The document discusses tourism competitiveness between Brazil and Japan based on data from the World Economic Forum's Travel & Tourism Competitiveness Report 2011. Brazil has a competitive advantage in affinity for travel and tourism as well as policy rules and regulations, while Japan exceeds in natural and cultural resources and infrastructure. The document also provides facts about All Nippon Airways, including its fleet, routes, and roles in facilitating economic and cultural exchange.

1. Tourism Business Competitiveness
Hiromichi Toya
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ALL NIPPON AIRWAYS (ANA)

2. The Composition of Travel & Tourism Competitive Index, 2011
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3. The Composition of Travel & Tourism Competitive Index, 2011
Brazil Japan
2
The Travel & Tourism Competitiveness Report 2011, World Economic Forum

4. Brazil’s Advantage
Brazil Japan
29 52
1 36
23 12
3
The Travel & Tourism Competitiveness Report 2011, World Economic Forum

5. Japan’s Advantage
Brazil Japan
42 22
116 6
70 22
4
The Travel & Tourism Competitiveness Report 2011, World Economic Forum

6. Affinity for Travel & Tourism / Policy Rules and Regulations
Brazil Japan
5

7. Data between Japan and Brazil
People Visiting CY2010 (CY2009) Ot s
her Transit Area
13%
To Brazil 59,000 (-10%)
(-
Nor h Am erca
t i
To Japan: 21,000 (+26%) 33%
(JNTO data)
Air Transport Passengers CY2010 Europe
Japan Brazil:
Brazil: 67,100 27%
Increasing number of the passengers transit at
airports in Europe and Middle East.
M i e East
ddl
27%
Amount of Airfreight Services (million USD: CY2010)
Japan Brazil 624 (+29.4%)
1.electronic measuring-instruments 2.visual & audio parts 3.optical instruments
measuring-
Brazil Japan 272 (+1.7%)
1.aircraft 2.footwear 3.machinary (engine….)
(engine…
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8. World Natural & Cultural Heritage Sites in Japan
Kyoto
Settlement with Gassho-
style houses, or houses
with steep thatched rafter
roofs, in Shirakawago
Shirakami chain-
Himeji-castle mountains
Shiretoko
Atomic bomb site of
the city of Hiroshima
Remains of Iwami Ginzan Temples of Nikko
Silver Mine and its
cultural scenery
Itsukushima shrine
Buddhist structures in the
Horyuji Temple area
Holy grounds and pilgrimage
Yaku routes in Kii Sanchi
Island
Okinawa
www.unesco.jp Nara 7

9. The Roles Airlines should Play
Contribute to
facilitation and
liberalization of
economic and cultural
exchanges on an
inter-regional level
Contribute to
stable and
sustainable
development on a
global scale 8

10. Thank You
9

11. Facts & Figures
as of the end of March 2011)
Aircraft Number Seats
Number of aircraft : 222
BOEING747-400D 11 565
Number of employees: 32,578
Passengers per year: 39.9 million 514
BOEING777-300 26
Sales Revenue (in US$): 13.2 billion -300ER 215/247/262
Number of scheduled destinations: 405
BOEING777-200 23
Domestic 53 airports 200ER 223/306
International 32 airports 270
North America: BOEING767-300 54
-300ER 202/214/270
Washington D.C.
BOEING767-300F 3 Freighter
New York
Chicago Freighter
San Francisco BOEING767-300BCF 7 Converted from passenger
aircraft
Los Angels
Honolulu BOEING737-800 15 167/176
Europe 166
AIRBUSA320-200 28
London 200INT 110
Paris BOEING737-700 16 120
Frankfurt
BOEING737-700ER 2 36/42
Munich
BOEING737-500 17 126/133
Daily departures: 1,054
Star Alliance Member as of: October 1999 BOMBARDIER DHC-
15 74
8-400
Frequent flyer programme: ANA Mileage Club
BOMBARDIER DHC-
(Diamond, Platinum, SuperFlyers) 8-300
5 56
Hubs: Tokyo (Haneda, Narita)
TOTAL 222
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