This presentation provides a step-by-step guide to tracking the awesome content you're producing for your website. It includes tips on creating effective content dashboards in Google Analytics as well as how to use advanced segmentation to track content performance.

1. Content
Counts
Track it Like
a Pro!
EMAIL: ed@sixthmanmarketing.com
PHONE: 509. 624.5580
TWITTER: @ed_reese

2. “I’ve never let my
schooling interfere
with my education.”
- Mark Twain
EMAIL: ed@sixthmanmarketing.com
PHONE: 509. 624.5580
TWITTER: @ed_reese

3. “I’m not suggesting you change who you are...”
EMAIL: ed@sixthmanmarketing.com
PHONE: 509. 624.5580
TWITTER: @ed_reese

4. But it’s time people
know how important
your content really is.
Show them!
EMAIL: ed@sixthmanmarketing.com
PHONE: 509. 624.5580
TWITTER: @ed_reese

5. Tame Your HiPPO. Be the Boss.
HiPPO=Highest Paid Person’s Opinion
EMAIL: ed@sixthmanmarketing.com
PHONE: 509. 624.5580
TWITTER: @ed_reese

6. Step 1: Create content
dashboards. Use data to
help identify what your
efforts are influencing.
EMAIL: ed@sixthmanmarketing.com
PHONE: 509. 624.5580
TWITTER: @ed_reese

7. A Quick Dashboard
Overview & Example
EMAIL: ed@sixthmanmarketing.com
PHONE: 509. 624.5580
TWITTER: @ed_reese

8. Know what your content influences with dashboards.
EMAIL: ed@sixthmanmarketing.com
PHONE: 509. 624.5580
TWITTER: @ed_reese

9. How to Create a Dashboard Widget in Six Simple Steps
EMAIL: ed@sixthmanmarketing.com
PHONE: 509. 624.5580
TWITTER: @ed_reese

10. Dashboards
allow you to
easily sniff out
content that’s
making a
difference.
EMAIL: ed@sixthmanmarketing.com
PHONE: 509. 624.5580
TWITTER: @ed_reese

11. Even down to a single
blog post...
EMAIL: ed@sixthmanmarketing.com
PHONE: 509. 624.5580
TWITTER: @ed_reese

12. Measure the Power of Every Post, Article, or Landing Page
EMAIL: ed@sixthmanmarketing.com
PHONE: 509. 624.5580
TWITTER: @ed_reese

13. Because you’ll need to explain it to them!
EMAIL: ed@sixthmanmarketing.com
PHONE: 509. 624.5580
TWITTER: @ed_reese

14. Step 2: Take advantage
of the power of segments.
Use them to isolate your
content and gain insight.
EMAIL: ed@sixthmanmarketing.com
PHONE: 509. 624.5580
TWITTER: @ed_reese

15. By creating a content
segment you can use GA
to measure the EXACT
metrics you want to share
EMAIL: ed@sixthmanmarketing.com
PHONE: 509. 624.5580
TWITTER: @ed_reese

16. Just Click that Down-Pointing Arrow / Button to get Started
EMAIL: ed@sixthmanmarketing.com
PHONE: 509. 624.5580
TWITTER: @ed_reese

17. Get Creative in Thinking About how to Segment Content
EMAIL: ed@sixthmanmarketing.com
PHONE: 509. 624.5580
TWITTER: @ed_reese

18. How do you want to isolate your content? So many ways...
EMAIL: ed@sixthmanmarketing.com
PHONE: 509. 624.5580
TWITTER: @ed_reese

19. EMAIL: ed@sixthmanmarketing.com
PHONE: 509. 624.5580
TWITTER: @ed_reese

20. What does all of that
work prove, anyway?
EMAIL: ed@sixthmanmarketing.com
PHONE: 509. 624.5580
TWITTER: @ed_reese

21. EMAIL: ed@sixthmanmarketing.com
PHONE: 509. 624.5580
TWITTER: @ed_reese

22. EMAIL: ed@sixthmanmarketing.com
PHONE: 509. 624.5580
TWITTER: @ed_reese

23. EMAIL: ed@sixthmanmarketing.com
PHONE: 509. 624.5580
TWITTER: @ed_reese

24. EMAIL: ed@sixthmanmarketing.com
PHONE: 509. 624.5580
TWITTER: @ed_reese

25. And much, much more!
EMAIL: ed@sixthmanmarketing.com
PHONE: 509. 624.5580
TWITTER: @ed_reese

26. Step 3: Share your data
with the powers that be.
EMAIL: ed@sixthmanmarketing.com
PHONE: 509. 624.5580
TWITTER: @ed_reese

27. EMAIL: ed@sixthmanmarketing.com
PHONE: 509. 624.5580
TWITTER: @ed_reese

28. EMAIL: ed@sixthmanmarketing.com
PHONE: 509. 624.5580
TWITTER: @ed_reese

29. “Right,... so it looks like your content is driving business after all.”
EMAIL: ed@sixthmanmarketing.com
PHONE: 509. 624.5580
TWITTER: @ed_reese

30. Ed Reese
EMAIL: ed@sixthmanmarketing.com
PHONE:509. 624.5580
TWITTER: @ed_reese
EMAIL: ed@sixthmanmarketing.com
PHONE: 509. 624.5580
TWITTER: @ed_reese