with your website analytics or sales figures. Remember that while open rates and click through rates are great, what you really need is too see how the emails are affecting sales.

25. www.simplybusiness.co.uk Email basics Thanks for taking the time to read our guide to using emails for business. Please leave any feedback below.