Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
The Presidential Street Team Company Profile Final - Copy
1. Company Profile
Of
Presidential Street Team (Pty) Ltd
Business Address
10 Anderson Street
703 Dogon Apartments
Johannesburg
Registration number 2012/155096/07
Tel
060 664 9332
076 776 5663
Email
pprclip78@gmail.com
prestreeteam@gmail.com
Managing Directors Ntokozo Mtshali and Sizwe Kunene
2. 1. Background
a. Company History
The Presidential Street Team (henceforth referred to as PST) is the brainchild of Sizwe
Kunene and Ntokozo Mtshali and has been engaged in events, promotions, sound hire,
contestant recruitment and management as well as marketing for the better part of the
last two years.
b. What we do
Marketing Concept/Campaign Design Solutions
In order to facilitate sales, it is critical to pair a great product/service with a marketing
concept or campaign of equal or greater quality. To this end, we cost-effectively develop
marketing campaigns and concepts that are guaranteed to capture the attention of your
target market with the aim of creating an affinity towards your product or service over the
long-term thereby providing you, the client with an advantage over your competitors. The
concept we develop can be simple enough to implement for a particular city with both
strategic and tactical elements or intricate and large enough to cover multiple provinces.
Brand Activation Solutions
Based on the marketing concept, we offer a bespoke and comprehensive range of high-
quality; innovative and cost-effective brand activation solutions that will seamlessly
complement your marketing strategy, concept or campaign. Our brand activation
solutions are geared towards engaging the customer; illustrating the value of your brand
and ultimately providing a tangible return on your campaign investment by aiming to
positively influence purchasing decisions over the long-term.
3. Lead Management Solutions
Designed to complement your selected brand activation strategy, our lead management
solutions are geared exclusively towards the development of a pool of eligible prospects
that your company can then transform into valuable clients or sales thereby having an
immediate and palpable effect on your bottom-line. Our experience is derived from
sectors as diverse as FMCG and Property which has allowed us insight various LSM’s;
target markets and their related geographies simultaneously allowing us to gauge;
enhance and hone our understanding of various lead generation strategies which
translates into holistic value for you, the client. By utilising articulate, well-educated and
multi-skilled teams, we are able to cost-effectively develop a 100 high-quality leads a
day (2800 leads a month) with an attractive lead replacement policy in place in the
unlikely event of a prospect that cannot be reached at all.
Recruitment Solutions
Our mission is to exceed the clients expectations by offering broad and robust
recruitment as well as human resource services that will identify and promote the
full potential of highly suitable candidates for long-term careers with client
companies thereby positioning them for success in their respective industries.
Contestant Management Solutions
In addition to our recruitment solutions, we offer a specialized contestant
management solution that is focused on the sourcing and management of game
show contestants. Having already worked with some of the most popular game
shows in South Africa ( Ka-Ching and Cula Sibone ), we are in a strong position
to add value to any production by assuming control of the above mentioned
function thereby allowing personnel to focus on the key and core aspects of that
particular production.
4. Event Management Solutions
Our event management solutions focus on the detailed planning, execution and
reconciliation of all the aspects related to your special event. Our talented and
experienced team is well- equipped to manage an assortment of events ranging
from personal celebrations and corporate year end functions to conferences and
gala events all within the stringent parameters of your budget.
Sound Hire
In conjunction with our event management solutions, our affordable and
reputable sound hire service is capable of catering to a variety of events ranging
from small meetings and intimate presentations to large workshops and
conferences. Available items include (but not limited to):
-Speakers
-Microphones
-Projectors
-Projector screens
-Amplifiers
-Crossovers
-Cabling
-Turntables
-Mixers
-Stages
5. 2. Strategy & Vision
a. Vision statement
To become the foremost provider of contestant management and recruitment;
entertainment, marketing; event and brand activation solutions in Johannesburg.
b. Mission statement
Our mission is to create a brand that is synonymous with good people, great times and
consistently excellent service delivery within the confines of profitability.
c. Values
Leadership : We believe that everyone is a leader and should therefore lead by
example.
Ubuntu : We strongly encourage the expression of humanity in all social
interactions.
Integrity : We strongly encourage that all PST members conduct themselves in a
manner that is in keeping with the PST brand
d. Business goals & objectives (2014 FY)
Stabilise business revenue by focusing on retention of client business by
becoming the preferred supplier of relevant solutions.
Create twenty new sustainable jobs.
Broaden scope of business so that we are able to service clientele beyond our
current focus area’s.
Focus on achieving organic growth of the business.
6. e. Growth strategy
Our growth strategy is primarily focused on organic growth, which we anticipate will be
brought about by diversifying beyond our current focus sectors. However, it also remains
key that we simultaneously retain and build upon our accomplishments in the sectors we
currently operate in, as that is our business’ primary source of revenue.
f. Business competitiveness
As a smaller business, we are more agile and therefore more responsive and
attuned to our clients’ needs and wants. With PST, the client never need feel like just
another number, they will never be on hold and their requests will be executed as though
they are the only ones we have. Additionally, our staff complement is such that the client
doesn’t need to deal with a too many faces and there is therefore no information leakage
meaning we are always on the same page as the client.
3. Management & Ownership
a. Directors
Sizwe Kunene (Completing LLB)
Ntokozo Mtshali (Completing B.A Applied Psych)
4. Portfolio
Lizette Bezuidenhout
Account director: Bloom Marketing
Liz@bloommarketing.co.za
073 093 1931
Association: Provision of promoters for Doritos Chips Campaign
7. Rachel Vickers
Managing Director: Kairos Property Solutions
Rachel@kairosholdings.com
083 781 9301
Association: Development of marketing campaign for Kairos Property Solutions
Jorge Capkovic
Owner: Capital Music Café
Jorge@iburst.co.za
082 716 3490
Association: Multiple event promotions
Thank you for taking the time to read our company profile.
If there are any questions or comments, please feel free to contact us.