Thought Leadership for Startups by Lance Manning

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Thought Leadership for Startups: Developing your Company’s “Voice” through Content Marketing. Description: • Instead of traditional marketing approaches, startups can engage their target audiences with relevant content that proves their credibility as a trusted resource. More than just random blogging, an editorial strategy helps establish and grow conversations with customers thereby promoting brand awareness and loyalty. • Explore ways to kick-start or improve your thought leadership efforts.

Business Formation

Thought Leadership for Startups

Developing your Company’s “Voice”
through Content Marketing

@LanceKManning Lance@LanceManning.com

Content vs. Delivery
Startup Communications
• Customers
• Partners
• Advisors
• Investors
VOICE
• Media

• Dave Chase
– Chief Executive Officer
– Microsoft, Accenture Healthcare, Internet Entrepreneur
– Regular Writer for:
• Huffington Post, TechCrunch, Online Journalism Review

Mint.com

http://mashable.com/2011/05/01/content-marketing-tips/

Content Marketing

• Establish and grow conversations with your
target audience

• Becoming a trusted content resource will
attract and retain their loyalty

Voice + Content Marketing
• Step 1
– Editorial Strategy
• Step 2
– Editorial Team
• Step 3
– Editorial Calendar

Content Marketing Strategy

http://www.contentmarketinginstitute.com

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Katrina Personal Brand Project and portfolio 1

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Thought Leadership for Startups by Lance Manning

1. Thought Leadership for Startups Developing your Company’s “Voice” through Content Marketing @LanceKManning Lance@LanceManning.com

2. Content vs. Delivery Startup Communications • Customers • Partners • Advisors • Investors VOICE • Media

4. • Architect + Modern + Dallas

5. Paul Graham

6. • Dave Chase – Chief Executive Officer – Microsoft, Accenture Healthcare, Internet Entrepreneur – Regular Writer for: • Huffington Post, TechCrunch, Online Journalism Review

7. Dharmesh Shah

9. Mint.com http://mashable.com/2011/05/01/content-marketing-tips/

10. Lesson 1 • White Papers

11. Lesson 2 • Blogs • 10 yrs

12. Content Marketing • Establish and grow conversations with your target audience • Becoming a trusted content resource will attract and retain their loyalty

13. Voice + Content Marketing • Step 1 – Editorial Strategy • Step 2 – Editorial Team • Step 3 – Editorial Calendar

14. Content Marketing Strategy http://www.contentmarketinginstitute.com

15.

16.

17. Thought Leadership for Startups Developing your Company’s “Voice” through Content Marketing @LanceKManning Lance@LanceManning.com

Thought Leadership for Startups by Lance Manning

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