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HR Communication 2.0.: Spotting talent through brand ambassadorship

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SjoerdBarel

Recruitment in a digital world

1  sur  57
HR Communication 2.0.: spotting talent through brand ambassadorship 25 August 2008
Table of content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1. Online Channels: Characteristics
Time & Space ,[object Object],[object Object],[object Object]
Channel vs Medium ,[object Object],[object Object],[object Object],[object Object]
Consumer vs User ,[object Object],[object Object],[object Object],[object Object]
Consumer vs User ,[object Object],[object Object],[object Object],[object Object]
Push vs Pull ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Push vs Pull ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. Shifted Relationship: Conversation
Before ,[object Object],[object Object],[object Object],[object Object]
Online: The shift ,[object Object],[object Object],[object Object],[object Object]
What matters today? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who determines your reputation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online reputation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Control ,[object Object],[object Object],[object Object],[object Object]
Authenticity vs fake ,[object Object],[object Object],[object Object],[object Object]
3. Activation: e-Recruitment
Carrier vs Message ,[object Object],[object Object],[object Object],[object Object],[object Object]
Broadcasting vs Narrowcasting ,[object Object],[object Object],[object Object],[object Object],[object Object]
Broadcasting vs Narrowcasting ,[object Object],[object Object]
Momentum & Continuum ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Continuum: a good recruitment website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New media, old habits? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
On-site vs off-site ,[object Object],[object Object],[object Object],[object Object]
Six degrees of separation ,[object Object],[object Object]
Viral ,[object Object],[object Object],[object Object],[object Object]
Crowd sourcing ,[object Object],[object Object]
4. Linked In: formal recruitment
Characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Update company profile
Connect
Recommendations: pay it forward
Manage a group
Search & filter
Advertise: post jobs
Address your network
Enable the community
Enable your workers
LinkedIn guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn: pros and cons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5. Facebook: brand ambassadors
Characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Share experiences
Connect
Start a group
Event invitation
Build a Facebook application
Integrate
Facebook guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook: pros and cons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
6. Remarks
Don’t believe the hype ,[object Object],[object Object],[object Object]
Social media fatigue ,[object Object],[object Object],[object Object],[object Object]
7. Summary
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]
Contact details ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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HR Communication 2.0.: Spotting talent through brand ambassadorship