2. Mobile – The Media Powerhouse
*Sources:-IAMAI & IMRB International report released on January 2014. Avendus report released on September
2013. Forrester Blog
4. What they Do?
• Streaming Videos /Mobile TV
• Playing Games in-App
• Streaming Music
• Mobile Shopping
• Social Networking
• Emails
A user consumes internet for 25
minutes a day
16 mins for accessing Music
14 mins for accessing Games
9 mins for accessing Videos
6. About Us
• Founded 2011, with
a mission to serve
digitally.
• Geographical span
across India and SEA
• Our goal is to ensure
that our customers
reach out to
audience on all form
factors
• Capacity to serve
10B impressions a
month
7. Advertising on All Form Factors
Pictorial graphic like the
one left which carries
same advertisement on
different screen
• Laptop
• Handsets
• Desktop
• Other devices...
9. Display Ads on Mobile
• size: 320x50
• Media Buy: CPM, CPC
• Product Note: available on Mobile web
and mobile App environment on North
or a fixed spot on South
• Inventory available: 200M
• Audience Insights:
• Male : Female % 60/40
• Age Profile 15-24 yrs : 40%
• 25-34 yrs : 33%
• 35-44 yrs : 16%
• 45-54 yrs : 9%
• 55 yrs + : 2%
• Unique: 27.5%
10. Display Destinations
News , Business & FinanceNews , Business & Finance
EntertainmentEntertainment Fashion & LifestyleFashion & Lifestyle
AutomobileAutomobile
SportsSports
E-Commerce / Utility /
Games / Reference
E-Commerce / Utility /
Games / Reference