New technologies such as the Internet of Things and Cloud Computing are expected to leverage the current
trend of Smart Farming, introducing more sensors, robots and artificial intelligence, encompassed by the
phenomenon of Big Data.
This presentation will give a quick insight into the state-of-the-art of Big Data applications in Smart Farming
and identify the related challenges that have to be addressed. It shows that the scope of Big Data
applications in Smart Farming goes beyond the farm; it is influencing the entire food supply chain. Big data
are being used to provide predictive insights in farming operations, drive real-time operational decisions, and
redesign business processes for game-changing business models.
It is expected that Big Data will cause major shifts in roles and power relations among different players in
current food supply chain networks. The landscape of stakeholders exhibits an interesting game between
powerful tech companies, venture capitalists and often small startups and new entrants. At the same time
there are several public institutions that publish open data, under the condition that the privacy of persons
must be guaranteed. The future of Smart Farming may unravel in a continuum of two extreme scenarios: 1)
closed, proprietary systems or 2) open, collaborative systems.
The development of data and application infrastructures (platforms and standards) and their institutional
embedment will play a crucial role in the battle between these scenarios. A major challenge is therefore to
cope with governance issues and define suitable business models for data sharing in different supply chain
scenarios.
Jual Obat Aborsi Sorong, Wa : 0822/2310/9953 Apotik Jual Obat Cytotec Di Sorong
Big Data developments in Agri-Food
1. Global developments of Big Data in Agri-Food
Sjaak Wolfert (Sr. Scientist, Wageningen Research)
European Big Data Value Forum, 22 Nov. 2017, Versailles, France
3. Wageningen University & Research
Academic research & education, and applied research
5,800 employees (5,100 fte)
>10,000 students (>125 countries)
> 30 locations in NL, China, Chile, Ethiopia & Saudi Arabia
Turnover about € 650 million
Number 1 Agricultural University for the 4th year in a row
(National Taiwan Ranking)
To explore the potential of nature to improve the quality of life
5. Involving entire supply chain and beyond
Smart Farming
Smart Logistics
Domotics Health
Fitness/Well-being
Tracking & Tracing
6. The battlefield of Big Data in Farming & Food
Farming
Ag
Business
FoodVenture
Capitalists
Data
Start-up
Data
Start-up
Ag Tech
Tech
Companies
Tech
Start-up
Tech
Start-up
Retail
See: Wolfert et al., Agricultural Systems 153 (2017) 69–80
Processors
8. Governance
● privacy, security, stakeholders...
Business models
● fair share, new opportunities
Infrastructure
● open versus closed
Ecosystems
● establishing critical mass
...which are often intertwined!
Current issues and challenges
11. Basic data sales
How does it work?
- A ‘box’ collects all data
- Data is stored in a cloud
- Data is being marketed/invested
- Farmer gets a share of profit
“Farmers think their trust is violated”
Their data goes to multinationals that promise
high future yields based on big data,
while farmers have to pay for everything
12. Creating a collaborative infrastructure
Scenario: get expert advice for spraying to
handle disease on tomatoes
State AuthorityFranz Farmer Ed Expert
Spraying
(follow advice)
Create
Advice
Approval
Request
Advice
CollaborativeBusinessProcess
1
2
3
FIspace App
‘Weather
Information’
FIspace App
‘Spraying
Expert Advice’
FIspace App
‘Spraying
Certification’
Back-EndSystems
Farm
Management
Systems
Sensor Network
in the Greenhouse
Agronomist
Expert System
Regulations &
Approval
System
product type, etc.
sensor data
(access details)
suggested
chemical
advice details
certification
details
12
13. Wrap-up and conclusions
Agri-Food chains become more
technology/data-driven
Probably causes major shifts in
roles and power relations among
different players in agri-food chain
networks
Governance and Business Models
are key issues
There is a need for a facilitating
open infrastructure
Two extreme scenarios:
1. Strong integrated supply chain
2. Open collaboration network
Reality somewhere in between!
14. IOF2020 ECOSYSTEM & COLLABORATION SPACE
WP1ProjectCoordination&
Management
IoF2020 Generic approach & structure
WP2 Trials/Use cases: Knowledge & App development
Lean multi-actor approach
3. EVALUATION
1. CO-DESIGN
2. IMPLEMENTATION
P1
P2
LARGE
SCALE
P3
WP3 IoT Integration WP4 Business Support
WP5 Ecosystem Development
15. Thank you for your
attention!
More information:
sjaak.wolfert@wur.nl
nl.linkedin.com/in/sjaakwolfert/
Twitter: @sjaakwolfert
http://www.slideshare.net/SjaakWolfert
15
Notes de l'éditeur
Hier volgen een paar concrete voorbeelden van deze business modellen vooralsnog vnl. uit de USA.
Ik kan hier snel doorheen gaan of skippen afhankelijk van de tijd.
Through these projects we have developed a success formula in approaching the challenge of ICT and Information Management in Agri-Food :
Trials and use cases form the core, in which we jointly develop as research and business organisations, knowledge and application through a lean multi-actor approach
This means that we quickly develop minimum viable products with involvement of all relevant stakeholders and upscale these through several cycles of development
In parallel we create synergy by
Technical integration: open architectures, standard that can be used as generic building blocks in the trials and use cases
Governance and business modelling: solve issues that arise from the trials and use cases regarding ownership, privacy, trust, etc. and support the businesses in developing sustainable business plans for the apps, services and organization structures that are being developed
Ecosystem Development – support the trials and use cases in embedding their solutions in global ecosystems and upgrading them to a large scale
Project coordination and management is trivial, but we have shown that Wageningen University and Research is very capable to fulfil this role in large public-private projects
This integrated approach will guarantee long-term, sustainable results from these projects.