Singular recentlty hosted our first-ever Spot The Fraud event where mobile marketing and product leaders gathered to discuss the future of mobile ad fraud prevention and Singular unveiled the Singular Fraud Index -- a first of its kind report analyzing the most effective prevention methods in 2017 and identifying the mobile ad networks driving the lowest rates of mobile ad fraud:
Download the full report for free here:
https://www.singular.net/mobile-fraud-index
5. Cost Data & ROI
Granularity
Audiences
The Singular
Unified Product
Fraud
Mobile Attribution
Creative
Optimization
Solving
Challenges for
Our Customers
17. Spot the Fraud Panel
Gadi Eliashiv
CEO & Co-Founder
Singular
Patrick Witham
Director, User Acquisition
Postmates
Nebojsa Radovic
Director, Performance Marketing
N3twork
Yevgeny Peres
Mobile Ad Fraud Expert
21. The suppression analysis approach
Benchmark
ironSource installs
Installs attributed to other paid
channels, although users
clicked on ironSource
Installs attributed to other paid
channels, although users
viewed on ironSource
22. Time To Install Analysis - Legitimate traffic - users driven through video ads
23. Time To Install Analysis - Click injection traffic
Clicks are fired after a user has decided to download and after the installation is complete