Sirous Kavehercy Cee Telecom Romania 2009 Saturated Telecom Markets

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This presentation was given at the 2009 CEE Telecom in Romania and discusses whether the potential for expansion in the telecoms market has come to an end or is there still room for future growth. Following an analysis of the current market trends a six step strategy is presented for operators to realise growth in these markets.

Technologie

New Opportunities In The Overly Saturated Telecoms Markets Sirous Kavehercy, Market Development Director

“ If all you have is a hammer, then everything looks like a nail.” Abraham Maslow,1965

Mobile Messaging, the Story So Far © 2008 Acision BV. All rights reserved : 60 1 Text messaging is a character life line … and with a margin ratio of it’s the #1 data service

Yet Commoditisation Is Kicking In… © 2008 Acision BV. All rights reserved 2007 2008 2009 MMS 2010 2011 Source : Ovum 2007 SMS SMS Global data revenue 50 bln 100 bln 25 bln 75 bln Global messaging volume 1,0 trln 2,0 trln 0,5 trln 1,5 trln SMS MMS Global ARPU $ 2 $ 4 $ 1 $ 3

Frantically In Search For A Revenue Substitute ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Consumers Are Transforming Telecom and Media Sectors

What Are The Drivers? ,[object Object],Participation Discovery Creation Sharing Virtuality

... We Must Exploit Our Backyard ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1. Personalise The Messaging Experience Business ,[object Object],[object Object],[object Object],Youth ,[object Object],[object Object],[object Object],Parents ,[object Object],[object Object],[object Object]

2. Enable Advanced Call Completion Source: Acision Survey 2008 ,[object Object],[object Object],[object Object],[object Object]

3. Extend Mobile Messaging to Fixed ,[object Object],[object Object],[object Object],Messaging Middleware Devices Text messaging Multimedia messaging Mobile IM (IMPS) Mobile devices Desktops IP TV messaging architecture

4a. Use Messaging to Mobilise The Web charging reliability location reach identity

4b. Mobilise Enterprise Applications WIFI 3G Companies are rarely able to setup a digital dialogue with relations 2G Cellular

5. Get Ready For Mobile Broadband Source: Informa; Future Mobile Operator Business Models April 2008 Amounts in $ mio 2008 2012 Mobile Broadband 14 % of revenue mix

5. Get Ready For Mobile Broadband Intelligence Management Real Time Data Charging Policy Management Policy Enforcement Access Optimiser Service Optimiser Open Internet Proxy

6. Set Up a Mobile Marketing Business Inventory charging location reach identity reliability Delivery inbound inserts banners push sms Media planning & buying Back office & performance

Opening New Revenues Opportunities © 2008 Acision BV. All rights reserved Source : Ovum 2007 2007 2008 2009 2010 2011 $ 2 $ 4 $ 1 $ 3 $ 6 $ 8 $ 5 $ 7 Source : Acision 2008 Plain text Personalisation Convergence Mobilising the web Mobile broadband Mobile marketing Global ARPU

Sirous Kavehercy Market Development Director --------------------------------------------------------- Mobile: +31 65252 6222 Email: [email_address] Website: http://www.acision.com Skype: sirous.kavehercy MSN: sirous.kavehercy@hotmail.com

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