Singular Culture - This is the company culture we hold and build every day.

1. Our purpose is:
To build innovative products and inspire progress
Some call this mission
or vision!

2. It All Boils Down To This...
INSPIRATION
We are not selfish,
we believe in
abundance, we
want to spark the
positive change.
PROGRESS
Our number one
value is self-
development. We
believe progress
is what drives the
world.
PRODUCTS
We share our
expertise with the
world and create
quality.
INNOVATION
We constantly push
boundaries, we
don’t settle, we are
not afraid of
challenges.

3. Our biggest investments lay in our
PEOPLE

4. We believe that amazing people are not afraid of a challenge.
They seek it.
They overcome it.
They become better at it.

5. We don’t celebrate failure.
However...

6. Failures have made us.
We failed and pivoted at least
5 times in the first two years of
operations.
Sometimes it was the
technology that was not
successful, sometimes it was
our inexperience getting in the
way.
Despite this, we have always
been fighters at heart.
★ The idea of Singular was conceived in a
small dormitory room in London.
★ The initial team consisted of 6 people and
had a cute monthly budget of $900.
★ After a dozen of failed projects, Singular
finally had a major breakthrough in 2011.
★ By the end of that year the team managed
to launch more than 10 successful apps
and games, including Backgammon.

7. Our recipe to success
Our triumphs are caused not by the genius of our minds but by
the fortitude of our spirits.
Our strength is to be each other’s rocks when things are not
going well.
“We don’t give up!” - is what we tell each other at the
moments of weakness.
It ALWAYS works.

8. Technique or Talent?
Some people are talented and don’t need too much work to achieve goals. Others
have trained themselves hard way to get the same results.
Technique = Fortitude; Talent = Aptitude.
Fortitude > Aptitude
While we appreciate and respect talent, if it’s not for the persistence and constant
self-improvement, talent becomes irrelevant.
We never hire people ONLY BECAUSE they are heavenly talented, but because
they are talented AND persistent.
Ceteris
Paribus

9. Our goal is to be
OUTSTANDING
at everything we do.
We achieve this by living up to:

10. SINGULAR VALUES
Construct:
Core Value → Core Attitude → Beliefs

11. 1. SELF-IMPROVEMENT
Curiosity is our first nature.
• Growth is the foundation of our professionalism.
• Constant learning makes us a constant work-in-progress.
• We reward people for their professional and personal
development.
• We initiate adventures and collect experiences.

12. 2. LEADERSHIP
We inspire others with our boldness.
• We are enthusiastic and passionate about our work.
• Exceeding expectations is a good excuse for an applause.
• Sense of achievement is the best reason to be motivated.
• Proactivity is by which we recognize our stars.
• We speak our mind, even when others don’t agree with us.

13. 3. COMMUNICATION
Sounding clear > sounding clever
• We entirely depend on effective communication.
• We don’t rush into decisions: we make time to contemplate.
• We show respect for others opinions by listening attentively.
• We are intellectually and emotionally connected to our team.
• Honesty is always the best explanation.

14. 4. TEAMWORK
Ego is our number one enemy.
• Humility is the new word for diplomacy.
• Ideas come and go. We are not our ideas.
• Defensiveness and territorialism are toxic.
• We earn trust of our teammates by being reliable every day.
• Collaboration means not only helping others, but also getting
helped.

15. 5. CELEBRATION
Small achievements matter big time.
• Every idea has some brilliance in it.
• We chase significance even in details.
• Recognition and verbal encouragement work like fireworks.
• We are mindful of and grateful for our blessings.

16. 6. FUN
Personality is everything.
• Humor is the best way to dismiss tension.
• We enjoy work, and if we don’t, we ask why.
• Smile works wonders in building a friendly environment.
• We celebrate every completed task, because it means we can
play soon.

17. We practice these values.
We aspire to these values.
We make decisions according to these
values.

18. Singular Culture Manifesto
We are building a ship, but we are not barking out orders to collect and cut the
wood. Instead, we’re inspiring each other to yearn for the vast, endless sea.
We are not afraid of storms and challenges. Instead, we’ll chart the uncharted
waters together, as a team, because we seek the breakthrough.
We don’t take each other for granted, instead we treat each other as soldiers - we
back and support in hurdles and play together in peace.
We forget our ego and be wholesome. We don’t hoard all good ideas to ourselves,
instead we are transparent and work on our collective success.
We believe that change should be the only constant.
That’s why we’ll always keep sailing towards outstandingness.

19. We solemnly swear that:
1. We will always strive towards being outstanding;
2. We will be supportive of innovative ideas and always listen.
3. We will ship a good-enough working product now, rather than spend
extra time on improvements.
4. We will never stop to learn and grow.
5. We will allow our team members to make independent decisions;
6. We will build collectively, not authoritatively.
7. We will always believe that our biggest asset is our team.
8. We will never join the dark side of mediocrity.