Skylar Finkelstein is a marketing technologist with experience in digital marketing, social media, web design, and graphic design. They have worked as a Digital Marketing & Social Media Coordinator at Simpson Technologies, developing marketing campaigns across multiple online and print platforms. They also have experience in product marketing, marketing research, and publishing from previous roles at Fastenal, Mayo Clinic, and Saint Mary's University. Skylar has strong computer, communication, creative, and problem-solving skills and received a Bachelor's degree in Marketing and Electronic Publishing from Saint Mary's University.

1. KYLAR FINKELSTEIN
 (630) 386.6933  skylar.finkelstein@comcast.net
S
 BUSINESS | MARKETING | DIGITAL PUBLISHING
Marketing technologist emphasizing digital marketing campaigns via email, online and social media to promote brand
awareness and engage both foreign and domestic markets. By utilizing cutting edge web design abilities, marketing strategies
and a variety of advertising platforms to maintain a cohesive voice and brand standards among all channels. Possessing strong
graphic design, developing and analytical expertise to create a marketing campaign from the initial planning stages through
implementation and post campaign analysis. Possess an unshakeable work ethic that utilizes creative ideas, innovative plans
and concentrated skills to obtain results. Detail orientated organized individual with the necessary drive and desire to be a
team player as well as accomplish projects alone in a timely fashion.
 SKILLS AND ABILITIES
Computer Skills Communication Skills Creative Skills Other Skills
Microsoft Word, Excel,
PowerPoint, Publisher,
Dynamic AX, CRM
Social Networking and
Analytical Reporting
Creative Writing and
Strategic Planning
Certified in Leadership
Garage Band, InDesign,
Illustrator and iMovie
Charmastic Speaker -
Public and Interpersonal
Photography and Visual
Effects
Problem Solving and
Decision Making
Word Press, Blogger and
Click Dimensions
Focused and Message Oriented
Written Communications
Analytical and Critical
Thinking
Self-Motivated and Goal
Oriented
Photoshop, Prezi, and SPSS Adjustable to Audience Resourceful and Adaptive
Management and
Human Relations
 EDUCATION
Saint Mary’s University Winona MN Graduated May, 2015
 Bachelor of Business in Marketing with a Minor of Communication in Electronic Publishing
 Participated in the Celebration of Scholarship Day by being honored with the invitation to host and prepare a
presentation for the faculty, family, friends and community of Saint Mary’s
 Selected to participate in Collegiate Learning Assessment nationally recognized demonstration of applied
competency in areas of critical thinking and communication
 Work Experience
Simpson Technologies Aurora IL (2015-Present)
Digital Marketing & Social Media Coordinator
Working closely with company management and sales department leadership to plan and execute digital marketing
programs in email, website, social media, and printed branding to support sales objectives, strengthen brand loyalty and
attract new customers. Maintaining a unified branding standard among all platforms during development and design of all
online and print marketing projects
 Designing, developing and maintaining an evolving website presence to engage global clients
 Reporting on SEO strategies to evaluate website effectiveness while keeping the company at the forefront of social
media technology relative to competitors/peers and adopting new technology that is relevant to marketing strategies
 Generating frequent, meaningful, targeted content via social media channels designed to engage,educate and interact
with customers both current and future while driving member-generated content,increasing community participation
and adding value to the online community experience which includes blogging
 Executing and designing digital marketing campaigns and post campaign analysis using Microsoft CRM and AX
while providing metrics to communicate sales activity, demographic, trends,etc. to corporate executives
 Developing and organizing digital visuals including photography,animations, graphics, and video s using Abode
software
 Supporting sales management in the planning and execution of trade shows and marketing events by designing and
developing materials such as PowerPoint presentations,literature and advertisements
 Working closely with sales and company leadership to build cohesive brand strategies and coordinate marketing
efforts across the Simpson Website and social media channels
 Serving as the initial point of contact for customer inquiries, complaints and comments via social media channels and
respond in a helpful and timely manor

2. SKYLAR FINKELSTEIN│PAGE TWO
Fastenal Winona MN (2014-2015)
Product Marketing Coordinator
 Supported e-commerce initiatives by writing and editing content describing products and categories
 Presented informative and compelling product data to help customers make purchase decisions
 Worked autonomously, collaborating within a team, and completing projects in a timely manner
Mayo Clinic Rochester MN (2014-2015)
Mayo Innovation Scholars Program - Marketing Research Independent Study
 Worked on a multidisciplinary team integrating science and economics to evaluate potential interface of
science, medicine, and business
 Researched a patent of intellectual property to discover if the treatment would be plausible and successful
 Constructed a marketing plan for the patent with recommendations of future progress
Saint Mary’s University Winona MN (2012-2015)
 Contributing articles to the Cardinal Newspaper distributed around campus, population approximately 1,200
 Published both written and visual work in the Mosaic Magazine a campus distributed creative magazine
 Published article in the Winona Live Well Newsletter – an online newsworthy town publication
 Entered data for the Student Services Center on campus and receptionist at the front desk
 Mentored children in the community who were at risk by teaching them both academic and social skills
Dupage Swimming Center Aurora IL (2008-2014)
Swim Instructor and Lifeguard
 Teaching group swim lessons,parent tot classes and instructing private swim lessons (6moths-adult)
 Lifeguarding open swim/lap swimmers while supervising the facility
 Managing group lessons by handling clients while enforcing safety procedures